All the Happenings in the World of Fashion and Sports Right Now
All in one place.
In the modern world, sports aren't just about what happens on the court, field, or track. Much of the buzz around athletes actually takes place before their events—that is, when they arrive at their respective venues and showcase their latest fashion creations. In basketball, that's referred to as a tunnel 'fit; in Formula One, a paddock 'fit; and so on. What athletes wear when they're not in uniform matters, especially to fans who might never get to speak to their heroes. Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about. Yes, we care about box scores, the results of Free Practice 1 (even if it is at 3 a.m.), and RHOSLC-level rivalries, but today, sports fashion matters too. We're not ashamed to say so.
We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are wearing editor-favorite Coach bags and limited-edition Birkins, Formula One World Champions are cochairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
Current Sports x Fashion News
The North Face Partners With U.S. Ski & Snowboard
From Telluride lift lines to Jackson Hole lodges, The North Face has long been a fixture on American mountains and beyond. Now, the brand is putting pen to paper with a new eight-year partnership as the official performance apparel partner of U.S. Ski & Snowboard. Athletes will wear The North Face at the Olympic and Paralympic Winter Games in the French Alps in 2030 and Salt Lake City in 2034 in addition to World Cup events, training camps, and more.
The best part? Chloe Kim, Mikaela Shiffrin, Red Gerard, and the rest of the team aren't the only ones who will benefit from the deal. The North Face has just released hoodies and T-shirts to commemorate the partnership and will be dropping a wider selection this fall. Plus, select pieces from the official competition kits will also be shoppable later this year. In other words, expect all of your coolest friends to be kitted out in The North Face the second the snow starts falling again.
Aryna Sabalenka's Gucci Paparazzo Makes Its Courtside Debut
There's something extremely chic about people using handbags as gym bags, and Aryna Sabalenka just took the phenomenon to the next level. The current world number-one women's singles player entered the clay courts at the Foro Italico, home to the WTA Rome Open tennis tournament, with her Gucci Paparazzo top-handle flap bag casually worn on her shoulder, paired with a turquoise-colored tennis dress. The move marked the first time a player has entered the court during a tournament carrying a handbag of this nature, according to Gucci, but it certainly won't be the last. I'd be willing to bet that Sabalenka, a Gucci ambassador, just kicked off a huge trend among tennis athletes.
Shop Sabalenka's Gucci Paparazzo Large Top Handle Bag ($3650).
Chalamet! Messi! Bad Bunny! Rodman! Adidas Drops "Backyard Legends"
It's true—Adidas really did just break the internet. The sportswear brand debuted its Backyard Legends campaign this week, building momentum ahead of the 2026 World Cup alongside stars like Timothée Chalamet, Bad Bunny, Lionel Messi, Trinity Rodman, and more. It's a short film that centers around a group of "backyard legends" who can beat anyone, including soccer icons, David Beckham and Zinedine Zidane. Chalamet has other plans, though, and curates a modern superteam, including Rodman, as well as Lamine Yamal and Jude Bellingham, making a bet with Messi. Let's just say they were right to call it the "greatest football story ever told." I know I'm on the edge of my seat for part two.
WNBA Stars on the Met Gala Red Carpet
On the first Monday in May, the biggest names in entertainment took to the Metropolitan Museum of Art for the 2026 Met Gala, but it wasn't just musicians, actors, models, and content creators who attended. Athletes, too, ascended the carpeted steps at the Met, with the WNBA, in particular, having a significant presence. Three total WNBA players were present at the ball, including first-timers Paige Bueckers (who wore custom Coach) and A'ja Wilson (who wore Prabal Gurung), and three-time attendee Angel Reese (who wore custom Altuzarra). Other athletes in attendance included Dwyane Wade, Steph Curry, Venus Williams (a co-host for the evening), Lindsey Vonn, Alysa Liu, Naomi Osaka, Serena Williams, Eileen Gu, and more.
