All the Happenings in the World of Fashion and Sports Right Now
All in one place.
In the modern world, sports aren't just about what happens on the court, field, or track. Much of the buzz around athletes actually takes place before their events—that is, when they arrive at their respective venues and showcase their latest fashion creations. In basketball, that's referred to as a tunnel 'fit; in Formula One, a paddock 'fit; and so on. What athletes wear when they're not in uniform matters, especially to fans who might never get to speak to their heroes. Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about. Yes, we care about box scores, the results of Free Practice 1 (even if it is at 3 a.m.), and RHOSLC-level rivalries, but today, sports fashion matters too. We're not ashamed to say so.
We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are wearing editor-favorite Coach bags and limited-edition Birkins, Formula One world champions are cochairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
Current Sports x Fashion News
Naomi Osaka and Law Roach Already Won the US Open
Naomi Osaka's been winning in the dressing department all season, but the US Open is clearly her Super Bowl. She's only played one match, but already, she's debuted some of her most iconic looks of 2026. Part of that has to do with her recent team-up with image architect Law Roach, who she partnered up with to create a particularly impactful ensemble for the tournament's first round. The look was designed by New York–brand Who Decides War with Nike touches and drew inspiration from Philadelphia 76ers point guard Allen Iverson. In 20 years, French terry and tulle walk-out 'fit will still be referenced, going down in the history books.
Cadillac and Sporty & Rich Team Up Ahead of the US Open
On August 19, Cadillac announced an exciting and stylish new partnership with Sporty & Rich timed to the US Open: the Cadillac Racquet Club. The capsule collection that joined the announcement is small but mighty, with just eight limited-edition pieces inspired by the heritage of tennis and Americana style. "Cadillac represents sophistication and prestige, while Sporty & Rich brings the nostalgia of vintage athletic leisure," Emily Oberg, the founder and creative director of Sporty & Rich, said in a press release. "With Cadillac Racquet Club, we wanted to capture the enduring appeal of classic tennis and translate it into a collection that feels both timeless and contemporary."
Shop the collection now at SportyAndRich.com.
Gap x Malbon Is Back for Round Two
Gap has teamed up with Malbon, announcing a second collaborative collection that "bridges the worlds of golf and tennis" and "reimagines American sportswear," according to a press release. According to Mark Breitbard, president and CEO of Gap Brand, the successful first drop in 2025 showed his team the power of "bringing together great product, sport, and style." He continued in the release, "This collection takes that idea even further, extending the partnership into a broader lifestyle expression for our customers." In total, it includes 35 pieces for both men and women, fusing heritage-inspired silhouettes with contemporary styling to make the transition from the course to the court to everyday life seamless.
Shop the collection now at Gap.com.
Jordyn Woods and Karl-Anthony Towns Don Over 100 Carats of Tiffany & Co. Diamonds at Their Wedding
IMO, Taylor Swift and Travis Kelce's wedding didn't come close to the buzz surrounding Jordyn Woods and Karl-Anthony Towns's nuptials, which were just as sporty but had an even cooler guest list, including Nic Vansteenberghe and Olandria Carthen, Hailey and Justin Bieber, and Timothée Chalamet and Kylie Jenner. Plus, we know that the bride and groom donned 105+ carats of Tiffany & Co. jewels between their ceremony and reception. Think a 34-carat Bird on a Rock brooch (Towns) and 14-carat diamond earrings (Woods).
Lacoste Takes Over NYC's Most Iconic Hotel Throughout the US Open
Guess who's back? New York City's most famous hotel, the Plaza, has partnered with Lacoste to bring New Yorkers a taste of luxury throughout the US Open. As part of the return of the partnership, the Plaza will reintroduce Le Café Lacoste to its iconic Palm Court, where the hotel will serve afternoon tea through the lens of French café culture. The Fifth Avenue entrance to the hotel will likewise be transformed, and the historic Edwardian Room will house an exclusive Lacoste retail pop-up. All of this will only call the Plaza home until September 6, so don't wait until the US Open finals to plan a trip.
