Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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28 of Amazon's Most Life-Changing Travel Accessories Are Under $40
Let's put that Prime membership to use.
By Allyson Payer
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Lily Collins Has Been Wearing This Trendy '90s Basic All Over NYC and Paris
It's the ultimate fall staple.
By Allyson Payer
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Bella Hadid Wore Fall 2024's Most Elegant Denim Trend
It might be time to buy some new jeans.
By Allyson Payer
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33 Classy Madewell, Aritzia, and Zara Items for Anyone Who Is Tired of Trends
I feel you.
By Allyson Payer
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Jennifer Lopez Made Skinny Jeans Look Very 2024 Thanks to This Major Shoe Trend
It's dripping with wealth.
By Allyson Payer
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5 Fall Shoe Color Trends Celebrities Are Endorsing From Paris to L.A.
Follow in their footsteps.
By Allyson Payer
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Forget Sambas —Everyone in Paris Is Wearing This '90s Trainer Trend Right Now
Cool kicks.
By Allyson Payer
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The Cheap Accessory Trend Celebrities Wear With Leggings to Pilates
It's clearly here to stay.
By Allyson Payer
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Kendall Jenner Just Wore an Elevated Version of the Flat-Shoe Outfit Trend Gen Z Loves
She never misses.
By Allyson Payer
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I Tried the Viral J.Crew Pants Everyone's Buying Instead of That $860 It Pair
And they're just as good.
By Allyson Payer
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The 37 Best J.Crew, Zara, and H&M Pieces in All the Trendiest Fall Colors
Everyone loves a color trend.
By Allyson Payer
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5 Everyday Jewelry Trends We'll All Still Be Wearing in 2025
This is good news.
By Allyson Payer
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Dakota Johnson Wore the Lingerie-Inspired Dress Trend That May Replace Sheer Dresses
Shop the "risqué" style.
By Allyson Payer
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The Khaite S/S 25 Show Had Pretty Color Trends, Celebs, and So Many Leather Jackets
The coolest of the cool-girl brands.
By Allyson Payer
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The Reformation Dress Taylor Swift Just Wore to the US Open Is Classic Taylor Swift
And it's still in stock (for now).
By Allyson Payer