
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-

The It-Girl Edit: 8 Things They're All Wearing Right Now
We have our first batch of 2026 It items.
By Allyson Payer
-

If You Want to Look More French, Wear Your Skirts With These Anti-Trend Shoes
Kaia Gerber may be an L.A. girl, but she dresses like a Parisian one.
By Allyson Payer
-

Spotted in Paris: The It-Girl Way to Wear Jeans and Animal-Print Shoes in 2026
Lead the way, Jennifer Lawrence.
By Allyson Payer
-

Peplum Jeans Are the First New Denim Trend of 2026, and I Tried On the Pair That'll Go Viral
To buy or not to buy? Here's my verdict.
By Allyson Payer
-

PSA Via French Girls: These Are the 5 Least-Dated Ways to Wear Miniskirts This Year
Spotted on the It girls of Paris.
By Allyson Payer
-

It's Official: This Is the Best Color to Wear to the Airport
As seen on Hilary Duff in Toronto.
By Allyson Payer
-

It's Official: Every It Girl Is Going to Buy This Exact Affordable Accessory Before Spring Starts
Get it before it goes viral.
By Allyson Payer
-

A Reformation Store Is Opening in My Neighborhood—7 Things I'm Telling My Local Friends to Shop First
Aside from the pretty dresses.
By Allyson Payer
-

Take It From Me—Everyone Will Buy This It Basic in This Expensive-Looking Color in 2026
Hilary Duff already did.
By Allyson Payer
-

You're Not Imagining It—Everyone Is Wearing "Boring" Shoes, Especially These 5 Trends
These will make your outfits look the most 2026.
By Allyson Payer
-

It's Impossible to Not Look Like a Cool Fashion Girl When Wearing These Elegant It Sneakers With Leggings
Look no further than Margot Robbie for proof.
By Allyson Payer
-

Cigarette Jeans Look Best With This Dainty Shoe Trend, and Everyone With Elegant Taste Knows It
Amanda Seyfried is someone who knows it.
By Allyson Payer
-

5 Trends Cool European Women Are Wearing on Their Winter Vacations
As chic and cozy as it gets.
By Allyson Payer
-

10 Perfect 2026 Outfit Trends I'm Wearing on Every Travel Day
Take these to the terminal.
By Allyson Payer
-

Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
Bella Hadid knows best.
By Allyson Payer