All the Happenings in the World of Fashion and Sports Right Now
All in one place.
In the modern world, sports aren't just about what happens on the court, field, or track. Much of the buzz around athletes actually takes place before their events—that is, when they arrive at their respective venues and showcase their latest fashion creations. In basketball, that's referred to as a tunnel 'fit; in Formula One, a paddock 'fit; and so on. What athletes wear when they're not in uniform matters, especially to fans who might never get to speak to their heroes. Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about. Yes, we care about box scores, the results of Free Practice 1 (even if it is at 3 a.m.), and RHOSLC-level rivalries, but today, sports fashion matters too. We're not ashamed to say so.
We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are wearing editor-favorite Coach bags and limited-edition Birkins, Formula One World Champions are cochairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
Current Sports x Fashion News
Being a Good Sport With Burberry
On May 26, ahead of the World Cup, Burberry dropped a star-studded campaign, titled A Good Sport, that was designed to capture the energy of match day at every level and celebrate football fandom in the lead-up to the sport's biggest event. For it, the British heritage brand tapped photographer Mario Sorrenti to shoot a range of characters, including Jason Sudeikis, Romeo Beckham, Jodie Turner-Smith, Rosie Huntington-Whiteley, Naomi Girma, and Eberechi Eze. Actor Stephen Graham led the pack, playing the role of a children's football coach in this charming and undeniably stylish campaign.
Olivier Rogers Turns Tyler Kolek Into One of the NBA Tunnel's Next Big Stars
If you don't know him—though, if you're a fan of fashion and sports, you should—Olivier Rogers is the stylist shaping style in the NBA, having first reshaped Tyrese Haliburton's look in recent years, and now, turning Tyler Kolek from the New York Knicks into one of the NBA tunnel's next big stars. The Row, Issey Miyake, and Chanel are but a few of the brands Rogers likes to dress his athlete clients in, offering players a different sartorial path than what's become the norm.
Read Who What Wear's interview with Rogers to learn more about his work with Kolek during the 2025-26 NBA season.
Kinn Studio Enters the Tennis Game
Summer, and therefore tennis season, is in full swing, and this year, Kinn Studio is bringing its It-girl jewelry items into the fold. Jennie Yoon's jewelry brand specializes in modern heirloom jewelry, mixing new with old in a way that perfectly matches the sport's heritage, as well as its growth and evolution in recent years, particularly when it comes to fashion and style. The partnership, which includes three drops timed to the French Open, Wimbledon, and the US Open, will see a mix of shoppable products drop, from jewelry to merchandise, like T-shirts, hats, knitwear, and socks. The jewelry featured in all three drops ranges in price from $960 to $8520, and heavily focuses on tennis silhouettes.
Shop the first drop now at kinnstudio.com.
Jordyn Woods' Bag Won the 2026 NBA Championship
After 53 long years, the New York Knicks brought the Larry O'Brien Championship Trophy back home. And while it was the team's star guard, Jalen Brunson, who scored a dominant 45 points in Game 5 against the San Antonio Spurs, it was Jordyn Woods who really won it for Madison Square Garden's resident basketball team—or better yet, her bag. Woods, who is engaged to Knicks center Karl Anthony Towns, went viral during the NBA Finals for carrying an ostrich-effect orange clutch from her brand Woods by Jordan. Whenever she had it in her possession at a game, the Knicks won, causing many superstitious New Yorkers to believe it was a good-luck charm. And given that the Knicks just did what they did, who are we to question its power?
Pre-order her exact bag at woodsbyjordyn.com.
Kith! Messi! Adidas!
To celebrate 20 years since Lionel Messi entered the World Cup stage, the football icon and argued GOAT of the game teamed up with his longtime partner Adidas and Kith to put out a limited-edition capsule collection ahead of the 2026 tournament. The collection also marks Kith's 15th anniversary. Messi worked closely with designer Ronnie Fieg to curate the assortment, which includes off-pitch and on-pitch gear, including two 2006-inspired jerseys. From there, you'll find tailored suiting, graphic tees, soccer balls, Adidas sneakers, and more.
