The Real Ramifications of Changing the Fashion Calendar

Jessica Schiffer
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Getty Images

The fashion calendar has been under siege for a while now, as industry players question the practicality of showing new collections months before they’re available or seasonally relevant. Most people are in agreement that implementing a “buy now” model (where runway looks are available immediately after they’re shown) would benefit customers and the business as a whole, and Burberry’s adoption of that model earlier this year seemed to confirm that.

But as with most things, it’s not that simple, and an article on Business of Fashion highlights the many consequences (both positive and negative) that the new system could set off. Given that it’s written by Pascal Morand, executive president of the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode, we were inclined to take notes, and we’ve rounded up the most important pros and cons of the “buy now” model for you below.

Scroll down to find out how the “buy now” model might affect the fashion industry…

Opening Image: John Phillips/Getty Images

This post has been updated by Michelle Scanga.

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