
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I'm a Shopping Director—This Is My Random (But Excellent) List of What's Worth It From the Amazon Big Spring SaleThis hair tool! That matching set!
By Bobby Schuessler
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The Best Dressed People I Know in NYC and London Will Be Into These New Items From COS, Zara, and H&MThe vibe? Cool and chic.
By Bobby Schuessler
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Wait, I Just Found the 2026 Flat Shoe Trends Fashion People Care About at the New Nordstrom SaleIt sneakers! Cool flats!
By Bobby Schuessler
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I'm a Shopping Director, and So Here for the Big Nordstrom Spring Sale—These Are the Fashionable Items You Won't RegretThe Spring Savings Event is here!
By Bobby Schuessler
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If a Chic Parisian Woman Isn't Wearing Jeans or Skirts, It's This Pant Trend With Heels and FlatsSometimes denim needs a break.
By Bobby Schuessler
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I Direct Fashionable People to Nordstrom's Under-$100 Department (It's Great)—These Are the New Chic Items I LikeHello, elevated silhouettes.
By Bobby Schuessler
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If Elegant and Elevated Is the Wardrobe Goal, These Are the New Items at Shopbop You Need to SeeShopbop also has a pop-up in Charleston this week!
By Bobby Schuessler
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I'm a Shopping Director—These 31 Amazing Items Are Fashion, PeriodIt bags! Pretty basics!
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—These 7 Elevated Basics Will Make My Spring Outfits Even ChicerIncluding a trending denim style.
By Bobby Schuessler
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Jennifer Fisher's New Line Is an Ode to a True Fashion Person—You Better Believe It's ChicIntroducing KDH (in honor of Kate Davidson Hudson).
By Bobby Schuessler
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Let's Make Those Closets Even Chicer—30 New Shopbop Items That Read "Yes, I'm Stylish"From the flats of the moment to the coolest jeans.
By Bobby Schuessler
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Chic Europeans Know Better Spring Outfits Happen When You Ditch These 3 Items and Go for These 3 InsteadIt's all about the elevated look.
By Bobby Schuessler
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I'm a Luxury Personal Shopper in NYC—These Are the Bag Styles My Clients Are Asking AboutIncluding a celeb-favorite silhouette.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 9 Spring Trends I Care About MostIncluding the must-have shoe style.
By Bobby Schuessler
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I'm a Shopping Director—These Are the 39 Chic Spring Items That Get a Big Yes From MeFrom It bags to elevated basics.
By Bobby Schuessler