Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Sofia Richie Wore the Earring Trend Fashion People Are Ditching Dainty Studs For
High impact.
By Allyson Payer
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6 Pretty Spring Shoe Trends That Will Fly Out of Stock First
No time to waste.
By Allyson Payer
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Jennifer Lawrence Is the Latest Celeb to Ditch Oval Sunglasses for This Trend
It's taking over.
By Allyson Payer
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7 Basics That Are Trends Without Being "Trendy"
An important distinction.
By Allyson Payer
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10 Chic Winter Trends Europeans Are Wearing on Vacation
Cozy travel style ahead.
By Allyson Payer
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I Tried On All of Madewell's Most Popular Jeans—These 5 Were the Winners
My honest reviews are straight ahead.
By Allyson Payer
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Emily Ratajkowski's Pant-Adjacent ALO Leggings Deserve to Be an It Item
*Adds to cart.*
By Allyson Payer
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Hailey Bieber Just Wore the Shoe Color That Literally Transforms an Outfit
See for yourself.
By Allyson Payer
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Jennifer Lopez Just Became the Celebrity Leader of the Mob Wife Trend in Paris
This aesthetic isn't new to her.
By Allyson Payer
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These 7 2024 Trends Are the Best for Travel
Bon voyage.
By Allyson Payer
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Kendall Jenner Wore the Bag Colour Trend We'll All Want to Buy in 2024
It's the new red.
By Allyson Payer
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The New Spring Color Trend Following in Red's Bold Footsteps
Make way.
By Allyson Payer
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21 Elegant Winter-to-Spring Things I Want From J.Crew's Surprise Two-Day Sale
Hurry!
By Allyson Payer
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Kendall Jenner Wore the Bag Color Trend We'll All Want to Buy in 2024
It's the new red.
By Allyson Payer
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We've Been Who What Wear Editors for 6+ Years—Here Are Our 2024 Shopping Lists
That's 34 years between the four of us.
By Allyson Payer
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How to Find the Best Denim Inseam for Your Height
Time for a trip to the tailor.
By Allyson Payer
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I Always See Hard-to-Find It Items on Mytheresa—30 I'm Losing It Over
Just take all my money.
By Allyson Payer
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I Found Sofia Richie's Trendy It-Color Pants on Sale at Nordstrom
A great swap for jeans.
By Allyson Payer
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Sophie Turner Just Made Uggs Look Elegant at the Airport—Here's How
It can be done.
By Allyson Payer
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42 Things You Have to See From Nordstrom, Net-a-Porter, and Shopbop Right Now
Your next purchase may be here.
By Allyson Payer
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The Gorgeous Emmys Red Carpet Looks Everyone Will Be Talking About
"Buzzy" is an understatement.
By Allyson Payer
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6 Accessory Trends That Are Starting to Feel Dated and Their 2024 Replacements
You know you're curious.
By Allyson Payer
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9 Practical Ways Celebs Are Styling Non-Skinny Jeans This Winter
Baggy-denim outfit ideas ahead.
By Allyson Payer
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Rihanna and ASAP Rocky Wore Winter's Biggest Basics Trend Together in Aspen
Cozy.
By Allyson Payer
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9 Designer It Bags That Are Getting All the Celebrity Love
They deserve it.
By Allyson Payer