
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Jennifer Lawrence Has Traded Her Sneakers for the Trendiest Summer Sandals of 2025
Will you join her?
By Allyson Payer
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The Pretty Dress Trend That Won't Stop Selling Out
See how stunning it is for yourself.
By Allyson Payer
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Stop the Search—These Are the Only Pants You Need to Buy This Season
We know good pants when we see them.
By Allyson Payer
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The Anti-Trend Jeans Everyone With Good Taste Is Exclusively Shopping For
See how they look IRL.
By Allyson Payer
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The Great Try-On: Spring 2025
Three editors, one perfect spring capsule wardrobe.
By Allyson Payer
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FYI: This Shirt Trend Makes Jeans Look So Much Prettier
Yes, pretty.
By Allyson Payer
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Interesting: Everyone at Gigi Hadid's B-Day Party in NYC Wore the Shoes You Thought Were Dead
Don't blame the messenger.
By Allyson Payer
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Get Ready to See Every L.A. Girl Wear This Pretty Shoe Trend With White Dresses This Summer
A perfect match.
By Allyson Payer
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Spotted in Paris's Poshest Arrondissement: Kendall Jenner in the "Boring" Pants I Now Need
My baggy black trousers are going on hiatus.
By Allyson Payer
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Katie Holmes and French Women Know That This Is the Classiest Skirt Trend to Wear With Flats
Yeah, you should probably own one.
By Allyson Payer
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FYI: Every Fashion Person Is Buying This Pretty Pant Color Trend Instead of White or Black RN
Including celebrities.
By Allyson Payer
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Fittingly, Elizabeth Olsen Just Wore the Controversial The Row Sandals Everyone's Talking About
They've gone viral, folks.
By Allyson Payer
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I Tested 7 Pairs of Lightweight Jeans in 90-Degree Heat
Find out if I survived.
By Allyson Payer
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6 Celebrities I'd Really Like to Go Shopping With
First stop: The Row.
By Allyson Payer
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These Are the 2025 Versions of Every Type of Shoes Your Wardrobe Needs
Your next pair incoming.
By Allyson Payer