Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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If a Parisian Shopped the Surprise Nordstrom Sale, They'd Go for These 40 On-Trend Items
Chic selects ahead.
By Bobby Schuessler
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The Fashion People I Know Will Wear These 3 Cool Denim Trends This Fall
The chicest vibes.
By Bobby Schuessler
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The Shoes and Tops That Look the Best With Non-Skinny Jeans
Easy 'fits.
By Bobby Schuessler
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Louis Vuitton Updates the Iconic Neverfull Bag, and It's as Chic as Ever
New It style.
By Bobby Schuessler
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I Just Went to NYC—This Was My 3-Day Capsule Travel Wardrobe
Versatile staples ahead.
By Bobby Schuessler
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Celeb Stylist Jamie Mizrahi Says These Items Will Make Your Wardrobe 10 Times Chicer
Closet staples.
By Bobby Schuessler
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It's a Brown-Coat Fall, and These Are My Favorites That Will Elevate Any Look
The It silhouette.
By Bobby Schuessler
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I'm a Creative Director in London and Travel to Paris and NYC Often—These Are My True Staples
Versatile and chic must-haves.
By Bobby Schuessler
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I'm a Shopping Director, and I Want Everyone to See These 57 New Fall Items
Stunning coats and sweaters ahead.
By Bobby Schuessler
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I'm a Stylist and Content Creator That Loves Madewell—I'm Adding These 11 Staples to My Closet
Perfect fall picks.
By Bobby Schuessler
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I Think These 5 H&M Items Will Make Any Autumn Wardrobe Feel Even Chicer
Knits, denim, jackets and more!
By Bobby Schuessler
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It's a Trick! A Podiatrist Says These Shoes Are Bad for Your Feet
They can easily lead to ankle sprains.
By Bobby Schuessler
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Nordstrom Just Launched a Major New Sale—These 40 Discounted Items Will Elevate Your Fall Wardrobe
Incredible deals ahead.
By Bobby Schuessler
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Yes! Banana Republic's 40%-Off Friends & Family Sale Is Here—These Fall Items Are So Elevated
New merchandise is already on sale!
By Bobby Schuessler
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I Think These 28 H&M Items Will Make Any Fall Wardrobe Feel Even Chicer
Sweaters, denim, jackets, and more!
By Bobby Schuessler