
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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In 2026, This Is the #1 Color Trend to Wear With Butter Yellow
It's foolproof and It girl approved.
By Allyson Payer
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The Pant Style Millennials Will Always Love Won't Look Dated in 2026 When Worn With This Shoe Trend
As seen on chic millennial Alexa Chung.
By Allyson Payer
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The It Girl Who Plays CBK on TV Just Arrived in Milan Wearing *the* Black-Jeans Outfit of 2026
Spotted on Sarah Pidgeon.
By Allyson Payer
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A Reformation Store Just Opened in My North Carolina Neighborhood, and I Tried On the 13 Pieces That'll Sell Out First
See the buzziest spring styles IRL.
By Allyson Payer
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FYI: White Jeans Look Chicest With Shoes in This Non-Trendy Color
This Kendall Jenner outfit will convince you in an instant.
By Allyson Payer
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18 Viral Beauty Products That Actually Live Up to the Hype, According to an Easily Influenced Fashion Editor
The lip blush, mask, and contour stick (and more) everyone is buzzing about.
By Allyson Payer
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The It Flats of 2026 Are Here, and They've Officially Replaced Loafers
The trend that's suddenly on the feet of every cool girl.
By Allyson Payer
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I Can Spot an L.A. It Girl Just by Seeing They're Wearing These Anti-Trend Sneakers With Leggings
Bella Hadid is the latest, and her pair is on sale.
By Allyson Payer
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This Anti-Date-Night Outfit Is the Coolest Thing to Wear on a Date in 2026
As seen on Gracie Abrams and Paul Mescal.
By Allyson Payer
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This Is the First New Gucci It Bag of 2026, and Trust Me: It's About to Be Everywhere
Top models are already carrying it.
By Allyson Payer
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Plane Pants: The Trend Every Cool Girl Is Wearing Instead of Jeans
See how Elsa Hosk and other fashion insiders are styling them.
By Allyson Payer
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Not Looking Dated This Spring Means Trading Your Chunky Sandals for These 3 It-Girl Styles
By Allyson Payer
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Not White, Not Red—This Is the Sock Color People With Taste Are Wearing
It's an easy way to look more 2026.
By Allyson Payer
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How to Look Chic This Spring: Wear This Denim Trend in This Colour With Flats
Kendall with the outfit inspo, per usual.
By Allyson Payer
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Spotted at the Khaite Show in New York: Everything That'll Be Considered Cool This Fall
Some of fall/winter 2026's biggest trends were just set on this runway.
By Allyson Payer