Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
The Latest
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30 The Row–Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
No sticker shock in sight.
By Allyson Payer
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If Cool Europeans Shopped at Nordstrom Right Now, These 32 Chic Picks Would Catch Their Attention
They're so fun, and many are on sale.
By Jennifer Camp Forbes
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NYC Fashion People Who "Get It" Are Secretly Layering This $20 Winter Staple Under *Everything*
Stay warm and look chic in under-20-degree weather.
By Nikki Chwatt
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If You Want to Look Like an NYC Fashion Editor, Then These 6 Chic Brands Are a Must
Trust us.
By Josephine Hadjiloucas
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Not Jeans, Not Sweaters: 7 Nonbasic Winter Items You Probably Don't Own But Should
Now's your chance.
By Eliza Huber
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The Outfit Formula I Rely On to Stay Warm and Look Chic All Winter
Wool coats and cashmere sweaters.
By Audry Hiaoui
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7 Ways to Style the Buzzy Winter Accessory Everyone I Know Is Wearing With Coats and Sweaters
If you're wearing one, I know you get it.
By Anna LaPlaca
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My Sister Just Asked What She Should Buy From the January Sales—I Suggested These 45 Elegant Finds
From Nordstrom, J.Crew, Aritzia, Net-a-Porter, and more.
By Judith Jones
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Celebrity
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Step Away From Your Black Jeans—Everyone With Good Taste Is Wearing This Elevated Alt With Heels Instead
The pants make any winter outfit look more interesting.
By Nikki Chwatt
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Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
Bella Hadid knows best.
By Allyson Payer
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People We Meet on Vacation's Emily Bader Thinks We Should Ask More of Rom-Coms
The actress speaks about embracing the louder parts of herself and the state of rom-coms.
By Jessica Baker
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If You Want to Get in on the Cigarette-Jeans Trend in 2026, *This* Is the Shoe Trend to Do It With
Spotted across NYC, L.A., and Rome.
By Eliza Huber
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*Not* Jeans or Leggings—First-Class Flyers Are Wearing White Sneakers With This Pant Trend to the Airport
A hack for looking elegant after a long-haul flight.
By Eliza Huber
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Fashion People in L.A. and Aspen Are Resurrecting This Dated Pant Trend That Looks Cooler Than Basic Jeans
It's surprisingly easy to wear.
By Nikki Chwatt
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It Took Until 2026, But We Finally Found a Chic, Non-Black Pant Color to Wear With Chestnut Uggs
Follow Jennifer Lawrence's lead.
By Nikki Chwatt
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If You Want to Look Elegant the Next Time You Wear Brown to Work Out, Pair It With This and This Color
Kendall Jenner's trick for looking expensive at the gym in 2026.
By Eliza Huber
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Not a Harness: The *Other* BDSM-Inspired Accessory Jacob Elordi Is Single-Handedly Making a Thing
I think I've found the next big red carpet accessories trend for men.
By Eliza Huber
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Our Top 5 Best-Dressed Celebs From the 2026 Critics' Choice Awards
See the stunning looks.
By Judith Jones
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Outfit Ideas
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7 Ways to Style the Buzzy Winter Accessory Everyone I Know Is Wearing With Coats and Sweaters
If you're wearing one, I know you get it.
By Anna LaPlaca
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5 Colors the Chicest French Women Are Wearing With Chocolate Brown
These ladies know best.
By Kelsey Stewart
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29 Chic Zara Finds I'm Buying to Make My Basic Jeans Look "Rich"
Dressing up denim? Easy.
By Bella Gerard
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The In and Out Denim Outfit Combos for 2026
Polished and put-together pairings.
By Michelle Scanga
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Pretentious Dressing Is Out: 4 Low-Effort Ideas for January
Easy.
By Iris Goldsztajn
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Spotted in L.A.: 8 "Winter" Outfits It Girls Are Wearing RN
Chic balmy weather–approved looks ahead.
By Kelsey Stewart
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Hold the Jeans and Leggings—Everyone With Good Taste Is Wearing Sneakers With These Pants Instead
Every fashion person is cosigning the unexpected combo.
By Kelsey Stewart
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The Sneaker Outfits All the Coolest Girls Will Be Wearing in 2026
Inspiration ahead.
By Michelle Scanga
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Not a Cape, Not a Scarf—the "Dated" Styling Piece Fashion People Are Wearing to Look Elegant
At least, all the chicest people in Paris and New York.
By Anna LaPlaca
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No Hate to Jeans, But It Girls Are Wearing This Winter Pant Trend That Looks Far Richer
Cue the Industry soundtrack.
By Jasmine Fox-Suliaman
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Shopping
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30 The Row–Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
No sticker shock in sight.
By Allyson Payer
-

