Articles by Bobby Schuessler

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

70 Fantastic Gift Ideas Fashion People Will Be Into

The Non-Skinny Jeans Trend the Chicest People Will Wear in the 2020s

I'm a Shopping Director—46 New Items That I Think Are Next-Level Chic

My Mom and I Shopped the Nordstrom Holiday Sale Together—31 Elegant Finds We Both Love

I'm a Jewelry Designer—These Are the 7 Chic Staples I Can't Stop Wearing

I Live in Basics—These 29 Elevated Styles Will Sell Out From Nordstrom's Extended Cyber Monday Sale

I'm a Former Nordstrom Buyer—These Winter Items Will Make Any Outfit Look Richer

The Cool Girl's Guide to Dressing for NYE

Wait, Nordstrom Launched a Surprise Limited-Time Holiday Sale—These Are the Absolute Chicest Items

I'm a Former Nordstrom Buyer Who Just Went to London—These Are the Items I Saw Everywhere

Banana Republic's Post–Black Friday Sale Is Everything (40% Off!)—These Items Are Next-Level Chic

If a Parisian Shopped Nordstrom's Extended 2024 Cyber Week Sale, She'd Go for These 31 Chic Items

I'm a Fashion Editor Who Loves Nordstrom, COS, and J.Crew—These Items Are Elevated and So Chic

The Nontraditional Legging Trend That's Increasing in Popularity

Women in Paris Wear These 8 Elegant Basics More Than Anything Else