
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Kendall Doesn't Need to Be Told What Jean Color and Fit to Run Out and Buy—She's Already Wearing It*The* denim trend of summer 2026 has arrived.
By Allyson Payer
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Looking Like a Fashion Person This Summer Is as Easy as Wearing These 2 Colour Trends TogetherSpotted at Apple Martin's graduation: Gwyneth Paltrow proving that clashing can be chic.
By Allyson Payer
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Not Ballet Flats or Sandals—Chic Women Over 50 Wear Summer's Biggest Pant Trend With These ShoesDo as J.Lo does.
By Allyson Payer
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13 Specific Things That Are Considered Cool in 2026We have almost five months of evidence.
By Allyson Payer
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White Linen Dresses Are Nice, But This Specific Linen-Dress Trend Is Getting More Traction in 2026As seen on the streets of Cannes.
By Allyson Payer
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7 Summer Shorts Trends That Are Suddenly on Every Fashion Person's RadarTime to reintroduce your legs to the sun.
By Allyson Payer
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The Ballet-Flats Color It Girls Are Wearing With Summer Pants Isn't Black or Brown—It's Much CoolerGet used to seeing this shoe trend everywhere.
By Allyson Payer
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Looking Like a Fashion Person This Summer Is as Easy as Wearing These 2 Color Trends TogetherSpotted at Apple Martin's graduation: Gwyneth Paltrow proving that clashing can be chic.
By Allyson Payer
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Not a Miniskirt or a Pair of Shorts—Amal Clooney Opted for This Controversial Trend on VacationYou either love it or hate it.
By Allyson Payer
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FYI: Every It Girl Owns These Logo-Less Sunglasses That Never Go Out of StyleIYKYK.
By Allyson Payer
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27 Basics, Beauty Products, and Accessories That Are Coming on Every Summer Trip With MeThey're almost as essential as a passport.
By Allyson Payer
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Fashion People Are Still Wearing White Sambas in 2026—Especially With These Two Easy OutfitsHere's how to keep them looking cool and fresh.
By Allyson Payer
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French Women Know That These 5 Sandal Styles Will Never Look DatedThey're picky.
By Allyson Payer
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21 Years Later, Stella McCartney H&M Is Back—19 Pieces to Order Before They Sell OutRound two of one of H&M's most iconic collabs.
By Allyson Payer
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The First It Shoes of Summer 2026 Have Arrived, and They Aren't Flats or High HeelsWear these if you want to look like a fashion person.
By Allyson Payer