Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
The New Spring Color Trend Following in Red's Bold Footsteps
Make way.
By Allyson Payer
-
21 Elegant Winter-to-Spring Things I Want From J.Crew's Surprise Two-Day Sale
Hurry!
By Allyson Payer
-
Kendall Jenner Wore the Bag Color Trend We'll All Want to Buy in 2024
It's the new red.
By Allyson Payer
-
We've Been Who What Wear Editors for 6+ Years—Here Are Our 2024 Shopping Lists
That's 34 years between the four of us.
By Allyson Payer
-
How to Find the Best Denim Inseam for Your Height
Time for a trip to the tailor.
By Allyson Payer
-
I Always See Hard-to-Find It Items on Mytheresa—30 I'm Losing It Over
Just take all my money.
By Allyson Payer
-
I Found Sofia Richie's Trendy It-Color Pants on Sale at Nordstrom
A great swap for jeans.
By Allyson Payer
-
Sophie Turner Just Made Uggs Look Elegant at the Airport—Here's How
It can be done.
By Allyson Payer
-
42 Things You Have to See From Nordstrom, Net-a-Porter, and Shopbop Right Now
Your next purchase may be here.
By Allyson Payer
-
The Gorgeous Emmys Red Carpet Looks Everyone Will Be Talking About
"Buzzy" is an understatement.
By Allyson Payer
-
6 Accessory Trends That Are Starting to Feel Dated and Their 2024 Replacements
You know you're curious.
By Allyson Payer
-
9 Practical Ways Celebs Are Styling Non-Skinny Jeans This Winter
Baggy-denim outfit ideas ahead.
By Allyson Payer
-
Rihanna and ASAP Rocky Wore Winter's Biggest Basics Trend Together in Aspen
Cozy.
By Allyson Payer
-
9 Designer It Bags That Are Getting All the Celebrity Love
They deserve it.
By Allyson Payer
-
The Most Impressive Red Carpet Looks From the 2024 Emmy Awards
Who's your best dressed?
By Allyson Payer
-
Olivia Rodrigo Wore the Dress Trend That's Set to Take Over This Spring
The runways already confirmed it.
By Allyson Payer
-
Taylor Swift Rarely Wears Designer Logos But Made an Exception for This It Bag
It's loved by many celebs.
By Allyson Payer
-
Jennifer Lawrence Wore the Coat Style That Makes Even Sneakers Look Elegant
This outfit is so good.
By Allyson Payer
-
Taylor Swift Just Wore This Rugged Sneaker Trend With Leggings
A departure for her.
By Allyson Payer
-
28 Chic Items That'll Make Your Home Look Expensive
You know the look.
By Allyson Payer
-
8 Chic Outfit Ideas for When It's Too Cold for Anything But a Puffer
Frigid fashion ahead.
By Allyson Payer
-
I Just Got a $100 Nordstrom Gift Card—33 Perfect Items I Want to Spend It On
So many possibilities.
By Allyson Payer
-
5 Shoe Trends Taylor Swift Always Wears
She has a type.
By Allyson Payer
-
Every Chic Person I Know Is Wearing These 7 Elegant Trends
And so shall I.
By Allyson Payer
-
Zara's Biggest Sale of the Year Is Here—25 Things I'd Grab Before They Sell Out
Don't let these sell out.
By Allyson Payer