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Low-Maintenance Hair Colors Are Defining Summer 2026—5 Trending Shades to Show Your StylistRelaxed hues are heating up.
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We've Tested Hundreds of SPF Formulas, But Nothing Tops These 10 Face SunscreensSee our editor-approved, year-round lineup.
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I Test Dozens of Skincare Products a Month—These 6 Under-$17 Gems From E.L.F. SKIN Surpassed My ExpectationsSponsored by E.L.F. SKIN
They're shockingly effective.
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Fact: Using This Hair Product Is an Absolute Must for Healthy, Hydrated CurlsKeep those curls juicy with this addition.
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Spotted Courtside: Taylor Swift Cosigning One Very Nostalgic and One Burgeoning Beauty TrendLook closely.
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I've Been a Beauty Editor for 5 Years—I Recommend These 3 Specific Kérastase Products to All My Blonde FriendsSponsored by Kérastase
You'd think I was a natural blonde.
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I Met Ashley Graham at a Speakeasy and Learned All Her Hair and Skin Secrets—Every Candid TipIncluding the "weird" hack that helps her makeup look flawless.
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I Asked Makeup Artists How to Take the Most Flattering Passport Photo of My Life—9 Celeb-Level SecretsFluorescent lighting be damned.
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10 Coconut Perfumes That Smell Like an Expensive Vacation (and Not Sunscreen)Sign me up.
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We Own Hundreds of Fragrances—These Are the 8 We'd Put in Your Suitcase for a Tropical VacationLike island energy in a bottle.
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I Asked Experts What Summer 2026 Will Smell Like—6 Perfume Trends You'll Want on Your RadarPrepare for compliments.
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Diptyque's Summer Collection Is So Chic—8 Limited-Edition Items I'm EyeingFresh and floral, it's inspired by a summer water garden.
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If Marie Antoinette, Ribbon, and Coquette Blush Are Your Hyperfixations, This Scent Was Made for YouSticky-sweet yet so sophisticated.
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Confirmed: J.Law Wears the $24 It-Girl Perfume That Makes You Smell Wildly ExpensiveI expect it to fly off the shelves.
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Introducing Your Warm-Weather Fragrance Wardrobe: From Airy Spring Florals to Sparkling Summer FruitsPrepare for compliments.
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Phlur Just Launched Two New Tropical Scents For Summer—I'm Ready for Sun, Sand, and ComplimentsMeet Island Swim and Paradise Nectar.
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Pistachio Perfumes Are Up 852.5%—Your Guide to the Best Salty, Creamy, and Subtly Sweet ScentsPistachio really is *that girl* right now.
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Beauty Editors Agree: These 13 Nordstrom Scents Have the Highest Compliment-Earning PotentialTrust us.
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Low-Maintenance Hair Colors Are Defining Summer 2026—5 Trending Shades to Show Your Stylist
Relaxed hues are heating up.
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Fact: Using This Hair Product Is an Absolute Must for Healthy, Hydrated Curls
Keep those curls juicy with this addition.
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I've Been a Beauty Editor for 5 Years—I Recommend These 3 Specific Kérastase Products to All My Blonde Friends
Sponsored by Kérastase
You'd think I was a natural blonde.
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I'm in My Midnight-Espresso Era—This $10 Product Keeps My Hair VibrantSponsor Content Created With Revlon
Fading? I don't know her.
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I Asked a Hairstylist for the Exact Routine I Need to Keep My Blonde Hair Bright All SummerSponsor Content Created With Kérastase
And it only involves three products.
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From Silk Scarves to Crochet Caps, These Are the Summer Hair Accessories It Girls Can't Stop WearingWe'll know you have taste if we spot you wearing these.
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Trust Me, This Kérastase Line Is the Key to Healthy Blonde Locks Without a Trip to the SalonSponsored by Kérastase
Tell your stylist you'll see them in the fall.
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Not Just the Wolf Cut—16 Androgynous Hairstyles to Save for Your Next Salon VisitEffortlessly cool.
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From Halo Highlights to Honey Blonde: 3 Sun-Kissed Hair Color Trends Set to Dominate Summer 2026Your summer hair download, direct from a celebrity stylist.
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Is It Just Me, or Is Everyone Going Sunrise Blonde This Summer?Hair appointment: booked.
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I Asked Makeup Artists How to Take the Most Flattering Passport Photo of My Life—9 Celeb-Level Secrets
Fluorescent lighting be damned.
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18 Expensive-Looking, Under-$11 Makeup Products Editors Are Wearing for SummerSponsor Content Created With SHEGLAM
Airy cream blush! Marshmallow lip pens! Quartz eye shadow!
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From the French Revolution to 4 a.m. at a Waffle House—This Chappell Roan–Loved Lipstick Fits Every Summer Beauty VibeIntroducing the star's new collection with MAC Viva Glam.
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Sunlit Skin! Shimmer! Siren Eyes! Summer's Biggest Makeup Trends Are Turning Up the HeatVetted by two celebrity makeup artists.
