Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Spoiler: It's not red.


Selena Gomez is no stranger to a trend-setting beauty moment. From fuchsia eye shadow at the 2017 Met Gala to bright blue nails, the multihyphenate is a refined risk-taker—something she has in common with her famous bestie, Taylor Swift.
While it’s true that Swift usually sticks to her routine—a crisp swipe of black eyeliner and a blue-red lip—the singer has been switching things up as she enters an entirely new era. During the surprise announcement of her upcoming album, The Life of a Showgirl, made on an episode of the podcast “New Heights,” the “Love Story” songstress swapped her usual red pout for a thematic orange. She seemed to wear the warm hue again in her Internet-breaking engagement photos with Travis Kelce, which she paired with equally chic “naked” engagement nails. But now it appears that Gomez has put an official stamp of approval on her friend’s clementine look.
The Rare Beauty founder posted a series of photos from her Allure cover shoot on Instagram yesterday, rocking a bright orange lipstick shade dubbed On the Runway from her longtime makeup artist’s homonymous, brand-new beauty brand, Hung Vanngo Beauty. According to the editorial credits, Vanngo completed the “Love You Like a Love Song” songstress’s look in true Selena Gomez fashion: with Rare Beauty’s Kind Words Matte Lip Liner in Wise and Creative.
While you might not be able to shop her exact vivid shade on Sephora yet, we found several citrusy lookalikes that will give you Swift and Gomez’s bestie-approved lip look as this trend ascends before fall.
While Gomez’s lip look includes a pillowy matte finish, this glossy Chanel lip balm leaves a hydrating, glossy look—but both colors are quite similar. This bright shade offers buildable coverage for a light wash or a bold peach hue with extra swipes (takes three for max coverage); its shea butter- and olive fruit oil-packed formula relieving chapped and dry lips with each pass.
For a more budget-friendly (and everyday) option, this rusty orange lipstick from E.l.f. Cosmetics in Terracotta Rose is a great way to dip your toes in the orange lipstick trend. Swift wore a similar nude-orange lipstick to the 2024 VMAs, and we think this satin-finish stick could be a good color match at a reasonable price. Plus, it’s packed with moisturizing ingredients like squalane, marula oil, and jojoba esters for comfortable wear.
If you want something super similar to Gomez’s tangerine shade, this Hermès hue is almost a dead-ringer. The carrot color looks stunning when layered against a deeper lip liner, and it offers a similar matte effect to the Hung Vanngo Beauty lippie. The formula is also confusingly hydrating despite its velvety finish.
But that’s not where the orangey lip picks end. Keep scrolling for more celeb-inspired products via lipsticks, balms, glosses, and more, with prices starting at just $8.
We'd be remiss to forget Dior's iconic lip oil in this delightfully orange hue.
Prefer a lip stain instead? This blood orange shade from Sephora Collective will leave your lips perfectly painted for up to 10 hours.
Perfect for summer-to-fall outfits.

Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
-
My Sister Is Heading to Paris for a Month—13 French Beauty Products I’m Telling Her to Shop ASAP
Trés chic, non?
-
Victorian Sketches, "Street Goth," and Dior—the Beauty References You Shouldn't Ignore in Wednesday Part 2
The show's MUA spills all the sinister style secrets.
-
NYFW Is in T-Minus 9 Days—9 Beauty Trends Editors Predict Will Dominate the Runways
We're calling it now.
-
I'm a Beauty Editor With a Modest Budget and Expensive Taste—11 Labor Day Deals I'm Taking Advantage of RN
Byredo! Medicube! Chloé!
-
The Gender-Affirming Power of Scent: Queer Stories of Fragrance and Identity
"Fragrance is part of my armor."
-
Taylor Swift's Engagement Nails Have Me Rethinking My Bridal Manicure
See all the details.
-
I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"
New season, new favorites.
-
Yep, This Hailey Bieber–Approved Lip Pencil Is Impossible to Dupe (I Tried)
It's the perfect nude.