
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I Was a VIP Nordstrom Stylist—This Is What's Actually Worth Buying From the Anniversary Sale
Expert picks.
By Bobby Schuessler
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I'm a Shopping Director—My Friends Wanted Fashion Advice, and I Sent Them These 10 Items
Chic and cool finds.
By Bobby Schuessler
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If Adding Chic Items to Your Closet Is the Goal, These 30 Stylish Nordstrom Basics Will Do the Trick
Versatile and elevated staples.
By Bobby Schuessler
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Spotted at Zara: 29 Amazing New Items That Basically Say "I'm Stylish"
Everything from cool tops to pretty dresses.
By Bobby Schuessler
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Hold the Sneakers—This Is the Classy Flat-Shoe Style French Women Wear With 3 Different Casual Pants
The chicest look.
By Bobby Schuessler
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I'm a Denim Expert—These 4 Styles Are Winning in 2025
Elevated silhouettes.
By Bobby Schuessler
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Louis Vuitton's Latest Bag Is a Nod to the Iconic Keepall, and It's Chic
Hello, new silhouette.
By Bobby Schuessler
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My Fashion Friends Told Me to Try These 5 Elevated Basics, and Now, They're Actual Staples
I wear these pieces all the time.
By Bobby Schuessler
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I Have Minimalist Style and Wear Refined Pieces—3 Summer Trends I'll Be Wearing
Elevated must-haves.
By Bobby Schuessler
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I'm a Shopping Director—These 37 Items Are Just Beyond Chic, Period
Trend-forward yet easy silhouettes.
By Bobby Schuessler
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I'm a Professional Shopper—These 37 J.Crew, Banana Republic, Zara, Nordstrom, and Shopbop Items Are Giving
From pretty tops to cool pants.
By Bobby Schuessler
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The Nordstrom Brands Fashion People Shop for Expensive-Looking Staples Are Discounted for the Anniversary Sale
Under-$100 pieces ahead.
By Bobby Schuessler
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Shopbop's Fashion Director Wore Leopard-Print Pants, and Now, I Want to Wear Them With Everything
Chic. Period.
By Bobby Schuessler
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I Have Minimalist Style and Wear Refined Pieces—5 Summer Trends I'll Be Wearing
Elevated must-haves.
By Bobby Schuessler
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Be Chic: I Styled 5 Fashionable Outfits From the Nordstrom Anniversary Sale for Under $400
Forward and cool looks ahead.
By Bobby Schuessler