The collection is available for sale on kith.com.
Nike x Kids of Immigrants Drops the Sneaker of the Summer
As part of its mega rollout ahead of the 2026 World Cup, Nike teamed up with Kids of Immigrants to develop an instant-hit collection of match-day pieces, including a highly anticipated Nike T90 x Kids of Immigrants mule, which combines a soccer sneaker and a slip-on, creating an easy, cool, and World Cup–ready shoe to wear all season long.
The Nike T90 x Kids of Immigrants Mule is available on the Snkrs app.
Cameron Brink's 2026 Tunnel 'Fits
Not only has Cameron Brink started off the 2026 WNBA season in dominant fashion on the court, but she's also leveled up her tunnel 'fits in a major way. The 6'4'' forward has been among the top of the style pack ever since her rookie season, but this year, a clear leveling up has transpired, with Brink hiring stylist and costume designer Shiona Turini to handle her looks. In her first game, she arrived in Portland in a matching Hermès set and followed it up with ensembles by Miu Miu, Alaïa, and Chloé. The season's only just begun, but already, the former Stanford champion is making a case for the best dressed player in the league in 2026.
The Manolos Every Sports Girl Needs
Calling all sports girls—this one's for you. If you haven't heard of Sororité Vintage, you're not paying enough attention. The online vintage boutique, which has sourced pieces for Kendall and Kylie Jenner, as well as Bella Hadid and Keke Palmer, doesn't just sell curated designer pieces from the past. They also sometimes rework them. Case in point: the Manolo Blahnik sandals with added sporty baubles that are currently going viral online, just in time for the hottest sports summer we've seen in years. The Knicks! The US Open! The Dodgers! If you're going to a sporting event in 2026 and want to look chic, these sellout Manolos are a no-brainer.
TAG Heuer Debuts Limited-Edition Formula 1 Solargraph for the Indy 500
The greatest spectacle in racing just got better thanks to a new, very limited-edition watch by the Swiss watchmaker the Indianapolis 500 has been partnered with for over two decades. Designed to celebrate TAG Heuer's freshly renewed collaboration with the NTT IndyCar Series and the famed Indy 500, a 110-year-old, 500-mile race held every year at the Indianapolis Motor Speedway, the watch, a 38mm stainless steel style, is an instant collectible. In fact, only 1110 pieces were made, in honor of the race's 110th iteration.
SGA's Playoff 'Fits
It's playoff time in the NBA, and of course, Oklahoma City Thunder guard Shai Gilgeous-Alexander had a slate of looks ready for the occasion. Unfortunately, the run of stylish ensembles will come to an end now that the Thunder were eliminated in the Western Conference Finals by Wemby and the San Antonio Spurs. Even so, the series saw SGA debut coordinated snakeskin accessories, leather pants, a giant Birkin, and more. He's always been one to dress for the occasion, and what occasion is bigger or worthier of a great ensemble than the NBA playoffs?
The North Face Partners With U.S. Ski & Snowboard
From Telluride lift lines to Jackson Hole lodges, The North Face has long been a fixture on American mountains and beyond. Now, the brand is putting pen to paper with a new eight-year partnership as the official performance apparel partner of U.S. Ski & Snowboard. Athletes will wear The North Face at the Olympic and Paralympic Winter Games in the French Alps in 2030 and Salt Lake City in 2034 in addition to World Cup events, training camps, and more.
The best part? Chloe Kim, Mikaela Shiffrin, Red Gerard, and the rest of the team aren't the only ones who will benefit from the deal. The North Face has just released hoodies and T-shirts to commemorate the partnership and will be dropping a wider selection this fall. Plus, select pieces from the official competition kits will also be shoppable later this year. In other words, expect all of your coolest friends to be kitted out in The North Face the second the snow starts falling again.
