
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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I Just Saved You 3 Hours Shopping the Reformation Sale—Here Are the 21 Items I’d Buy Out of All 3.5kTough job, but someone had to narrow it down.
By Allyson Payer
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through AutumnCome join me.
By Allyson Payer
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Don't Hold the Cropped Jeans—Just Wear Them With This Shoe Trend If You're Scared of Looking DatedWhen in doubt, do as Dakota Johnson does.
By Allyson Payer
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If You Panic When Things Start to Sell Out, Order These 13 Highly Specific Items Right NowChosen by a senior fashion editor.
By Allyson Payer
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Give It a Month, and You'll See This Low-Key Summer-to-Fall Jeans Outfit on Every L.A. Cool GirlHailey Bieber is leading the charge.
By Allyson Payer
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It's a Fact: The Women of Paris and Los Angeles Are All Wearing This Low-Key Date-Night OutfitIncluding L.A. girl Gigi Hadid in Paris.
By Allyson Payer
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It's Here: The Fall Sneaker Color Trend to Wear With the Legging Color Every It Girl Owns in 2026As seen on Gigi in Paris.
By Allyson Payer
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It's Here: The 2026 It-Girl Way to Wear Those Silky Pants Everyone OwnsIt doesn't get cooler than Dakota Johnson's styling.
By Allyson Payer
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How to Look More 2026 in Jeans and Ballet Flats This Fall: Wear This Shirt TrendJulia Roberts blended right in with NYC's cool dressers.
By Allyson Payer
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Spotted on Every It Girl This Summer: The Pretty Color Trend That Knocked Butter Yellow to Second PlaceIt doesn't take much to see why.
By Allyson Payer
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10 Things to Buy This August If You're Officially Ready to Start Shopping for FallTime to transition.
By Allyson Payer
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Even Elegant Dressers Are Suddenly Choosing This "Wild" Shoe Trend Over Black Pumps and Ballet FlatsSofia Richie Grainge is one of them.
By Allyson Payer
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The Flat-Shoe Trend Everyone Will Wear to the Airport With Jeans This Fall Is HereSpotted on Gisele, it's not sneakers or ballet flats.
By Allyson Payer
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If You Want to Look Chicer This Fall, Buy a Pair of Pants and a Pair of Jeans in This ColorTrust me now; thank me later.
By Allyson Payer
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Not Plain White Dresses—in 2026, It's About This Pretty Dress Trend With This Sandal-Color TrendTake Jennifer Lopez's unspoken word for it.
By Allyson Payer