Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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29 Gift Ideas I Feel Good About Recommending Because I Own Them
Tried and true.
By Allyson Payer
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11 Elegant Holiday Party Outfit Ideas to Wear All Season Long
Best dressed.
By Allyson Payer
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The 6 Pairs of Jeans Every French Woman Owns
An investigative report.
By Allyson Payer
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Shopbop's Sale Section Is an Extra 25% Off—Here Are the 17 Items I'd Run to Buy
Shopbop sales are the best sales.
By Allyson Payer
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8 Elegant Winter Trends That Were Practically Made for Holiday Travel
Timely info ahead.
By Allyson Payer
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9 Chic Sweater Outfit Ideas That Are Giving Rich-Mom Energy
The aesthetic we're all after.
By Allyson Payer
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18 Pretty J.Crew New Arrivals I'm Planning My Entire Winter Wardrobe Around
Yes, my entire wardrobe.
By Allyson Payer
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11 Pieces Everyone Is Losing It Over From This Viral Revolve Brand's New Drop
Thanks, Elsa Hosk.
By Allyson Payer
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Jennifer Lopez Wore the Go-To French-Girl Flats I Found Hiding at Anthropologie
Perhaps you've heard of them.
By Allyson Payer
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Everyone Is Wearing These Two "Boring" Colors With Red
Almost exclusively.
By Allyson Payer
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9 Affordable Winter Items That'll Make Your Outfits Look Lavish
It's what we all want.
By Allyson Payer
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I'm a Picky 30-Something Fashion Editor—These 31 Gifts Would Impress Me
Check this list twice.
By Allyson Payer
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7 Winter Outfit Ideas Inspired by the Chanel Runways
The chicest inspiration.
By Allyson Payer
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Margot Robbie Just Wore This Sturdy Shoe Trend All Over NYC and the Airport
Giddy up.
By Allyson Payer
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28 Zara Sweaters That Look Luxurious But Cost Less Than $75
A Zara-sweater love letter.
By Allyson Payer
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Mark My Words: Anne Hathaway's Shiny Shoes Are the Next Big Trend
Her flats speak volumes.
By Allyson Payer
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26 Shoes and Bags That Would Make Smart First Designer Purchases
Spend wisely.
By Allyson Payer
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16 Wildly Popular Finds From J.Crew's Extended Cyber Sale
Shop the deals before they're done.
By Allyson Payer
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Blake Lively's Classic Madewell Blazer Is on Sale for Cyber Monday
It's 50% off? Yes, please.
By Allyson Payer
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Reformation's Cyber Monday Sale Is Here—34 Items I'm Screaming Over
The one you've been waiting for.
By Allyson Payer
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Everlane Is Having Its Best Cyber Monday Sale Yet—17 Basics I Recommend Shopping
Literally everything is discounted.
By Allyson Payer
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I Just Spent Hours on Shopbop—Here Are the 35 Most Regret-Free Cyber Monday Buys
Fill those carts.
By Allyson Payer
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33 Flats, Sweaters, and Jeans I'm Shopping From the Nordstrom Cyber Sale
All the staples.
By Allyson Payer
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The 17 Most Beautiful Coats From Mango's Epic Cyber Monday Sale
Chic and cozy.
By Allyson Payer
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Jennifer Lawrence Wore the Coat Style That Makes Even Trainers Look Elegant
This outfit is so good.
By Allyson Payer