
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Here's What Jennifer Lawrence Is Wearing to the Airport in 2026: This Pant Trend With These New It Flats
A glorious combination.
By Allyson Payer
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She Won: Kendall Jenner Is the First It Girl to Wear This Major Spring Color Trend in 2026
*Not* on the red carpet, that is.
By Allyson Payer
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If My Luggage Were Lost, I'd Repurchase These 9 Basics Immediately
Yes, they're that good.
By Allyson Payer
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Bow Heels: The Spring Shoe Trend That Makes Outfits Cooler and Prettier
See the celeb proof.
By Allyson Payer
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There Are Strong Indications That the Rich Color Trend to Dethrone Chocolate Brown Is Here
Kate Middleton, Rosie Huntington-Whiteley, and Elsa Hosk have confirmed it.
By Allyson Payer
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The It-Girl Edit: 8 Things They're All Wearing Right Now
We have our first batch of 2026 It items.
By Allyson Payer
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If You Want to Look More French, Wear Your Skirts With These Anti-Trend Shoes
Kaia Gerber may be an L.A. girl, but she dresses like a Parisian one.
By Allyson Payer
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Spotted in Paris: The It-Girl Way to Wear Jeans and Animal-Print Shoes in 2026
Lead the way, Jennifer Lawrence.
By Allyson Payer
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Peplum Jeans Are the First New Denim Trend of 2026, and I Tried On the Pair That'll Go Viral
To buy or not to buy? Here's my verdict.
By Allyson Payer
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PSA Via French Girls: These Are the 5 Least-Dated Ways to Wear Miniskirts This Year
Spotted on the It girls of Paris.
By Allyson Payer
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It's Official: This Is the Best Color to Wear to the Airport
As seen on Hilary Duff in Toronto.
By Allyson Payer
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It's Official: Every It Girl Is Going to Buy This Exact Affordable Accessory Before Spring Starts
Get it before it goes viral.
By Allyson Payer
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A Reformation Store Is Opening in My Neighborhood—7 Things I'm Telling My Local Friends to Shop First
Aside from the pretty dresses.
By Allyson Payer
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Take It From Me—Everyone Will Buy This It Basic in This Expensive-Looking Color in 2026
Hilary Duff already did.
By Allyson Payer
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You're Not Imagining It—Everyone Is Wearing "Boring" Shoes, Especially These 5 Trends
These will make your outfits look the most 2026.
By Allyson Payer