
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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This Trending Hairstyle Screams "Chloé Girl"—So, of Course, I Asked a Hairstylist for Tips
You won't see me styling my locks any other way.
By Jamie Schneider
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Whoa, I Just Found Some Sneaky Nordstrom Beauty Deals Ahead of the Big Sale
Snag 'em while you still can.
By Jamie Schneider
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I'm a Beauty Editor Who Loves a Good Vacation Scent—10 On-Sale Fragrances I'm Eyeing at Sephora
They won't be available for long.
By Jamie Schneider
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From Toasted Caramel to Sand: 12 Dark-Blonde Hair Colors The Fashion Set Is Lining Up For
Screenshot fodder ahead.
By Jamie Schneider
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Not Butter Yellow, Not Sheer Pink: The Dreamiest Nail Color to Wear All Summer, Per Rihanna and Selena
The trendsetters have spoken.
By Jamie Schneider
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It's Official: "Pool Water" Nails Are Replacing Milky Manicures This Summer
The trend is flooding my FYP. Pun intended.
By Jamie Schneider
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I'm Officially Crowning These My Emotional Support Pimple Patches—8 I Reach For in a Panic
Derms love 'em too.
By Jamie Schneider
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Colorful French Tips Are Already the Coolest Nail Trend of 2025—Here Are 25 Ideas You'll Love
Look at these tips.
By Mica Ricketts
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This At-Home Facial is Loved By Hailey And Bella—And It's Basically Free
You have to see these before and afters.
By Jamie Schneider
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I'm a Beauty Editor, so Finishing Skincare Products Is My Highest Form of Praise—11 Running on Empty
Oh, these are good.
By Jamie Schneider
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If You Hate the Way Sunscreen Feels, Let Me Introduce You to This Trending Alternative
The only product I want to wear right now.
By Jamie Schneider
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I Gave Myself a Bella Hadid– and Hailey Bieber–Inspired Ice Bath Facial Every Day for 2 Weeks—the Results Say Everything
I'm texting these photos to my aesthetician.
By Jamie Schneider
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3 Chic Parisian Women Just Told Me Their Top French-Girl Makeup Tips
You're welcome.
By Jamie Schneider
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Exclusive: Sabrina Carpenter Wore This Soon-to-Be-Viral Prada Lip Balm in Her "Manchild" Music Video
Remember the sneaky reference?
By Jamie Schneider
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Not to Brag, But I've Mastered the Art of the 5-Minute Face—the Best Secrets I Learned From MUAs
Summer makeup 101.
By Jamie Schneider