
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Spotted in London: The Dressy Sandal Trend to Wear With Pants Instead of Ballet Flats RN
Celebrity-approved.
By Allyson Payer
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Guess Who Just Paired the Dress Every NYC Girl Owns With 2025's Most Controversial Flat-Shoe Trend
Hint: She's very famous.
By Allyson Payer
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Where I Shop for Real Jewelry That's Almost Cheaper Than Costume
Worth every penny.
By Allyson Payer
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Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out
Join me.
By Allyson Payer
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Just the 29 Best Bags of Summer 2025
From Tory Burch to Prada.
By Allyson Payer
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It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
As seen on Gigi and Sofia.
By Allyson Payer
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Luxury Farmstays Are the Italy Travel Trend Everyone Is Booking for Summer 2025
These are the most stunning resorts the Italian countryside has to offer.
By Allyson Payer
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If You're Against Long Shorts, the $53 Nordstrom Pair Olivia Rodrigo Just Wore Is the Opposite Trend
Don't let them sell out.
By Allyson Payer
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Amal Clooney Just Wore the '90s Dress Trend You're Guaranteed to See at Weddings This Summer
She's a pro at special-event dressing.
By Allyson Payer
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Believe It or Not, This Is the It-Girl Shorts Trend of Summer 2025
Confirmed by Emily Ratajkowski and Hailey Bieber.
By Allyson Payer
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Wait a Second—Everyone in Paris Is Wearing This '90s Trainer Trend With Jeans This Summer
Simply put: Oui.
By Allyson Payer
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It's Settled: This Is the #1 Sneaker Trend to Wear With Leggings This Summer
Confirmed by Dakota Johnson.
By Allyson Payer
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If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Trainer Colour Trend for This One
Gigi Hadid just did.
By Allyson Payer
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Olivia Rodrigo Just Wordlessly Informed Everyone That This T-Shirt Trend Is *the* Basic to Buy
It's elevated and '90s-inspired.
By Allyson Payer
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Anyone With Good Taste in Shoes Will Run to Order These New Adidas It Sneakers
Dakota Johnson already did.
By Allyson Payer