Mark My Words—These Are the 21 Luxury Buys That Will Define 2026

The new year has arrived, bringing with it an array of new-in pieces. We've handpicked the 21 most worthwhile luxury investments.

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Five women wear luxury buys 2026
(Image credit: @deborabrosa @sylviemus_ @thecarolinelin @annabelrosendahl @iliridakrasniqi )

The arrival of 2026 has brought with it a sense of renewal. As a fresh year spans ahead of us, many will have already laid out goals and intentions for the coming 12 months, and in the luxury space, a series of new-in buys are already stating their claim for It status. As fashion works ahead of time, we’ve already had a hint of the upcoming luxury trends for 2026, and with clear sightings of sculpted silhouettes, tactile finishes and accent accessories vying for attention right now, I’ve brought the best luxury buys of 2026 together in one harmonious edit.

For many, the beginning of a new year is a chance to pause and take stock. Personally, I take this chance to consider my wardrobe, how I can enhance my look for the coming year, and ensure that this is the chicest one yet. Capsule wardrobe classics are a priority, ensuring the foundations of these elegant looks are secured, and from there, the fun begins.

Annabel wears a beige trench coat, black top, grey tailored trousers and checked shirt

(Image credit: @annabelrosendahl)

With the new year comes a new mood in the luxury space. The past few years of quiet luxury took us back to the basics, and now the best designer brands are building upon those foundations, playing with sculptural forms, elevated textured and refined details. The celebration of craftspersonship is evident in the new releases. For 2026, heritage brands are calling upon iconic references and distinct motifs to remind us of their extensive history, like Saint Laurent’s revival of the Mombasa bag, nodding to a softening of form which breaks away from more structured shapes of recent years.

Alongside, texture remains at the fore as we move through the rest of the winter season. Brushed cashmere finishes and smooth suedes are set to bring a soft infusion to dressing now, and guide us seamlessly into the milder months. A small shift from the pared-back dressing of recent years sees a greater focus on silhouette. Draped forms and cautiously cut hem lengths are bringing added elevation to simple pieces, and in turn, further bolstering the expertise of luxury designs.

Below, I’ve hand-selected 21 new-in luxury buys that are set to define 2026, and remain smart investment buys for years to come.

Shop the 21 Best Luxury Buys of 2026

Florrie Alexander
Florrie Alexander
Shopping Editor

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.