Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I'm a Shopping Director, and I Think These 31 Winter Items Are Beyond Chic
Coats, sweaters, boots, and more.
By Bobby Schuessler
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These Are the 5 Elegant Fall Trends My Mom and I Agree On
Elevated silhouettes.
By Bobby Schuessler
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J.Crew's Sweaters and Coats Are Up to 50% Off (Yes, Ahead of Black Friday)—These Are the Chicest
Massive savings.
By Bobby Schuessler
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These Banana Republic Items Are On-Trend and Chic, so Yes, They're in My Cart This Holiday Season
Gorgeous selects ahead.
By Bobby Schuessler
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I'm a Shopping Director—This Is My Latest List of Fall Favorites
Gorgeous bags, stunning coats, and more.
By Bobby Schuessler
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If a Fashion Editor Is Buying a Designer Bag, It's From One of These Labels
Stunning silhouettes ahead.
By Bobby Schuessler
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I Went to France and Saw Everyone Wearing These 6 Basics on the Streets of Paris
The backbones of a French woman's wardrobe.
By Bobby Schuessler
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I'm a Shopping Director—These Are the Stylish Items I'm Eyeing This Holiday Season
Sweaters, bags, coats, and more.
By Bobby Schuessler
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My Fashionable Friend Asked What to Buy at Nordstrom —I Sent Her These Items That Are Beyond Chic
Coats, sweaters, and so much more.
By Bobby Schuessler
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I Think These Are the Best Black Jeans, and They're Also Top-Rated by Customers
A+ cuts.
By Bobby Schuessler
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I Zoomed Out From My Closet—These Classic Items Will Fix My Wardrobe Holes
Modern staples.
By Bobby Schuessler
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It's the Last Day of the Nordstrom Fall Sale—Don't Miss Out on These 50 Last-Chance Items
Discounted sweaters, coats, and so much more.
By Bobby Schuessler
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I'm a Fashion Editor, and I Wear J.Crew, Madewell, and Abercrombie a Lot—These 31 Fall Items Are the Chicest
Everything is so elevated.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 7 Key Staples to Wear This Fall
Get that wardrobe ready.
By Bobby Schuessler
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If a Parisian and New Yorker Shopped the Nordstrom Fall Sale, They'd Be Into These 31 Items
Chic picks.
By Bobby Schuessler