Articles by Bobby Schuessler

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

I'm a Shopping Director, and I'm Here With a List of 36 Chic Things—Enjoy

I'm a Parent Who's Always Searching for Cute Kids' Clothing and Toys—Yes to These Items

Get It, Nordstrom—These 30 Items Are Newly Marked Down and Would Be in Any Fashion Person's Closet

My Mom and I Are Summer Shopping—These 30 Nordstrom, Zara, J.Crew, and Revolve Items Are the Chicest

Harry Styles Just Paired Short Shorts With the New It Trainer Colour of the Summer

These New Under-$100 Nordstrom Summer Items Are What I Call Fashion, Period

This Summer Denim Trend Is the Opposite of Skinny Jeans, and I'm Seeing It Everywhere

I'm a Former Nordstrom Buyer, and I'm Primarily Wearing Linen RN—These 7 Pieces Are Most Fashionable

Hold the Trainers—These Are the Elegant Shoes Parisians Are Wearing With the Jeans of Summer

Emily Ratajkowski Is Decked Out in Full Gucci Monogram in the Latest Campaign

I'm a Dad Who Works in Fashion—These Luxury Father's Day Gift Ideas Are It

Fashion People Are Wearing This $50 Accessory (Kendall Jenner Included), and I Bought It—My Outfits Are Now Cooler

I Styled 7 Nordstrom Outfits for Under $325 That Are Very Fashion Person Coded

Harry Styles Just Paired Short Shorts With the New It Sneaker Color of the Summer

Hold the Sneakers—These Are the Elegant Shoes Parisians Are Wearing With the Jeans of Summer