All the Happenings in the World of Fashion and Sports Right Now
All in one place.
In the modern world, sports aren't just about what happens on the court, field, or track. Much of the buzz around athletes actually takes place before their events—that is, when they arrive at their respective venues and showcase their latest fashion creations. In basketball, that's referred to as a tunnel 'fit; in Formula One, a paddock 'fit; and so on. What athletes wear when they're not in uniform matters, especially to fans who might never get to speak to their heroes. Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about. Yes, we care about box scores, the results of Free Practice 1 (even if it is at 3 a.m.), and RHOSLC-level rivalries, but today, sports fashion matters too. We're not ashamed to say so.
We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are wearing editor-favorite Coach bags and limited-edition Birkins, Formula One World Champions are cochairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
Current Sports x Fashion News
Spotted: Miu Miu x New Balance on Coco Gauff at Wimbledon
Wimbledon is officially underway, which means that the work every style-minded participant and their brand partners did to come up with creative ways to make the tournament's strict all-white dress code feel fresh is currently debuting. One such player is Coco Gauff, who kicked off the tournament on June 29, wearing a micro-mini tennis dress from Miu Miu's just-launched collection with New Balance. Two days later, when she arrived on the grass courts again, she had on a two-piece version of the look. The best part? Both looks (and more) are available to purchase right now on MiuMiu.com.
Introducing the Caitlin 1s
On June 17, Nike unveiled the Caitlin 1 Signature Collection, including Caitlin Clark's first signature shoes, the Caitlin 1s. Starting with the sneakers, the vibrant-blue shoes introduce an innovative construction designed to reduce drag and enhance on-court efficiency, according to Nike. Visually, they were also inspired by "the ripple of the three-point arc," the brand continued in a press release, referencing Clark's signature long three-pointers. As for the apparel included in the 18-piece collection, expect a mix of everyday athleisure and on-court gear, with Nike introducing Nike Standard Issue innovation to women for the first time.
Shop the Caitlin 1 Signature Collection—"shaped by Caitlin and built for the next generation"—on October 1 on Nike.com.
Naomi Osaka Fashion Week at Wimbledon
No one in the world of tennis—perhaps even in all of sport—is doing it like Naomi Osaka, who proved her sartorial dominance once again at Wimbledon, kicking off the tournament in a custom Hana Yagi design made of retired Japanese ceremonial garments. The look, which also included pieces by Nike and Mikimoto, was styled and concepted by Osaka's longtime creative director Marty Harper.
Cossa's World Cup Collection Sells Out
Cossa is one of many cool brands coming up with interesting ways to wear and personalize soccer jerseys during the 2026 World Cup. From beaded earrings in the shape of Argentina's iconic blue-and-white striped kit to cinched versions of France's 2020 Away jerseys, the brand's third collection made dressing for match day easy—that is, until 99% of the collection quickly sold out. There are a few pieces still available, so run, don't walk, to shop them at CossaNewYork.com.
The It Boot Color at the 2026 World Cup Is…
The biggest, widest-reaching trend of the 2026 World Cup so far might not be one most would expect. After all, it's about footwear—not any actual football play. Whether players are wearing Nike or Adidas, representing Norway or England, a vast majority are wearing one boot color and one boot color only: Hot pink. It's quickly become the It shoe color trend of the tournament. Whether the trend extends to the outside world in the coming weeks, however, is yet to be seen.
Being a Good Sport With Burberry
On May 26, ahead of the World Cup, Burberry dropped a star-studded campaign, titled A Good Sport, that was designed to capture the energy of match day at every level and celebrate football fandom in the lead-up to the sport's biggest event. For it, the British heritage brand tapped photographer Mario Sorrenti to shoot a range of characters, including Jason Sudeikis, Romeo Beckham, Jodie Turner-Smith, Rosie Huntington-Whiteley, Naomi Girma, and Eberechi Eze. Actor Stephen Graham led the pack, playing the role of a children's football coach in this charming and undeniably stylish campaign.
