
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
Bella Hadid knows best.
By Allyson Payer
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It's 2026—10 Things to Buy in January to Ensure You Look Chic All Year
Set yourself up for fashion success.
By Allyson Payer
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It's Here: The 2026 Way to Wear Leggings and Uggs
As seen on Bella Hadid in Aspen.
By Allyson Payer
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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It Girls Know That Wearing Comfy Pants in This Color Instead of Black Means Chicer Outfits
Follow Sofia Richie Grainge's lead, and just add Uggs.
By Allyson Payer
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27 Cool On-Sale Finds That'll Make Packing For Winter Trips So Much Easier
Buy now, thank yourself later.
By Allyson Payer
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In 2026, Cool Girls Will Wear *This* Heel Color Trend With the Jeans That Were Considered Dated a Year Ago
Elsa Hosk just showed us how chic they look together.
By Allyson Payer
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PSA to Everyone Who Bought Those Viral The Row and Ugg Slides This Year: This Is What to Wear With Them
Hailey Bieber just schooled us all.
By Allyson Payer
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It's Here: The First New Sneaker Trend of 2026, as Seen on Dakota Johnson
Heard it here first.
By Allyson Payer
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Instead of Sneakers, It Girls in L.A. Are Wearing Baggy Jeans With These "Boring" Flats
Take it as a sign.
By Allyson Payer
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Hold the Skinny Jeans and Ankle Boots—This Is What Everyone Will Wear With Faux-Fur Coats in 2026
Time for some New Year outfit inspiration.
By Allyson Payer
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Prediction: This Will Be the First It Item of 2026
As seen on Rihanna in Santa Monica.
By Allyson Payer
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PSA to Everyone Who Bought Those Viral The Row and Ugg Slides This Year: This Is What to Wear With Them
Hailey Bieber just schooled us all.
By Allyson Payer
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Fact: Chic Women Who "Get It" Are Loving This Anti-Trend Winter Accessory
From J.Law to Zoë to Sabrina.
By Allyson Payer
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Cool Girls Everywhere Are Going to Run to Buy the '90s It-Girl Heel Trend Zoë Kravitz Just Wore
Just like Gwyneth and SJP 30 years ago.
By Allyson Payer