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These 10 Lavender Fragrances Are Basically a Trip to Provence in a Bottle
One of the best scent notes.
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I Asked Sabrina Elba About Her Must-Do Beauty Practices—Here Are Her Nonnegotiables
Yes, she really does do it all.
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Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel Elevated
I come bearing deals.
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I Haven't Even Moved Yet, But I've Already Ordered These 15 Chic Home Fragrance Finds
Smells like success.
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The Travel Issue 2025
Discover Who What Wear's inaugural Travel Issue filled with everything you need to know in insider travel this year.
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The Best Beauty and Wellness Experiences Are Beyond the Hotel Spa—5 Treatments Worth Traveling For
From Korean color analysis to a Finnish sauna experience.
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These Are the Only Hair Sprays Worth Buying, According to Editors and Hairstylists
They really get the job done.
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Knowing Your Exact Curl Type Can Be Tricky, so 2 Texture Specialists Broke It Down for Us
Your curls will thank you.
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26 Niche Fragrances You Need to Have on Your Radar in 2025
My favorites.
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This "Dated" Pedicure Trend Is Always Polarizing, But an Expert Says It's on the Rise
Will you try it?
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BRB, Rethinking My Entire Routine Thanks to These Tips From a Chanel Skincare Expert
No gatekeeping here.
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3 Celebrity Stylists Say These Hair Colors Will Be Major Trends for Summer 2025
Get ready for a change.
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8 Makeup Trends Poised to Dominate Summer 2025, From Saint-Tropez Skin to (Gasp!) Barely There Lip Liner
Taking notes.
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I Refuse to Spend Over $20 on Mascara, so I Asked MUAs for Their Diamond-in-the-Rough Drugstore Picks
Here's your definitive guide.
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Elegant and Expensive-Looking: 25 Almond-Shaped Nail Designs We're Wearing This Month
BRB, booking a nail appointment.
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PSA for Curlies: Stylists Say This Particular Haircut Is Going to Be Huge This Summer
It's so perfect for the season.
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Hundreds of Hyaluronic Acid Serums Later, Our Editors Agree These Are the 9 Best
We put them through rigorous testing.
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Run, Don't Walk—Hailey Bieber's "Forever Glazed" Skin Just Became Even Easier to Copy
Move over, Glazing Milk.
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I Just Got Engaged—This Is the Foolproof "Marry Me" Skin Routine I Did for 6 Months
I've never looked better.
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From L.A. to London: The Top 5 Pedicure Colors Stylish People Are Wearing for Summer 2025
Celebrity nail artists have spoken.
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Suddenly, This Underrated Flower Has Dominated My Beauty Routine, From Elegant Scents to Skincare
There's nothing sweeter.
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I'm a Nontoxic Self-Tanning Expert Who Loves a Beachy Aesthetic—Here Are My 15 Desert-Island Products
These are Bethany Menzel's clean beauty selects.
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Real Fashion Lovers Match Their Outfits to Their Perfumes—Here Are My Go-To Pairings
The ultimate guide to styling out your signature scents.
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes
A must-have for volume, length, and curl.
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I've Tried Every It Mascara—This One Is Actually Worth It
Sponsor Content Created With Flash Cosmetics
Your lashes will thank you.
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This Holy-Grail Ingredient Targets Acne, Rosacea, Fine Lines, and Wrinkles
It's like magic.
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After 57 Combined Hours of Testing, We're Still Split on This Viral Foundation
Welcome to the Who What Wear test.
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Sabrina Carpenter Just Fed Us the Song of the Summer (and a Mysterious Prada Lip Product)
Exclusive details lie ahead.
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From Cowboy Crops to Rebel Bobs, These Short Haircuts Will Dominate Your Social Feeds This Summer
The hairstylists have spoken.
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I Tried a Viral Korean SPF After Billie Eilish's Aesthetician Recommended It—Spoiler Alert, I'm Obsessed
It's my new go-to formula.