Olivier Rogers Turns Tyler Kolek Into One of the NBA Tunnel's Next Big Stars
If you don't know him—though, if you're a fan of fashion and sports, you should—Olivier Rogers is the stylist shaping style in the NBA, having first reshaped Tyrese Haliburton's look in recent years, and now, turning Tyler Kolek from the New York Knicks into one of the NBA tunnel's next big stars. The Row, Issey Miyake, and Chanel are but a few of the brands Rogers likes to dress his athlete clients in, offering players a different sartorial path than what's become the norm.
Read Who What Wear's interview with Rogers to learn more about his work with Kolek during the 2025-26 NBA season.
Kinn Studio Enters the Tennis Game
Summer, and therefore tennis season, is in full swing, and this year, Kinn Studio is bringing its It-girl jewelry items into the fold. Jennie Yoon's jewelry brand specializes in modern heirloom jewelry, mixing new with old in a way that perfectly matches the sport's heritage, as well as its growth and evolution in recent years, particularly when it comes to fashion and style. The partnership, which includes three drops timed to the French Open, Wimbledon, and the US Open, will see a mix of shoppable products drop, from jewelry to merchandise, like T-shirts, hats, knitwear, and socks. The jewelry featured in all three drops ranges in price from $960 to $8520, and heavily focuses on tennis silhouettes.
Shop the first drop now at KinnStudio.com.
Jordyn Woods's Bag Won the 2026 NBA Championship
After 53 long years, the New York Knicks brought the Larry O'Brien Championship Trophy back home. While it was the team's star guard, Jalen Brunson, who scored a dominant 45 points in Game 5 against the San Antonio Spurs, it was Jordyn Woods who really won it for Madison Square Garden's resident basketball team—or better yet, her bag. Woods, who is engaged to Knicks center Karl-Anthony Towns, went viral during the NBA Finals for carrying an ostrich-effect orange clutch from her brand Woods by Jordan. Whenever she had it in her possession at a game, the Knicks won, causing many superstitious New Yorkers to believe it was a good-luck charm. And given that the Knicks just did what they did, who are we to question its power?
Preorder her exact bag at WoodsByJordyn.com.
Kith! Messi! Adidas!
To celebrate 20 years since Lionel Messi entered the World Cup stage, the football icon and argued GOAT of the game teamed up with his longtime partner Adidas and Kith to put out a limited-edition capsule collection ahead of the 2026 tournament. The collection also marks Kith's 15th anniversary. Messi worked closely with designer Ronnie Fieg to curate the assortment, which includes off-pitch and on-pitch gear, including two 2006-inspired jerseys. From there, you'll find tailored suiting, graphic tees, soccer balls, Adidas sneakers, and more.
The collection is available for sale on Kith.com.
Nike x Kids of Immigrants Drops the Sneakers of the Summer
As part of its mega rollout ahead of the 2026 World Cup, Nike teamed up with Kids of Immigrants to develop an instant-hit collection of match-day pieces, including a highly anticipated Nike T90 x Kids of Immigrants mules, which combine soccer sneakers and slip-ons, creating easy, cool, and World Cup–ready shoes to wear all season long.
The Nike T90 x Kids of Immigrants Mule is available on the Snkrs app.
Cameron Brink's 2026 Tunnel 'Fits
Not only has Cameron Brink started off the 2026 WNBA season in dominant fashion on the court, but she's also leveled up her tunnel 'fits in a major way. The 6'4'' forward has been among the top of the style pack ever since her rookie season, but this year, a clear leveling up has transpired, with Brink hiring stylist and costume designer Shiona Turini to handle her looks. In her first game, she arrived in Portland in a matching Hermès set and followed it up with ensembles by Miu Miu, Alaïa, and Chloé. The season's only just begun, but already, the former Stanford champion is making a case for the best dressed player in the league in 2026.
The Manolos Every Sports Girl Needs
Calling all sports girls—this one's for you. If you haven't heard of Sororité Vintage, you're not paying enough attention. The online vintage boutique, which has sourced pieces for Kendall and Kylie Jenner, as well as Bella Hadid and Keke Palmer, doesn't just sell curated designer pieces from the past. They also sometimes rework them. Case in point: the Manolo Blahnik sandals with added sporty baubles that are currently going viral online, just in time for the hottest sports summer we've seen in years. The Knicks! The US Open! The Dodgers! If you're going to a sporting event in 2026 and want to look chic, these sellout Manolos are a no-brainer.
