
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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It's Here: The Exact Flat Shoe Trend (and Color) That Makes Casual Fall Pants Look Expensive
Gigi Hadid cracked the code.
By Allyson Payer
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Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
Consider this your official autumn shopping list.
By Allyson Payer
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At Tory Burch, Dressing Like a Cool Uptown Girl Is What's in the Cards for Spring 2026
Six major S/S 26 trends just hit the runway.
By Allyson Payer
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Coach Is Sending a PSA: These Are the 6 Accessory Trends Set to Define Spring 2026
Guaranteed to go from runway to reality.
By Allyson Payer
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Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
From the top prints to the It outerwear color.
By Allyson Payer
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Hold the Baggy and Barrel-Leg Jeans: This Is the It Girl–Approved, Dated Denim Trend to Wear This Fall
Margot Robbie just wordlessly confirmed it.
By Allyson Payer
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Looking Posh for a Night Out in 2025 Means Wearing This '90s Shirt Trend and Heel Trend With a Miniskirt
Spotted outside of a Chanel dinner in NYC.
By Allyson Payer
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When All You Know Is That You Don't Want to Wear Black Shoes, Go With the Color Victoria Beckham Just Wore
A simple yet very impactful swap.
By Allyson Payer
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Spotted in the Paris Airport: The Coolest Sneaker Trend to Wear With Leggings RN
The perfect pairing.
By Allyson Payer
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When It's Not Obvious What Shoe Color to Wear, This Is the One Fashion People Always Choose
Hint: It's not a neutral.
By Allyson Payer
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32 Expensive-Looking Zara Finds I'd Order Because I Like Getting Compliments
Your cart is about to be full.
By Allyson Payer
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Hold the Brown and Black Jackets—Experienced Shoppers Are Swapping Them for Ones in This Fancy Color
Elsa Hosk wouldn't lead us astray.
By Allyson Payer
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Step Aside, Suede: The Fall 2025 Bag Trend That'll Make You Look Rich and Elegant Is Here
Jennifer Lawrence is here to influence you.
By Allyson Payer
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Spotted on Zoë Kravitz on a Stroll With Harry Styles: Fall 2025's It-Girl Denim Trend
Their style is already in sync.
By Allyson Payer
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There's No Question—These 8 Fall Shoe Trends Will Make You Look Rich
Luxe outfits are in your future.
By Allyson Payer