All the Happenings in the World of Fashion and Sports Right Now
All in one place.
In the modern world, sports aren't just about what happens on the court, field, or track. Much of the buzz around athletes actually takes place before their events—that is, when they arrive at their respective venues and showcase their latest fashion creations. In basketball, that's referred to as a tunnel 'fit; in Formula One, a paddock 'fit; and so on. What athletes wear when they're not in uniform matters, especially to fans who might never get to speak to their heroes. Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about. Yes, we care about box scores, the results of Free Practice 1 (even if it is at 3 a.m.), and RHOSLC-level rivalries, but today, sports fashion matters too. We're not ashamed to say so.
We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are wearing editor-favorite Coach bags and limited-edition Birkins, Formula One World Champions are co-chairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
Sunglass Hut Named the Official Sunglass Partner of the New York Liberty
On March 31, Sunglass Hut announced its first-ever sports partnership, teaming up with the New York Liberty to become the 2024 WNBA Championship-winning team's official sunglass partner, beginning with the 2026 season, which is set to kick off (thankfully) very soon. “Women’s sports are driving culture in powerful ways, and the New York Liberty are proud to be at the forefront of that momentum,” Keia Clarke, CEO of the Liberty, said in a press release. “Sunglass Hut choosing the Liberty for its first sports partnership speaks to the strength of our brand and the impact of our players and fans. This collaboration allows us to create experiences that connect sport, style, and community while continuing to elevate women’s basketball.”
Starting in June, select New York City stores will house Ellie’s Picks—sunglasses selected by the team's viral elephant mascot—alongside favorites from the team. They will also be available on SunglassHut.com.
Caitlin Clark Wears Prada for NBA on NBC Commentary
Ahead of the Oklahoma City Thunder/New York Knicks and the Denver Nuggets/Golden State Warriors double header, Indiana Fever point guard Caitlin Clark joined the "NBA on NBC" panel for her second appearance this season, this time, wearing a laid-back but polished navy-blue Prada suit. Specifically, the official Prada ambassador (as of the Italian brand's Milan Fashion Week show in February) donned a double-breasted kid mohair jacket with matching kid mohair trousers, Prada's signature blue label peeking out from her intentionally turned-up cuffs.
On Caitlin Clark: Prada Double-Breasted Kid Mohair Jacket ($4900) and Kid Mohair Pants ($2300)
Anya Taylor-Joy Wears Archival JPG to the Japanese Grand Prix
Anya Taylor-Joy and her husband, Malcolm McRae, popped over to Suzuka, Japan, to hang out with Scuderia Ferrari driver Lewis Hamilton throughout the Japanese Grand Prix weekend. Taylor-Joy is a regular in the paddock, and like Hamilton, always has a perfectly executed ensemble in her suitcase to debut on race day. This time around, the Furiosa: A Mad Max Saga actress pulled a motorsport-inspired piece from Jean Paul Gaultier's archive, wearing a multicolored corset top from the designer's spring 1991 collection. With it, she wore low-rise black trousers, red heeled sandals, and a pair of Jimmy Fairly tortoiseshell eyeglasses.
On Anya Taylor-Joy: Jean Paul Gaultier Spring 1991 top; Jimmy Fairly The Emmy Glasses ($148)
Lacoste Brings a Fashion POV to the Miami Open
This weekend, during the finals of the 2026 Miami Open, Lacoste invited chic tennis fans to watch the action unfold from the Club Lacoste suite at Hard Rock Stadium. As a longstanding sponsor of the Miami Open, the French brand also unveiled a co-branded collection, which they sold at an on-site boutique. There, model Chanel Iman, NBA player Serge Ibaka, beauty influencer Camila Coelho, and more explored the stylish offering before watching the biggest names in professional tennis compete for a W in the finals. In the end, Aryna Sabalenka beat Coco Gauff on Saturday, while Jannik Sinner eliminated Jiri Lehecka the following day.
Alysa Liu's Custom Louis Vuitton Run
Ever since the world fell in love with 20-year-old figure skater Alysa Liu during the 2026 Winter Olympics in Milan, embracing her fun-first, free-spirited attitude about her craft, nontraditional routines, and unique personal style, she's been booked and busy. Almost immediately after the Games wrapped, she headed to Paris, where she attended the Louis Vuitton show in full fashion form, donning the French brand, of course. Though she hasn't been announced as an official ambassador for the House just yet, we're predicting one in the near future, especially after she attended both the 2026 Vanity Fair Oscars Party and the 2026 iHeartRadio Music Awards wearing custom Louis Vuitton.
PUMA x Danielle Guizio Debuts a New Kind of Hiking Sneaker
On March 25, Danielle Guizio's spin on PUMA's Y2K-era Klim sneakers made its worldwide debut. The New York City–based designer dug into PUMA's archive, reimagining the climbing sneaker that first launched in 2003 in a fresh way that feels sporty and cool more than two decades later. Her version features a creamy, neutral base called "Alpine Snow" with brown and black accents that give the sneaker a unique texture and appearance. Each pair comes with two alternative lace options in brown and cream, allowing wearers to personalize their pairs to fit their own style preferences.
Shop the Guizio x Puma Klim Sneakers ($130).
Travis Kelce Is the New Global Brand Ambassador and Creative Collaborator for Tommy Hilfiger
Exactly one week after signing a three-year contract extension with the Kansas City Chiefs, the NFL team that he has won all three of his Super Bowl rings with, Travis Kelce announced another career achievement. According to a press release sent out on March 30, Kelce is now a Global Brand Ambassador and creative collaborator for Tommy Hilfiger, the American fashion brand he's been wearing since high school. The partnership will kick off in fall 2026 and continue into the spring 2027 campaign, the release explains. “I’ve long admired Tommy Hilfiger as an iconic American brand,” he said. “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style, and over the years have respected its ability to be classic and consistent while still evolving." Kelce called the partnership "a dream come true."
A'ja Wilson's Nike World Tour Continues—and the A'Two Releases
A'ja Wilson might not be playing in Unrivaled with most of her WNBA teammates, but she's kept plenty busy nonetheless. First things first, she dropped the second iteration of her signature Nike shoe, a pink-and-gold silhouette named the A'Two (her first was, drumroll please, the A'One). The shoe is a "performance upgrade engineered to advance A’ja’s flow, power, and command of the court," Nike shared in a press release. She's also launching a second signature apparel collection. But this isn't any launch. The A'Two was announced in Paris Fashion Week, kicking off the four-time WNBA MVP's first global tour with Nike Basketball. Her first stop was at Nikie House of Innovation, followed by a stop at Basketball4Baller, a French retailer, where "she sold the first pair of A’Two to players and fans that lined up around the block," the release stated. Finally, Wilson dressed in two different looks by the French brand and Nike partner Jacquemus to host a table at Le Grand Dîner du Louvre.
