
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-

Kelly Rutherford Is the Queen of Iconic Elevator Selfies—These Are the Beauty Products Tucked Away in Her Birkin
Plus, the staples Lily van der Woodsen would wear today.
By Jamie Schneider
-

Glowy Skin Is My Bread and Butter—This Brightening Serum Is Like an IV Drip for My Complexion
I made it my mission to find the best.
By Jamie Schneider
-

I'm a Beauty Editor Who Loves Clean, Minimal Glam—14 Chic Holiday Makeup Products I'm Eyeing for 2025
Festive yet understated.
By Jamie Schneider
-

“It’s Giving Ralph Lauren Christmas”: 14 Scents to Try If You Want to Smell Cozy, Rich, and Timeless
Crackling fireplace optional.
By Jamie Schneider
-

FYI, So Many Celeb MUAs and Editors Get Their Fave Lipsticks at the Drugstore—10 to Have on Your Radar
Nothing above $14.
By Jamie Schneider
-

I've Never Been Enchanted by Scalp Scrubs—Until This One Gave Me Shampoo-Commercial Hair
An enemies-to-lovers tale.
By Jamie Schneider
-

Finding the Perfect Red Lipstick Is an Extreme Sport—MUAs, Celebs, and Editors Recommend *These* 11
Truly timeless.
By Jamie Schneider
-

3 Chic Parisian Women Say These Are the Best French Makeup Brands, Period
Shopping recs straight from the source.
By Jamie Schneider
-
My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
By Jamie Schneider
-

I Tried a Fragrance Essence, and People Can't Stop Commenting on How "Clean and Crisp" I Smell
Allow me to explain.
By Jamie Schneider
-

This Fragrance Advent Calendar Is So Good I Couldn't Resist Opening Up All 24 Surprises
It's not too late to get yours.
By Jamie Schneider
-

It's a Fact: These Are the Most Timeless OPI Nail Colors Ever Made (You're Welcome)
They never get old.
By Erin Jahns
-

TBH, I’m Shocked These 15 Sephora Items Are Still on Sale After Cyber Monday
The sneakiest discounts around.
By Jamie Schneider
-

I'm a Beauty Editor With a Penchant for Glossy, "Liquid" Hair—18 Cyber Monday Deals I'm Personally Eyeing
Hurry—the discounts end tonight.
By Jamie Schneider
-

I'm a Beauty Editor—My Cyber Monday Spending Is Going Toward These 28 Normally High-Ticket Items
If it's not 25% or more off, it doesn't make the list.
By Jamie Schneider