Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Nordstrom, Shopbop, and Net-a-Porter Have the Best Shoes and Bags—30 I Love
Pretty picks coming your way.
By Bobby Schuessler
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I Sent My Friend a List of New Madewell Items That Earn Wardrobe-Staple Status
Versatile and chic picks.
By Bobby Schuessler
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The New J.Crew Collection Is Here, and I Can't Get Over the Chicness
Skirts, jackets, knits, and so much more.
By Bobby Schuessler
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There's a Reason Our Fashion Team Loves Shopbop: Chic Items Like These 29
From jeans to knits.
By Bobby Schuessler
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These New Shopbop Items Could Become Fresh Wardrobe Staples
All about that versatility.
By Bobby Schuessler
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6 Chic Outfit Ideas Borrowed Straight From the Streets of Paris
So effortless.
By Bobby Schuessler
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These Are the Key Items I'm Wearing With Jeans Over the Next 6 Months
Easy and chic finds.
By Bobby Schuessler
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I'm Pretty Confident That These 30 Nordstrom Items Will Sell Out in December
Trending picks.
By Bobby Schuessler
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My Best Friend Has $200 to Spend at Nordstrom—I Suggested These Affordable Items
Cool pieces to try now.
By Bobby Schuessler
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I'm a Shopping Director, and I Think These 31 Winter Items Are Beyond Chic
Coats, sweaters, boots, and more.
By Bobby Schuessler
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My Daughter and I Just Went to France—These Are the Outfits We Wore in Paris
Chic looks ahead.
By Bobby Schuessler
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These 29 New H&M Items Will Make Any Wardrobe Feel Chicer
From sweaters to coats.
By Bobby Schuessler
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The Latest Frame x Ritz Paris Collab Is Here, and It Will Sell Out Quickly
So chic.
By Bobby Schuessler
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These Designer T-Shirts Are Chic, and so Are These More Affordable Options
Fresh picks.
By Bobby Schuessler
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I Love These 29 Nordstrom Items Because They're Simple and Fashionable
New staples, anyone?
By Bobby Schuessler
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Madewell's 60%-Off Cyber Monday Sale Is Here—These Items Are the Chicest
Huge discounts.
By Bobby Schuessler
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I Can't Stop Thinking About These Shopbop Cyber Monday Sale Items—So Chic
Get ready for the holiday season.
By Bobby Schuessler
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Nordstrom's Cyber Monday Deals Are Here—You Won't Regret These Items
Top-notch discounts.
By Bobby Schuessler
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This Popular Shoe Trend Looks So Chic With Classic Leggings
Elevated outfits.
By Bobby Schuessler
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I Wear Madewell Every Single Week—These New Items Are Top-Notch
Chic winter picks.
By Bobby Schuessler
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I Can't Get Over These Fashionable Items From Nordstrom's Cyber Monday Sale
These discounts, though.
By Bobby Schuessler
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Chunky Knits Are Staples—29 Styles I Like (That Look Great With Jeans)
A winter go-to.
By Bobby Schuessler
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I Just Found the Chicest Basics at Nordstrom's Black Friday Sale—Enjoy
From sweaters to jeans.
By Bobby Schuessler
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I Bet These 37 Awesome Nordstrom Black Friday Sale Items Will Sell Out First
A+ Cyber Month deals ahead.
By Bobby Schuessler
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30 Items That Are Chic But Not Super Trendy From Nordstrom's Black Friday Sale
Elevated selects.
By Bobby Schuessler