I've Done the Research—This Is *Exactly* What London's Chicest It Girls Are Buying This March
From bootcut jeans to colourful trainers, these five pieces will get you on track this spring.
Now, I may be biased, but I believe that Londoners are the crème de la crème of stylish dressers. Whilst many would picture the rebellious, outlandish (and at times eclectic) styling often spotted at London Fashion Week, as someone who’s called the city home for the better part of a decade, I know that's not wholly accurate. From one borough to another, there are a lot of nuances in the capsule wardrobes of the capital's It girls. But as demonstrated by the likes of Alexa Chung, Iris Law, Kate Moss and her daughter Lila, ages and aesthetics may differ, but a distinctly "London" attitude brings us together.
Think sharp tailoring offset with sturdy denim, vintage-inspired silhouettes grounded by weather-appropriate footwear (because this is London we’re talking about, after all) and, of course, fun accessories galore. The impact of these notably stylish women across the world is clear, as their outfit formulas are picked up internationally. We're talking oversized blazers shrugged over slip dresses, straight-leg jeans dressed up with sleek belts and ballet flats swapped for on-trend trainers when the weather's playing up. And it's for this very reason that London It girls were my first port of call when I started looking for outfit inspiration this March.
Whether you lean more towards the 2016 maximalist or ‘90s minimalist aesthetic, there's something in the mix for everyone. Having scrolled through the feeds of many of my favourite Londoners, I've found five shopping picks that they're buying and wearing this month.
Looking for some 'fit inspo perfect for March and into spring beyond? Scroll down to discover what the big smoke's best-dressed are really wearing now.
1. Oversized Outerwear
Style Notes: From a timeless loose blazer to the trendier funnel-neck jacket, London’s most fashionable are rarely seen without oversized outerwear. Helping us battle the ever-changing elements and adding a stylish point of difference, it's also a fail-safe way personalise your look. Stay classic, or channel Marilyn NL (pictured above) and choose a statement piece fit for spring.
Shop Oversized Outerwear:
The subtle draping combined with the funnel-neck gives this all the makings of a best-seller.
I'm copying this whole outfit.
A cargo-esque bomber with the option of a funnel-neck (there's a theme here), this Free People jacket has jumped to the top of my wish list.
The contrast collar and cropped finish add to the sleekness.
Victorian-inspired silhouettes are set to be huge this spring.
A great price for a 100% suede jacket.
This raincoat is London, personified.
2. Hardworking Denim
Style Notes: Whether bootcut, cigarette or on-trend stovepipe, jeans are a staple in every London girl's arsenal. Timeless—and crucially, weather-appropriate—the right shade, shape and cut will help you transition from casual to polished within seconds, depending on what you pair them with. So, if you need an easy outfit to throw on this March, start with a great pair of jeans and finish the look with a simple white tee and light cashmere jumper, or a prairie blouse and statement heels, like Sarah Lysander (pictured above), because good denim remains a constant anchor.
Shop Jeans:
Available in short, regular and tall lengths, these high-waisted jeans are a crowd-pleaser.
With a low-rise waist and straight-leg shape, decades after its release, Levi's 501 is still a fashion person's favourite.
Pair with ballet flats and a mohair cardigan this spring.
Dark-wash denim will always look über-luxe to me.
The gentle slouch is so chic.
These are available in 13 washes.
With a subtle bootcut finish, these have already started to make the rounds on my social feeds.
3. Trending Trainers
Style Notes: You can breathe a sigh of relief—trainers are still very much "in" in London. Paring well with just about everything in your March rotation, from the OG Samba to chunky, gorpcore styles, this footwear favourite isn't going anywhere. Whether lifting a sporty leggings look, or adding a playful pop of colour to a classic trench, trainers strike the perfect balance between practical and polished for smartly dressed Londoners.
Shop Trainers:
I'f you like these, I'd be quick, as they tend to sell out fast.
Just add leggings and a spring jacket for a casual day out.
A classic.
I pull out my Puma Speedcats at least once a week.
With a cocooning silhouette that follows the shape of your foot, these part-suede, part-nylon trainers are endlessly comfortable.
This whole look feels very East London.
I spot these trainers at least once a day on my commute.
4. Transitional Knits
Style Notes: It's true: no two London-It-girl outfits look the same, but well-placed knitwear is universal amongst the set. From vibrant red jumpers to patterned mohair cardigans, cool knitwear injects an edgy point of difference on chillier spring days. In fresh pops of colour or chic neutral colourways alike, a jumper or cardigan can be tied around the waist or shoulders or layered over a shirt or T-shirt to make classic looks feel far more modern.
Shop Spring Knitwear:
This really is the ultimate cashmere cardi.
Layer a white tee underneath to add some depth.
The iridescent buttons make this piece.
This could easily rival designer.
The perfect throw-on-and-go cardi.
I've recently discovered The White Company's knitwear, and it's so good.
5. All About Accessories
Style Notes: London’s most fashionable know that the devil is truly in the details—pared-back and eclectic dressers alike. For an easy way to elevate the simplest of looks, follow their lead and explore exciting accessories this March. From statement jewellery to kitschy tights and oversized sunnies offset with faux-fur scarves, Londoners are using these pieces to personalise their looks, and personalisation is a truly "London" signature move.
Shop Accessories:
Grab some large and in-charge sunnies for spring.
Find me a chicer belt, I dare you.
Wear with a maxi coat, leggings and trainers.
If the Cartier Panthère is a smidge out of your price range, this Thomas Sabo piece is a good alt.
The perfect way to complete a look.
