
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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I Asked Beauty Editors to Share the "Almost Neutral" Nail Polishes They'll Never Give Up—Here's the Reveal
It doesn't get more elegant than this.
By Jamie Schneider
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If You've Ever Wanted to Smell Like a Miu Miu Icon, the Brand's Mischievous New Scent Has It Bottled
I smell a staple…
By Jamie Schneider
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Yep, Bubble Bunny Is Officially the Chicest OPI Combination of All Time
Two best-selling shades in one.
By Jamie Schneider
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The TikTok Crowd Calls This Device the "Dyson Airwrap for Your Face," so I Tried It
My honest review after 40 days.
By Jamie Schneider
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I've Never Been a Coconut-Fragrance Girl, But Byredo's New Alto Astral Has Become the Exception
Elevated is an understatement.
By Jamie Schneider
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My Holy-Grail Moisturizer for Dry Skin Is Surprisingly Found at the Drugstore
It always saves my skin.
By Sarah Yang
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IMO, Only the Chicest Individuals Will Embrace This Controversial Pedicure Trend
It's defining summer 2025.
By Jamie Schneider
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10 Perfumes to Try If Your Taste Screams "Baccarat Rouge!" But Your Budget Cries "No!"
I've got you.
By Erin Jahns
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This Celeb Hairstylist Created "the Rachel"—Now, He's Launching an Iconic Haircare Line
Exclusive details ahead.
By Jamie Schneider
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Rare Beauty's New Perfume Is All My Group Chat Can Talk About—Here Are My Honest Thoughts
"Is it worth it???"
By Jamie Schneider
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Yep, "Bubble Bunny" Is Officially the Chicest OPI Combination of All Time
It's not to be missed.
By Jamie Schneider
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Every Ridiculously Chic Person I Know Has a Thing for Party Perfumes—Here's Your Starter Pack
Rich, sultry, and refreshingly unexpected.
By Jamie Schneider
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Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product Recs
From a peachy-girl blush to an "instant glow" serum.
By Jamie Schneider
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These Are the Best Makeup Products of Summer 2025—Full Stop
Some are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
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From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider