4 Reasons This Will Be the It Brand of 2019
Can't deny it.
4 Reasons This Will Be the It Brand of 2019
Can't deny it.

Today's Top Stories

Lucy Boynton Is Already 2019's Most Exciting Fashion Star
Get to know the curiously chic Bohemian Rhapsody star.
5 Trends That Were Totally Cool According to Teen Mags in the 2000s
Thank you, Atoosa, for this epic throwback.
This Is the Most Memorable (and Expensive) Oscars Jewelry Ever
You can buy an island for the price of one.
The Under-$40 Bags I'm Telling All My Friends to Buy for Spring
Before they're gone.
These 24 Magical Skincare Products Transform Celebrities Skin Pre–Red Carpet
Straight from their skin gurus.
How I Crammed an Entire Ski-Vacation Wardrobe Into One Tiny Carry-On
And still had outfits for days.

Trends

The Best Under-$100 Version of Every Spring Trend
Why spend more?
I Test-Drove 2019's Biggest Jean Trends for Under $200
New denim coming through.
The Secret Layering Trick That Makes Every Outfit Cooler
And it's easy to pull off.
5 New Denim Trends Coming for Your Skinny Jeans
Refresh those blues.
I Test-Drove Spring's Biggest Color Trends—These Are the Simplest to Wear
New hues coming through.
7 Fashion-Girl Shoe Trends We're Seeing More and More Of
Find your new go-to pair.
After Two Years at Who What Wear, I Can Safely Say I'm Retiring These Pieces
What I'm buying instead.

Celebrity Style

Bella Hadid Just Endorsed the Controversial Denim Trend People Are Dreading
Ready or not…
Gigi Hadid Found the Perfect $49 Heels to Wear With Jeans
You need them in every color.
The Boots Meghan Markle Just Wore in NYC Are Worth Every Cent—Here's Why
Her skinny jeans have met their match.
Always Judging's Courtney Trop Just Did the Sickest Photo Shoot in Rare Vintage
We got exclusive access to these insanely cool snaps.
The Rosie HW Capsule: 5 Pieces That Define Her Classic Style
No one can touch her level of chic. But we'll still try.
Thanks to Gigi Hadid, Everyone Will Wear This Legging Outfit to the Airport Now
Well done, Gigi.

Outfits

Yes, You Can Wear Sneakers in the Winter—21 Outfits to Prove It
Don't sleep on your sneakers.
The One Outfit Celebrities Keep Wearing With Sneakers
We're seeing this look everywhere.
4 Style Mistakes That Always Make This 54-Year-Old Chuckle
Plus tips for any age.

Beauty

How to Wear Bright Lipstick Like You Know What You're Doing
You're gonna look so good.
You Can Fake a Full 8 Hours Thanks to These $12-and-Under Concealers
So you can still afford your coffee habit.
The 15 Best Mascaras, So You Don't Have to Waste Your Money on Lash Extensions
The only formulas worth your time.

The Latest

The Best Fall 2019 Runway Moments From Milan Fashion Week
Meghan Markle Made Leggings Look Chic at the NYC Airport
Brittany Snow's Engagement Ring Isn't "Trendy," But It's Breathtaking
Laundrograms Are Becoming an Instagram Epidemic
The New T-Shirts to Wear With Jeans 365 Days a Year
The Fashion Industry's Most Heartfelt Tributes Following Karl Lagerfeld's Death
Watch the Gucci Fall/Winter 2019 Show Live
The Non-Cheesy Way to Match on the Red Carpet
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