Meet the newest face of Puma. A shot of Selena Gomez suited up in a Puma sports bra and leggings posted to her Instagram today announced her partnership with the athletic brand. After taking on Louis Vuitton and Coach, Selena is expanding her horizons to athleisure, and we’re obsessed with the outcome.
She steps out in sneakers a lot more now that she lives in NYC with The Weeknd. Last week, we spotted her in a classic sneaker outfit on the set of her forthcoming Woody Allen film, and this week, she went for a black Fenty Puma pair, showing allegiance to her new partnership. She told Vogue that sneakers have “been so changing my life. I actually forgot how to walk in heels, you guys.” On athleisure, she continued, “I think it’s become this collaborative thing where streetwear and fashion blend into one. It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go workout in. That’s what’s so crazy about now.”
Selena, we’re loving this new athleisure side of you. Puma tapped the singer for a long-term partnership, so it’s safe to say we’ll be seeing a lot more of her sporty side, as she makes sneakers and sports bras look so chic.
Scroll further to see the images from Selena Gomez’s new Puma campaign, and shop current Puma sneakers here.