Color Trends
Read up on the best outfits showing off the hottest color trends, compiled and curated by the editors at Who What Wear.
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The “Rich-Looking” Winter Trend That’s Hiding in Plain SightLuxury.
By Michelle Scanga
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Calling It: This "Ugly" Shoe Color Is About to Go ViralAlexa Chung's Tory Burch shoes are proof.
By Allyson Payer
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5 Fall Hair Color Combos That Shouldn’t Work, But Celebrity Stylists LoveNot your first thought, but so so pretty.
By Shawna Hudson
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The Exact 6 Shoe Colors That Signal Good Style This FallNiche but chic.
By Jasmine Fox-Suliaman
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The Legging-Color Trend That's Suddenly Cooler Than Black and BurgundySpotted on 2026's funny It girl.
By Allyson Payer
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Don’t Buy Another Black Jacket Until You See These Cooler AlternativesShop the styles inside.
By Michelle Scanga
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Taylor Swift Just Wore the Jewelry Trend That Symbolizes Wealth, Power, and ProtectionHint: It's not opalite.
By Drew Elovitz
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The Spring 2027 Color Report: The 6 Exact Shades That Will Define Next SeasonYour full digital digest is here.
By Ana Escalante
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Hold the Black Jackets—J.Law's Winter Jacket Color Makes Leggings and Sneakers Look Way ChicerA staple in every NYC fashion person's winter wardrobe.
By Nikki Chwatt
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Not Every Ballet-Flats Color Works With Light-Wash Jeans—This One DoesSpotted in L.A.
By Nikki Chwatt
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Just So You Know, Cool Fashion People Will Wear This Ballet-Flats Color the Most This WinterOn good authority from Zoë Kravitz.
By Eliza Huber
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Purple Is Very Chic, But This Color Trend Will Be Even More Popular in 2027It's a battle of the jewel tones.
By Allyson Payer
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You *Could* Wear Jeans With Black Heels, But It Girls Know This Anti-Trend Color Looks BetterThere are other chic shoe colors, in case you didn't know.
By Eliza Huber
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Not Black, Not Brown—Kendall Jenner Just Made This the Most Expensive-Looking Shoe ColorPeriod.
By Eliza Huber
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Pretty Outfit Tip: Wear This Blazer Trend and Closet-Toe Heel Trend With a Skirt in This ColorYou'll want to recreate this 10/10 JLaw look.
By Allyson Payer
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Starting in 2027, Cool Girls Will Wear All-Black Outfits With This Specific Pop of ColorAs seen on Zoë Kravitz.
By Eliza Huber
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Leave It to NYC's and L.A.'s Coolest Fashion People to Debut Fall's Latest Denim TrendFind out inside.
By Michelle Scanga
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Hold the Black Pants—This Is the Airport-Pant-Color Trend You're About to See Everyone Wear InsteadCara Delevingne leads the charge.
By Allyson Payer
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I Looked at Hundreds of New Arrivals—These Are the 7 Colors That Matter for Fall 2026Shop the shades inside.
By Michelle Scanga
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Just Saying, This Is the Only Fall Boot Color More Elegant Than Black, Burgundy, and TanBella Hadid gets it.
By Nikki Chwatt
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The It Girls Have Gotten the Memo: Fall's Prettiest Shoe Color Trend Is HereLili Reinhart joins the club.
By Allyson Payer
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If You Want Everyone to Know You're a Fashion Person, Wear These 2 Color Trends TogetherTake it from Daisy Edgar-Jones. It's that easy.
By Allyson Payer
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3 Non-Basic Fall Colors Trending at Zara, Reformation, and J.CrewUnconventional and utterly cool.
By Erin Fitzpatrick
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It Girls Already Know That This Is Now the Chicest Fall Shoe Color Trend to Wear With Black PantsOlivia Jade couldn't have said it (via her outfit) better.
By Allyson Payer
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Don't Default to Black—These Colors Look Even Better With BurgundyThe possibilities are truly endless.
By Sierra Mayhew
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If Parisians Wore Leggings Like It Girls in L.A. Do, They'd Choose This Expensive-Looking Color TrendJust as versatile as black leggings.
By Nikki Chwatt
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5 It Girl–Approved Color Trends That Will Be Everywhere Come FallNeutrals? We don't know them.
By Jasmine Fox-Suliaman
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Not Black, Not White: This Is the New Neutral I'm Wearing for Fall 2026Butter yellow.
By Tessa Faye O’Connell
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Not Black Leggings—Hailey Bieber and Other It Girls Are Wearing This Chic Shorts Color to Pilates InsteadIt's prettier, too.
By Nikki Chwatt
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How to Spot an It Girl in 2026: This Bag Color and This Pretty Heel TrendKaia Gerber is as It girl as it gets.
By Allyson Payer