Articles by Bobby Schuessler

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

I'm a 66-Year-Old Former VIP Nordstrom Stylist—These Are the Fashionable Shoes I've Worn for Over a Decade

Not Sneakers, Not Sandals—Lauren Conrad Knows Cropped Jeans Look Best With This Flat-Shoe Trend

I Know You Love Cute Shoes and Stylish Basics—Here Are the Most Fashionable Under-$100 Nordstrom Finds

The Category Is Fashion, and These New Zara Items Deliver (You Know They're Going to Sell Out)

This Denim Trend Is Back: I Never Thought I'd Wear These Jeans, But Now, They're the Chicest Item in My Closet

I'm a Shopping Director—38 New Items That You, Stylish People, Will Love (Chic Energy)

Banana Republic's Spring Sale Event Is Live, and Chic People Will Want These Items in Their Closets

I Know You Want to Be the Best Dressed—These 30 New Nordstrom Items Say "I'm a Cool Fashion Person"

I'm a Shopping Director and Just Spotted This Sneaky Nordstrom Sale—the Fashion People I Know Will Like These 29 Items

The Best Dressed People in Paris Wear These 5 Elevated Basics to Look Chic (Which Is Always the Goal)

I Sent My 66-Year-Old Mom the Zara, Nordstrom, and J.Crew Items I Like—She Approved of These 16 Chic Finds

I See That Surprise Sale, Shopbop—These Fashionable Spring and Summer Staples Are Temporarily Cheaper (Go!)

I'm a Shopping Director—This Is My Random (But Excellent) List of What's Worth It From the Amazon Big Spring Sale

The Best Dressed People I Know in NYC and London Will Be Into These New Items From COS, Zara, and H&M

Wait, I Just Found the 2026 Flat Shoe Trends Fashion People Care About at the New Nordstrom Sale