Bobby Schuessler

Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives with brands like Gucci, Nordstrom, Cartier, Sunglass Hut, and Old Navy. He appears on camera in video and shopping livestream franchises and is the star of Who What Wear's scripted series, Retail Therapy. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.