Carlos Sainz Answers Questions About His Brand, Fifty Five (Kind Of)
In July, Formula One driver Carlos Sainz posted a video to a new Instagram account, @fiftyfive. In it, he hinted at the launch of a new brand with the same name, but naturally, the information ended there. Since then, the account has posted a slew of Easter eggs for fans, including hints about the creative process of designing merchandise for both motorsport and cycling, one of Sainz's hobbies. But it wasn't until August, right before the F1 season restarted following the summer break, that he got back in front of the camera to answer our burning questions. "Yes, there is cycling. Yes, there is photography. Yes, there is clothing. Yes, there is merchandise. And yes, there are many other things," he said in the video. Carlos, we're still confused. Fortunately, the video also announced that the official Fifty Five launch will be arriving during Sainz's home grand prix in Madrid in September. Get your wallets ready.
Alex de Minaur Is Ralph Lauren's Newest Ambassador
Australian tennis player Alex de Minaur is officially the newest ambassador for Ralph Lauren, a brand deeply ingrained in the sport as the official outfitter of the US Open for the last two-plus decades. Jessica Schiffer, the founder of Hard Court, a Substack blog that reports on tennis culture, spoke with de Minaur about the new role. "It's very much in style with the clothes I normally wear," he told her of the partnership. "I like to always be more on the smart side of clothing whenever I go to dinner. Classic, elegant, never-go-out-of-fashion style." Despite Ralph Lauren's long-standing relationship with tennis, it's largely stayed out of the player-endorsement world, making this news significant beyond the obvious. Clearly, de Minaur made too much sense for the brand to stay away.
New Balance Releases Its US Open Colorway
Ahead of this year's US Open, New Balance announced the arrival of its dedicated colorway for the tournament, which all of its tennis ambassadors, apart from Coco Gauff, will wear to compete. (Gauff's custom look will be revealed when she hits the court for her first-round match, so you don't have to wait long.) The color pairing features a mix of Light Mars Yellow and Mint Water, creating a soft palette for players—like Tommy Paul, Jordan Thompson, and McCartney Kessler—who will be donning the brand's new FuelCell 996v7 tennis shoes. Soon, Gauff's signature footwear, the Coco CG2 and Coco Delray, will also be available in the color combination.
Goodbye, Dutch Grand Prix—Hello, TAG Heuer Dutch Grand Prix Formula 1 Solargraph
This year might mark the end of the Dutch Grand Prix (for now) after a short but sweet return to the Formula One calendar, but for 2500 lucky shoppers, the race will live on their wrists forever, thanks to TAG Heuer. Not only is TAG the official timekeeper of the sport, but it's also a sponsor and the official timekeeper of Oracle Red Bull Racing, a team whose number one driver just so happens to be from the Netherlands. Because of that, the brand simply had to celebrate the grand prix's final go with a special something: two custom Formula 1 Solargraphs in the same vibrant orange as the Orange Army, Max Verstappen's famous home crowd and fan base. The watches were inspired by the energy of Zandvoort, where the race is held, and both feature a gray dial accented by red hands. The first edition, paired with a rubber strap, is limited to 1500 pieces, and the second, featuring a steel three-row bracelet, will only be produced 1000 times.
I'll Meet You at Club de Tennis!
It's controversial, I know, but I am not a fan of the Honey Deuce, which is why I was thrilled to discover that Moët & Chandon signed on to be the official champagne of the US Open for the third year in a row. Champagne and tennis just go together, especially when you purchase it from Club de Tennis. In the new bar located in the Food Village, matchgoers will be served Moët & Chandon Impérial Brut, Nectar Impérial Rosé, and the Moët Mimosa in gold goblets. To add to the three-year anniversary celebration, the brand is introducing the Moët Serve, a made-to-order cocktail featuring Moët Ice Impérial and fresh lime that is served in a can designed to look like a tennis-ball canister. Now that is a cocktail worth waiting in line for.
