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"I'm Always Down for a Change": Willow Smith Talks New Music, Concert Glam, and Her Celestial Beauty EraThe Dior ambassador sits down with Who What Wear in New York.
By Alyssa Brascia
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Here's Every Single Makeup Product Hailey Bieber Wore on "The French Show With the Good Lighting"Her internet-viral look has finally been declassified.
By Kaitlyn McLintock
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When Fur-Coat Season Arrives, It Girls Will Be Pairing Them With This Denim TrendWinter is around the corner. Plan accordingly.
By Nikki Chwatt
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Not a Bag—This Specific Fall Accessory Instantly Marks a Fashion Girl in 2026Get the look.
By Eliza Huber
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Dakota Johnson's '90s-Inspired Liquid Hair Was Achieved With This $29 Dry Gloss*Adds to cart.*
By Kaitlyn McLintock
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ICYMI, the Mother of Makeup Just Launched a Jewelry Line—Every Piece Is Cooler Than the LastConsider us charmed.
By Aniyah Morinia
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I'm a Shopping Director—These Are the Random (But Great) Finds Still on Sale at AmazonDon't miss out.
By Bobby Schuessler
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"I Feel Very Empowered at This Moment in My Life": Pamela Anderson on Vulnerability, Vivienne Westwood, and Wearing Makeup AgainThe icon shares her beauty MO.
By Jamie Chevron
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I Own a Fashion Brand in L.A.—This Is the 3-Piece Uniform That Always Makes Me Feel CoolWhat Set Active's Lindsey Carter wears.
By Bobby Schuessler
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We Care About Chic Clothing Over Here—These New Zara Items Are Lovely and Will Sell OutElevate that wardrobe.
By Bobby Schuessler
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Pretty Outfit Tip: Wear This Blazer Trend and Closet-Toe Heel Trend With a Skirt in This ColorYou'll want to recreate this 10/10 JLaw look.
By Allyson Payer
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It Girls in Paris Know That This Jeans-and-Heels Outfit Looks Great at Every AgeAdd a statement jacket to tie it all together.
By Nikki Chwatt
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Gisele! Tyra! Adriana! The Most Iconic Victoria's Secret Fashion Show Looks of the 2000sAngelic.
By Erin Fitzpatrick
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5 New Things Fashion People Are Talking About This WeekIf you didn't know, now you do.
By Erin Fitzpatrick
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Omega's Cinematic New Watches Are Hollywood History in the MakingGet the scoop.
By Erin Fitzpatrick
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Starting in 2027, Cool Girls Will Wear All-Black Outfits With This Specific Pop of ColorAs seen on Zoë Kravitz.
By Eliza Huber
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The Paris Fashion Week Way to Wear Jeans and a Tank Includes This Jacket Trend and This Shoe ColorAccording to Zendaya, of course.
By Eliza Huber
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How Internet Fashion Darling Steph Hui Gets Ready for the Miu Miu ShowThe social media star takes Who What Wear through her time at PFW.
By Anna LaPlaca
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Chanel's Version of a 2027 Cool Girl Is Here, and She's Wearing These Future It ItemsCommit Matthieu Blazy's S/S 27 collection to memory.
By Allyson Payer
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From Miami to Milan: Alix Earle on Her Aesthetic Evolution and the On-Sale Amazon Items Worth Adding to Your CartSee her five personal recommendations.
By Kaitlyn McLintock
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I'm a Shopping Director—Here Is Everything I Think Is Chic Right Now (You'll Love)The sweaters! The shoes!
By Bobby Schuessler
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In Paris: Morgan Stewart Wore These Wildly Chic Items With Jeans (and It's All I Can Think About)When she wears something, we all want to wear it.
By Bobby Schuessler
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Here You Go: A Tight Edit of the Most Stylish Items to Buy on October Amazon Prime DayLegit discounts.
By Bobby Schuessler
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In Miuccia Prada's Words, Miu Miu S/S 27 Is Bringing "Elegance to Sports"—Here's What That Looks LikeThis collection will change how people wear athleisure.
By Allyson Payer
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Everyone Wants to Dress Like Michael Rider's Celine WomanThe designer embraces "emotional dressing."
By Kristen Nichols
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Alaïa's Design Team Earns High Praise as the Creative-Director Search ContinuesBravo!
By Eliza Huber
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All the Happenings in the World of Fashion and Sports Right NowAll in one place.
By Eliza Huber
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Hold On—This Surprise Nordstrom Sale Is Legit, and These It Items Are Temporarily CheaperExtra 20% off clearance sale, people!
By Bobby Schuessler
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Sarah Burton Thinks Spring 2027 Will Be About Dressing for Every Version of YourselfSarah Burton deserves her flowers.
By Nikki Chwatt
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Hailey Bieber's "Night Out in Paris" Outfit Included These French-Girl Jeans and This Viral Fall Jacket TrendTake note.
By Allyson Payer