
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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It's Official: This Dated Legging Trend Is Back From the Dead
Elsa Hosk has spoken.
By Allyson Payer
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People With Pretty Style Are Already Wearing This Vintagey Fall Dress Trend in L.A.
Kaia Gerber has great taste.
By Allyson Payer
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32 Expensive-Looking Zara Finds I'd Order Because I Like Getting Compliments
Your cart is about to be full.
By Allyson Payer
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Starting Now, This Is the Anti-Trend Pant Style That's Going to Bench White Trousers
You need this color in your closet.
By Allyson Payer
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8 Fall 2025 Trends That Are Already It Girl Approved
New season loading.
By Allyson Payer
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This Is the New It Skirt Among Cool French Women on Vacation and in Paris
A sellout is imminent.
By Allyson Payer
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6 Shockingly Elegant Denim-Shorts Outfits the Fashion Crowd Is Wearing
From short and frayed to long and baggy.
By Allyson Payer
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When Traveling to Europe, This Dress Trend and Heel Trend Will Ensure You Don't Look Out of Place
Take it from Jennifer Lopez in Poland.
By Allyson Payer
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It's Here: Your Guide to the 10 Most Important Fashion Items to Buy This August
Time to dip a toe into fall.
By Allyson Payer
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This Is the Classic Black Shoe Tasteful Dressers Wear With Jeans and a White Tee to Make Them Look Chic
As seen on Molly Gordon.
By Allyson Payer
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This Is the Shorts Color Trend Everyone Is Starting to Wear Because Fall Starts Next Month
Time to transition the wardrobe.
By Allyson Payer
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If You Care About What Fall Sweater Trend It Girls Are Already Wearing, It's This '90s One
Spotted on Olivia Rodrigo in London.
By Allyson Payer
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9 Shockingly Elegant Denim-Shorts Outfits the Fashion Crowd Is Wearing
From short and frayed to long and baggy.
By Allyson Payer
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Sorry, But This Pretty Sandal Trend Is Much More Appropriate for Manhattan Than Rubber Flip-Flops
I'll have what Anne Hathaway is having.
By Allyson Payer
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I'm a Fashion Editor Who's Bought More Beauty Products Than Clothes Lately—19 I Have No Regrets About
From the Prada highlighter to the new Rare Beauty lip gloss.
By Allyson Payer