Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Chanel's Version of a 2027 Cool Girl Is Here, and She's Wearing These Future It ItemsCommit Matthieu Blazy's S/S 27 collection to memory.
By Allyson Payer
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In Miuccia Prada's Words, Miu Miu S/S 27 Is Bringing "Elegance to Sports"—Here's What That Looks LikeThis collection will change how people wear athleisure.
By Allyson Payer
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Hailey Bieber's "Night Out in Paris" Outfit Included These French-Girl Jeans and This Viral Fall Jacket TrendTake note.
By Allyson Payer
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10 Things to Buy This October If You're Busy But Want to Look On-TrendLooking cool this fall is about to get a lot easier.
By Allyson Payer
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Here's a Preview of How Eveningwear Will Look in 2027: Low Necklines, Embroidered Jackets, and ShortsAs seen on the Schiaparelli S/S 27 runway.
By Allyson Payer
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Wearing This Viral Item Is a True Sign of a High-Fashion 2026 It GirlSpotted at Paris Fashion Week.
By Allyson Payer
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Attention: Fall 2026's It Sweater Is Here (It's $98 and From J.Crew, and I Tried It On)Trust me—it will sell out.
By Allyson Payer
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How to Spot an Elegant It Girl in Paris: This Color Combo, This Pant Trend, and These Classic ShoesAs seen on Kendall and Karlie during PFW.
By Allyson Payer
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I'm a Fashion Editor With a Very Full Sephora Cart—21 New Products I'm Buying (or Already Did)They're as chic as they are effective.
By Allyson Payer
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Hold the Black Pants—This Is the Airport-Pant-Color Trend You're About to See Everyone Wear InsteadCara Delevingne leads the charge.
By Allyson Payer
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It Girls With Casual Style Know That This Low-Key Anti-Trend Fall Basic Makes Outfits 10 Times CoolerJennifer Lawrence is the blueprint.
By Allyson Payer
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The 29 Best Boots on the Internet Right Now, PeriodAnkle, knee-high, wedge, kitten-heel, leather, suede—the gang's all here.
By Allyson Payer
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If You Want Chicer Fall Style, These 8 Outfit-Elevating Tweaks Are the KeyLow effort, high reward.
By Allyson Payer
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By Winter, Every Fashion Person Will Be Wearing This Rich, Ornate Trend—Especially With JeansIf J.Lo approves, so do we.
By Allyson Payer
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These "French" Jeans Have the Potential to Be Fall 2026's It Jeans—Here's My Try-On VerdictDo they make me look Parisian?
By Allyson Payer