Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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J.Crew's Most Viral Sweater of the Season Is Finally Back in Stock
But probably not for long.
By Allyson Payer
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If Kate Middleton's Vibe Is the Goal, Shop These 30 Elegant J.Crew and H&M Finds
We love quiet luxury.
By Allyson Payer
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6 Flat Shoes Everyone Should Own in 2024
Flats fans, unite.
By Allyson Payer
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Honestly, I Cringe Every Time I See These Shoes at the Airport
Try these instead.
By Allyson Payer
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Every Chic Person I Know Is Wearing These 7 Elegant Trends
And so shall I.
By Allyson Payer
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7 Chic Ways French Girls Are Wearing Leggings Right Now
Aren't you curious?
By Allyson Payer
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Bella Hadid Just Ditched Baggy Jeans for This Skinny-Adjacent Style
Could the tides be turning?
By Allyson Payer
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If You Want a "Richer" Wardrobe, Here Are 32 Luxe Under-$100 Nordstrom Sale Buys
Chic shopping ahead.
By Allyson Payer
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Kendall and Hailey Wore the Classic Sweater Trend Everyone's Buying From J.Crew
Great fashion minds think alike.
By Allyson Payer
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This Is the Winter Trend Practically Every Celebrity Is Obsessed With
It's uncanny.
By Allyson Payer
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Hailey Bieber Wore the Knee-Boot Trend That's Replaced Basic Block-Heel Boots
So sleek.
By Allyson Payer
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I Don't Say This Lightly—These Are the 31 Best Things I Got on Amazon This Year
Out of dozens of orders.
By Allyson Payer
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Emma Stone Just Wore the Color Trend That Makes Camel Look Even More Expensive
Anything's possible.
By Allyson Payer
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It's True—Everyone Is Wearing This Shoe Style With Leggings Again
And we can't get enough.
By Allyson Payer
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8 Skirt Outfit Trends to Try If You Want to Look Elegant This Winter
Here's how fashion people style them in cold weather.
By Allyson Payer
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Suki Waterhouse Wore Trendy $115 Flats With Glowing Reviews on Amazon
No wonder they keep selling out.
By Allyson Payer
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If You Trust Anne Hathaway and Sydney Sweeney, Buy This Anti–Skinny Pants Trend
Big-pants energy.
By Allyson Payer
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Reformation's Massive Sale Is Here—These 24 Timeless Items Will Fly Out of Stock
Fill your cart quickly.
By Allyson Payer
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Trust Me: These Are the Luxury Accessories That Are Actually Worth the Money
Forever pieces.
By Allyson Payer
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5 Shoe Trends You're Definitely Going to See at the Airport This Winter
Maybe even on your own feet.
By Allyson Payer
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Sydney Sweeney Made Leggings Look Trendy at the Airport With This It Item
Hint: It's Prada.
By Allyson Payer
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Celebrities Won't Stop Wearing Puddle Pants—I've Found the Best Pairs Out There
Cancel that trip to the tailor.
By Allyson Payer
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Restock Alert: Our Editor in Chief's Crazy-Popular Affordable Nordstrom Dress
And it's in a new color.
By Allyson Payer
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The Top 10 Sofia Richie Grainge Outfits of 2023
It girl of the year.
By Allyson Payer
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I'm a Fashion Editor—37 Epic Nordstrom Limited-Time Sale Items I'd Actually Buy
Someone pinch me.
By Allyson Payer