8 Color Trends We're About to See Everywhere This Winter


(Image credit: Zimmerman; Marc Jacobs; Brandon Maxwell)

As the weather starts to reach winter temperatures, it's an ongoing battle to refrain from donning all black 24/7. (I'm mourning the warmer days, okay?) But being a fashion editor, I'm willing to push past that and am already preparing myself to bring out all the colors that I saw on the F/W 20 runways to my outfit rotation this season, and luckily for you, I'll be sharing my research. Today, we’re taking a deep dive into the trending colors that will be everywhere this winter. 

The runways of this year's first fashion month have spoken, and there are a plethora of colors to add onto your radar right now. Whether you lean towards neutrals or like to pack a punch with the colors with your outfits, there's a palette here for you. Designers brought out everything from chocolate brown to vibrant purples, and every shade of green in between. Read ahead if you're willing to stay ahead of the trend curve.


(Image credit: Zimmerman; Tom Ford; Christopher John Rogers)

This eye-catching shade made its way on the runways of Tom Ford to Christopher John Rogers. Straying away from the lilac and lavender tones of the summer, be ready to stand out with this color in your wardrobe.


(Image credit: Sandy Liang; Fendi; Bottega Veneta)

Brown may have its history of being an "ugly" color, but 2020 has pushed the shade up in its hierarchy as the well-loved neutral of the season.

Sunshine Yellow


(Image credit: Claudia Li; Sies Marjan; Fendi)

The forecast will always be bright when you're wearing this happy hue. Whether you make it the main focus of your look or jazz up an outfit with yellow accessories, it'll be a favorite pick for many.


(Image credit: Rodarte; Valentino)

Coming in hot is this fiery shade of red that is a vibrant switch from the deep wines we've been seeing this past fall. 


(Image credit: Max Mara; Isabel Marant; Sally LaPointe)

Despite the brighter hues in this mix, you can never go wrong with a touch of neutrals in your outfit rotation. Whether you're pairing it with chocolate brown or a pop of color, this "boring" color is here to stay. 


(Image credit: Valentino; Brandon Maxwell; Erdem)

Every season a new shade of green has been making its way onto the scene, but this time, the limit simply does not exist. From sage to olive and neons, there isn't a type of green that won't work in your favor. 


(Image credit: Marin Serre; Jacquemus; Area)

Pink was not only a popular shade in the F/W 20 collections, but it also popped up fairly often in the S/S 21 collections, so you know it's staying for a while. There's a shade for everyone amongst designers' showings, whether you lean toward a Y2K-inspired pop or a more pastel hue. 


(Image credit: Rodarte, Staud, Marc Jacobs)

Seen within the collections of Marc Jacobs all the way to Staud, this calming hue gives just the right amount of serenity you need.

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.