
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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A New Yorker Told Me Her Current 7-Piece Capsule Wardrobe, and I Found the Items at Zara
The true staples.
By Bobby Schuessler
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My Friend Wants to Make Her Closet Feel More Fashionable This Spring—I Sent Her These 6 Nordstrom Items
Trend-forward sneakers and chic tops included.
By Bobby Schuessler
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Chic Europeans Know Better Spring Outfits Happen When You Ditch These 3 Items and Go for These 3
It's all about the elevated look.
By Bobby Schuessler
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I'm a Shopping Director—These 10 Trend-Forward Shoes Will Make Any Closet Feel Current
From It sneakers to modern heels.
By Bobby Schuessler
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I'm a Shopping Director Who Has a Toddler—We're Going on Vacation, and I'm Eyeing These Adorable Clothing Options
From cute dresses to darling tops.
By Bobby Schuessler
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Parisian It Girls Have This Flat-Shoe Trend in Their Closets to Wear With Jeans
This shoe style is just so wearable.
By Bobby Schuessler
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I Just Got Back From NYC, and I Saw These 3 Items Everywhere Downtown—They Make Any Outfit Feel Well-Styled
Premium-looking pieces.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—I'm Done With These 5 Items and Now Wear These 5 Pieces to Look Fashionable
Sorry to this denim trend.
By Bobby Schuessler
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A Well-Dressed Person Would Describe These Elevated, Under-$100 Nordstrom Items as Chic, Period
Expensive-looking items.
By Bobby Schuessler
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Parisian It Girls Have This Flat-Shoe Trend in Their Closets to Wear With Jeans
This shoe style is just so wearable.
By Bobby Schuessler
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My Stylish Mom Loves a Secret Nordstrom Sale, and the New One Is Legit—She Won't Regret These Chic Items
She adores the elevated and elegant pieces.
By Bobby Schuessler
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Sorry, I Never Wear These Jeans With Flats—These 5 Denim-and-Shoe Pairings Are More On-Trend
I swear by these style tips.
By Bobby Schuessler
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Fashionable Friends, Listen—Shopbop's Surprise Sale Has the Items You Want for Your 2026 Capsule Wardrobe
Epic! Get an extra 30% off pieces already on sale.
By Bobby Schuessler
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Let's Talk About Good Basics and Shoes—These Nordstrom Staples Read Cool Fashion Person
Yes, It sneakers are included.
By Bobby Schuessler
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One of My Favorite Children's Clothing Brands Just Launched an Adorable Décor Collection
Pink Chicken x West Elm Kids is here.
By Bobby Schuessler