5 It Girl–Approved Color Trends That Will Be Everywhere Come Fall
Neutrals? We don't know them.
Goodbye, summer. Okay, it's not exactly fall yet, but with only a few weeks left on the calendar until its official start, it's natural to feel excited about a new season, especially if you've been itching to update your wardrobe. While there are plenty of ways to transition your closet—including adopting new trends, trying styling formulas, and buying timeless staples—one of the simplest ways to ease into fall is to embrace a new color palette. No, friends, we're not talking about going back to only wearing black! Fall can be just as vibrant as summer, or at least, that's what you can take away from the recent runway shows, which featured unexpected shades like royal purple and pool blue. Considering that we've seen so many bright tones crop up in the collections, it's only a matter of time before these color trends take over your closet too.
If you're shaking your head in disbelief over the idea of wearing anything but your beloved shades of black, beige, and brown this fall, you'll want to keep reading. We know it's challenging to ditch your neutrals (no shade intended), so we've compiled our receipts—aka recent street style photos of stylish It girls and must-shop new arrivals—that prove embracing color can be easier than you think. From Dua Lipa to Zendaya, countless celebrities have shown that vibrant hues can be as versatile as any neutral and, dare we say, a far chicer choice for fall. If these celebrity looks can't make you excited to embrace color this fall, then nothing will.
Celebrity-Approved Color Trends for Fall
1. Purple Reign
WHO: Dua Lipa
WHAT: Cannes Film Festival
WEAR: Ferragamo F/W 26 outfit
One color trend that's sure to reign supreme this fall? Royal purple. While this darker shade of purple was once the color of choice among royal insiders centuries ago, it's recently recaptured the fashion crowd's attention thanks to its presence in the fall/winter 2026 collections of Prada, Celine, and Miu Miu. Since then, we've seen countless styling examples and even more shopping picks, but our favorite example in the wild was at the Cannes Film Festival. Dua Lipa dialed up the decadence of this shade by styling it with a contrasting pop of pink.
2. Fresh Mint
WHO: Sarah Pidgeon
WHAT: Chanel and Charles Finch Pre-Oscar Dinner
WEAR: Chanel pre-fall 2026 dress
If you're looking for a color trend that feels a little fresher, then look no further than mint green. Over the last few months, we've seen the fashion crowd gravitate toward variations of green and blue, from aquamarine to turquoise to pool blue, so it was only a matter of time before mint came back onto the menu. This color's triumphant return can be attributed to two things: Matthieu Blazy's Métiers d'Art 2026 collection for Chanel and chic red carpet looks from celebrities like Sarah Pidgeon. Whether worn as a slinky slip dress or two-tone pumps, this color has never felt so refreshing.
3. Tomato Red
WHO: Kaia Gerber
WEAR: Alaïa dress; The Row sandals
Beyond mint, there's another color trend that seems to be making fashion people expand their taste buds, or at least, that's what we can infer from the overwhelming presence of tomato red. Over the past few seasons, we've seen variations of wine- and saffron-inspired colors dominate, so it only makes sense that this juicy shade would also surface in the spring/summer 2026 and fall/winter 2026 collections. But what's kept this color in the pantry—er, in the conversation—is how it's been spotted on countless celebrities, including Emmy Rossum, Tracee Ellis Ross, and even Kaia Gerber. Whether wearing it as a body-con knit dress or a crescent bag, celebrities have shown you can embrace this shade in any way that suits your taste.
4. Fall Foliage
WHO: Zendaya
WHAT: Louis Vuitton cruise 2027 show
WEAR: Louis Vuitton resort look; Tiffany & Co. jewelry
We know what you're thinking… Mint green and tomato red don't exactly feel fall coded. For those looking for a more traditional color trend, consider referencing one of fall's most visually ubiquitous elements: foliage. What better way to transition your wardrobe than wearing a variation of dark ochre or burnt butterscotch that's reminiscent of the changing leaves outside? With dark yellow, you'll not only make your closet feel more fall-forward, but you can also re-create iconic runway looks from Alaïa, Sergio Hudson, and Dior. If you're worried this color will come off as cliché, consider taking styling notes from Zendaya's street style look by pairing the shade with other neutrals.
5. Dusty Pink
WHO: Olivia Rodrigo
WHAT: Chloé F/W 26 show
WEAR: Chloé outfit
Hopefully by now, you've realized fall's biggest color trends won't necessarily be considered traditional, but that's the whole point. The coolest people are looking for shades that add an element of surprise and delight to their closet, and for so many celebrities (Olivia Rodrigo included), dusty pink seems to be achieving that aim. Although we've seen light pink pop up in the past, rosier shades dominated the fall/winter 2026 collections of Chloé and Chanel. The presence of this softer, more romantic pink proves that if you love a color enough, even those you might consider summer-adjacent, you can transition it into any season.