If Cool Europeans Shopped at Nordstrom Right Now, These 32 Chic Picks Would Catch Their Attention
They're so fun, and many are on sale.
By Jennifer Camp Forbes
-

If You Want to Look Like an NYC Fashion Editor, Then These 6 Chic Brands Are a Must
Trust us.
By Josephine Hadjiloucas
-

Not Jeans, Not Sweaters: 7 Nonbasic Winter Items You Probably Don't Own But Should
Now's your chance.
By Eliza Huber
-

The Outfit Formula I Rely On to Stay Warm and Look Chic All Winter
Wool coats and cashmere sweaters.
By Audry Hiaoui
-

My Sister Just Asked What She Should Buy From the January Sales—I Suggested These 45 Elegant Finds
From Nordstrom, J.Crew, Aritzia, Net-a-Porter, and more.
By Judith Jones
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I Asked My Tallest Colleagues What Jeans They Love Best
Inseam intel from some of the savviest shoppers we know.
By Drew Elovitz
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It's Time for a 2026 Sneaker Update—12 Cool Pairs From Nordstrom That Will Impress Your Fashion Friend
A little sneaker refresh never hurt anybody.
By Chichi Offor
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Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026
Grab these under-$100 favorites here.
By Natalie Gray Herder
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I'm Using Cute Activewear Sets as My Motivation to Work Out More in 2026
Sponsor Content Created With Abercrombie & Fitch
Here's what's actually getting me to the gym.
By Sasha Mironer
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Trends
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NYC Fashion People Who "Get It" Are Secretly Layering This $20 Winter Staple Under *Everything*
Stay warm and look chic in under-20-degree weather.
By Nikki Chwatt
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Last Year, Vintage Pucci Was Everywhere—This Is the Print Trend Taking Over in 2026
I couldn't help but wonder what's next.
By Sierra Mayhew
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Every Major Shoe Trend That Will Take Over in Winter 2025
Here's what was big on the runways.
By Kristen Nichols
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Found: The It-Girl Trend You'll See Everywhere in 2026
Giddyap.
By Courtney Falsey
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Every Time I Get a Compliment These Days, I'm Wearing Zara—33 Finds That Scream Cool Girl
Refresh your wardrobe.
By Judith Jones
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If You Want to Look Cool in the Cold, Buy These 5 Under-$100 Trends to Wear With Your Coat
The secret to elevating every look.
By Kelsey Stewart
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The It Accessories Every Fashion Person Is Wearing In 2026
Accessorize Me!
By Courtney Falsey
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6 Low-Effort, High-Impact Winter Outfits to Try This January
Time to serve main character energy.
By Ruby Ford-Dunker
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I Want a Parisian-Chic Winter Wardrobe—30 J.Crew, Madewell, and Sézane Buys I'm Eyeing
Easy and oh so polished.
By Ruby Ford-Dunker
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The 5 Shoe Trends Everyone With Taste Will Be Wearing With Jeans in 2026
How to instantly elevate your denim look.
By Michelle Scanga
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More From Fashion
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It's Time for a 2026 Sneaker Update—12 Cool Pairs From Nordstrom That Will Impress Your Fashion Friend
A little sneaker refresh never hurt anybody.
By Chichi Offor
-

Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026
Grab these under-$100 favorites here.
By Natalie Gray Herder
-

Step Away From Your Black Jeans—Everyone With Good Taste Is Wearing This Elevated Alt With Heels Instead
The pants make any winter outfit look more interesting.
By Nikki Chwatt
-

I'm Using Cute Activewear Sets as My Motivation to Work Out More in 2026
Sponsor Content Created With Abercrombie & Fitch
Here's what's actually getting me to the gym.
By Sasha Mironer
-

Every Major Shoe Trend That Will Take Over in Winter 2025
Here's what was big on the runways.
By Kristen Nichols
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If Compliments Are What You're After, These 33 New Zara Arrivals Will Overdeliver
Step into 2026 with style and class.
By Nikki Chwatt
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Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
Bella Hadid knows best.
By Allyson Payer
-

People We Meet on Vacation's Emily Bader Thinks We Should Ask More of Rom-Coms
The actress speaks about embracing the louder parts of herself and the state of rom-coms.
By Jessica Baker
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