
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The New Spring 2026 Shoes Are Rolling In, and I'm 100% Sure These 31 Pairs Will Sell OutThe coolest sandals, mules, flats, pumps, and more.
By Allyson Payer
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In 2026, This Is the #1 Color Trend to Wear With Butter YellowIt's foolproof and It girl approved.
By Allyson Payer
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The Pant Style Millennials Will Always Love Won't Look Dated in 2026 When Worn With This Shoe TrendAs seen on chic millennial Alexa Chung.
By Allyson Payer
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The It Girl Who Plays CBK on TV Just Arrived in Milan Wearing *the* Black-Jeans Outfit of 2026Spotted on Sarah Pidgeon.
By Allyson Payer
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A Reformation Store Just Opened in My North Carolina Neighborhood, and I Tried On the 13 Pieces That'll Sell Out FirstSee the buzziest spring styles IRL.
By Allyson Payer
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FYI: White Jeans Look Chicest With Shoes in This Non-Trendy ColorThis Kendall Jenner outfit will convince you in an instant.
By Allyson Payer
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18 Viral Beauty Products That Actually Live Up to the Hype, According to an Easily Influenced Fashion EditorThe lip blush, mask, and contour stick (and more) everyone is buzzing about.
By Allyson Payer
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The It Flats of 2026 Are Here, and They've Officially Replaced LoafersThe trend that's suddenly on the feet of every cool girl.
By Allyson Payer
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I Can Spot an L.A. It Girl Just by Seeing They're Wearing These Anti-Trend Sneakers With LeggingsBella Hadid is the latest, and her pair is on sale.
By Allyson Payer
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This Anti-Date-Night Outfit Is the Coolest Thing to Wear on a Date in 2026As seen on Gracie Abrams and Paul Mescal.
By Allyson Payer
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This Is the First New Gucci It Bag of 2026, and Trust Me: It's About to Be EverywhereTop models are already carrying it.
By Allyson Payer
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Plane Pants: The Trend Every Cool Girl Is Wearing Instead of JeansSee how Elsa Hosk and other fashion insiders are styling them.
By Allyson Payer
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Not Looking Dated This Spring Means Trading Your Chunky Sandals for These 3 It-Girl StylesBy Allyson Payer
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How to Look Chic This Spring: Wear This Denim Trend in This Colour With FlatsKendall with the outfit inspo, per usual.
By Allyson Payer
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Not White, Not Red—This Is the Sock Color People With Taste Are WearingIt's an easy way to look more 2026.
By Allyson Payer