
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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My Friend Wanted to Know the 5 Chic Items I Think Are Worth Buying—Here's My Short List
The staples.
By Bobby Schuessler
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I'm a Shopping Director and Live in Banana Republic—These Are the 40 Items I Think Are the Chicest Now
Women's and men's styles!
By Bobby Schuessler
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J.Crew's Latest Collab Is Cool, Dreamy, and Perfect for Summer
Yes to every single item.
By Bobby Schuessler
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I'm 55 and a Former Nordstrom Buyer—I Always Rely on These 7 Easy Outfit Formulas
Simple and chic.
By Bobby Schuessler
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This Summer Denim Trend Is the Opposite of Skinny Jeans, and I'm Seeing It Everywhere
Your outfits will look chic with this silhouette.
By Bobby Schuessler
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I'm a Shopping Director, and I'm Here With a List of 39 Chic Things—Enjoy
Cool denim, pretty tops, gorgeous sandals, and more.
By Bobby Schuessler
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I Have Minimal Style and Wear Refined Pieces—3 Summer Trends I'll Be Wearing
Elevated must-haves.
By Bobby Schuessler
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I'm a Parent of an 18-Month-Old—These Are the Current Staples in My Baby Bag
The true essentials.
By Bobby Schuessler
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7 Staples That Are Carrying Me Through My Busy (and Stylish) Dad Life
Must-have picks.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—These 8 Elegant Basics Elevate a Wardrobe
Versatile and chic staples.
By Bobby Schuessler
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I'm a Parent Who's Always Searching for Cute Kids' Clothing and Toys—Yes to These Items
Standout selects.
By Bobby Schuessler
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Get It, Nordstrom—These 30 Items Are Newly Marked Down and Would Be in Any Fashion Person's Closet
Epic discounts.
By Bobby Schuessler
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My Mom and I Are Summer Shopping—These 30 Nordstrom, Zara, J.Crew, and Revolve Items Are the Chicest
From elevated basics to trendy staples.
By Bobby Schuessler
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Harry Styles Just Paired Short Shorts With the New It Trainer Colour of the Summer
A vibe.
By Bobby Schuessler
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This Summer Denim Trend Is the Opposite of Skinny Jeans, and I'm Seeing It Everywhere
Your outfits will look chic with this silhouette.
By Bobby Schuessler