WHO: Paige Bueckers
WHAT: Met Gala 2026
WEAR: Custom Coach
Styled by: Jason Bolden
WHO: Angel Reese
WHAT: Met Gala 2026
WEAR: Custom Altuzarra
Styled by: Matthew and Regina Reisman
Sunglass Hut and Breanna Stewart Team Up
A few short weeks after Sunglass Hut announced its first-ever sports partnership, teaming up with the New York Liberty to become the 2024 WNBA Championship–winning team's official sunglass partner, the eyewear brand is back with another exciting announcement. They're now teaming up with one of the team's biggest stars—and one of the most recognizable names in all of women's basketball—Breanna Stewart, a four-time NCAA champion and three-time WNBA champion. The partnership will see Stewart create dedicated content for the brand throughout the 2026 season, which kicks off on May 8.
Lewis Hamilton Fashion Week Returns in Miami
We'll have to wait until Monday to see if seven-time F1 World Champion and last year's Met Gala cohost Lewis Hamilton will grace us with his presence on the steps of the Metropolitan Museum of Art at this year's ball, but that doesn't mean that we'll be starved for LH fashion moments in the meantime. Hamilton, who works with stylist Eric McNeal, arrived at the F1 paddock for Media Day ahead of the Miami Grand Prix, wearing Saint Laurent from head to toe. The look, which walked the runway in Paris last June at the spring/summer 2026 menswear show, features a highlighter-orange windbreaker with a matching shirt underneath, and a brown tie that coordinated with Hamilton's brown trousers. It might not have been the most practical look for the Miami heat, but that's never stopped Hamilton from debuting a 'fit before. Why now?
Sir Jackie Stewart and Nahmias Nod to F1's Heritage
There's arguably no one cooler in the world of F1 than three-time World Champion Sir Jackie Stewart, whose style is so uniquely his that it's immediately identifiable, drawing crowds of fans whenever he steps foot in the paddock. That's why the campaign Nahmias just dropped is so genius. The L.A.-based apparel brand, founded by Doni Nahmias in 2018, teamed up with F1 and Stewart on a capsule collection that launched just in time for the Miami Grand Prix, starring the 86-year-old legend of the sport. Nahmias, who frequently dresses Scuderia Ferrari driver Charles Leclerc, as well as WNBA star Caitlin Clark, said in a press release that his intention with the collection was to take "the world around racing—the energy, the uniforms, the way everything is built with intention and precision" and capture that feeling, reinterpreting it through his brand's distinct lens "to make something that feels real, elevated, and connected to modern fashion."
To celebrate the collection, the brand and F1 are hosting a pop-up at 151 NE 41st Street in the Miami Design District, open daily from 11 a.m. to 8 p.m. from April 30 through May 4. Fans can also shop the collection on nahmias.com.
Adidas and Miaou Bring '00s Soccer Style Back Ahead of the World Cup
Is that Posh and Becks? No, but it is the aughts-inspired campaign that Adidas Originals and Miaou dropped just in time for the World Cup, which kicks off in early June. The already-viral campaign stars soccer player Riccardo Calafiori and model Alyson Dubey recreating paparazzi photos from back in the day, and was shot by photographer Jack Day. Its launch marks the duo's second collaboration, with the first starring Gabbriette and Devon Lee Carlson. “With the early 2000s at its heart, the second collaborative collection between Adidas Originals and Miaou pays homage to the glamour and feminism of off-pitch style that turned footballers’ support into a cultural statement," the brand shared in a press release.
Shop the second Adidas Originals x Miaou collection ahead of the 2026 World Cup.
Lacoste Brings Back Its "Life is a Beautiful Sport" Campaign
With tennis season in full swing, Lacoste is bringing back its "Life Is a Beautiful Sport" campaign, a signature of the House. According to a press release, the concept centers on sport beyond performance, with the brand approaching it as "an attitude, a gesture, a way of playing and of living." For this new iteration, Lacoste tapped its house ambassadors, Novak Djokovic and Wang Yibo, creating a film titled A Run Through Paris that was directed by Fredrik Bond. The print campaign was shot in Paris by Angelo Pennetta.