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Dove Cameron on Bridal Beauty, Vulnerability, and How Going Brunette Changed Her Makeup RoutineRead our Unfiltered chat.
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I Fear This $6 Concealer Will Make You Reconsider the $48 One in Your Makeup Bag"It's the Goldilocks concealer my routine was missing."
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We've Been Waiting for 18 Months—Rhode's Highly Anticipated Bronzer Is Almost Here, and We Have a Sneak PeekPlus, Rhode's first-ever luminizer for a Hailey Bieber–level glow.
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Marc Jacobs Beauty Is Back, Baby—I Suspect These Products Will Sell Out FirstGodspeed!
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"Confidently Ask for What You Want": Gillian Anderson on Skincare, Makeup, and Acknowledging Your WorthRead our exclusive interview.
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Makeup Artists Agree—Put Highlighter Here, Here, and Here, and Your Glam Will Look 1000/10No notes.
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I Never Thought I'd Paint My Nails This Polarizing Color—Now I'm ObsessedIt's surprisingly chic.
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The Best Nail Products of 2026For nail minimalists and maximalists alike.
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25 Chic Nail Ideas That Give Major Birthday-Girl EnergyYou'll love these party-ready manicures.
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Long-Lasting and Polished: 15 Dip Powder Nail Ideas to Elevate Your Next ManiSave these now. Thank us later.
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Instead of French Manis, Chic People in L.A. and Milan Are Opting for This Unexpected Nail DesignSave this for your next salon appointment.
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Trust Me—These Pretty Summer Nail Colors Will Give You Major Vacation VibesThe perfect new-season mani.
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Forget the Trends—These 8 Nail Colors Will Always Be PopularFads come and go, but these shades are forever.
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"Invisible" Nails Are About to Be Everywhere—7 Versions Celebrity Nail Artists LoveThey're so understated but still unique.
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From Chanel Runways to Kylie Jenner, the Chicest Individuals Are Wearing Seaglass Nails This SummerChrome just got a seasonal upgrade.
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It's My Job to Spot Nail Trends—I'm Expecting the Spicy French to Dominate All SummerPro manicurists concur.
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We've Tested Hundreds of SPF Formulas, But Nothing Tops These 10 Face Sunscreens
See our editor-approved, year-round lineup.
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I Test Dozens of Skincare Products a Month—These 6 Under-$17 Gems From E.L.F. SKIN Surpassed My Expectations
Sponsored by E.L.F. SKIN
They're shockingly effective.
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I've Tested $2850 Worth of LED Masks—Shark's High-Tech Model Is the One I'm Recommending to FriendsMy full review after using it for 67 days.
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Skincare Trends Are Cool, But These 5 E.L.F. SKIN Products Are All You Need for Hyper-Glowy Skin This SummerSponsored by E.L.F. SKIN
They're all under $18.
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Korean Skincare Isn't Just for Your Face—These High-Performance Bodycare Products Will Elevate Your RoutineI'm all about these effective formulas.
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Dermatologists Reveal the Ultimate Skincare Routine to Address Signs of Aging—From Wrinkles to Dark SpotsSee the products experts love.
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5 E.L.F. SKIN Products That Rival the More Expensive Skincare in My CabinetSponsor Content Created With E.L.F. SKIN
My wallet and my skin are oh-so happy.
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This IYKYK Bodycare Brand Makes Up 99% of My Routine—Here's Every Underrated In-Shower EssentialRead this if smooth, soft, and silky skin is your thing.
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I Don't Have Tickets to the French Open, But If I Did, I'd Bring These 7 Summer Beauty EssentialsFrom iconic French pharmacy products to newfound favorites.
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Not PDRN, Not Exosomes—Korean Beauty Experts Say This Is the Ultimate Hero for Glass SkinGen Z is already obsessed.
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I've Tested $2850 Worth of LED Masks—Shark's High-Tech Model Is the One I'm Recommending to Friends
My full review after using it for 67 days.
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Skincare Trends Are Cool, But These 5 E.L.F. SKIN Products Are All You Need for Hyper-Glowy Skin This Summer
Sponsored by E.L.F. SKIN
They're all under $18.
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I'm in My Midnight-Espresso Era—This $10 Product Keeps My Hair Vibrant
Sponsor Content Created With Revlon
Fading? I don't know her.
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18 Expensive-Looking, Under-$11 Makeup Products Editors Are Wearing for Summer
Sponsor Content Created With SHEGLAM
Airy cream blush! Marshmallow lip pens! Quartz eye shadow!
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I Asked a Hairstylist for the Exact Routine I Need to Keep My Blonde Hair Bright All Summer
Sponsor Content Created With Kérastase
And it only involves three products.
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The Who What Wear 100 Beauty Awards 2026Welcome to our annual awards featuring the best beauty products across every category.
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Who What Wear's Special Recognition Beauty Awards of 2026Check out four outstanding products that stood out to our judges.
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The Best Makeup Products of 2026A+ formulas that don't disappoint.
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