The 3 Instagram Filters Celebrities Love for Selfies

When you have well over a million followers—we're looking at you, Alexa Chung and Lily Aldridge—you're probably going to put a little extra effort into choosing your filters for selfies (no pressure). Sure, many among us use photo-editing apps like Vsco, Snapseed, and Facetune (no judgment from us!), but sometimes all you need is a good old-fashioned Instagram filter, and many celebs agree.

Wanting to know the secret picture-snapping formula to jaw-dropping selfies, we did a little detective work and started to notice a pattern among the most striking photos: The same filters appear over and over. While lighting, makeup, and wardrobe certainly play a factor, these "special effects" ensure that your selfies show you at your best. Get ready to induce a little Insta envy of your own if you choose to follow the lead of these It girls.

Read on to find out which ultra-flattering Instagram filters celebrities love.


It's hard to replicate the flattering, sun-kissed glow that Valencia gives to a photo, especially on an already-sunny day. 

WHO: Rosie Huntington-Whiteley

WHO: Jessica Alba

WHO: Poppy Delevingne


To sum Mayfair up, it's like you but better! It enhances color with a soft pink cast and focuses light at the center of the photo. In fact, studies show that Mayfair-enhanced photos get the most likes.

WHO: Taylor Swift

WHO: Ashley Madekwe

WHO: Lily Aldridge


The washed-out effect of the under-the-radar Walden filter gets an A+ for blurring imperfections. It's perfect for sunny-day selfies.

Update: The Walden filter has been discontinued, but try Hudson for a similar effect.

WHO: Alexa Chung

WHO: Jamie Chung

WHO: Jaime King

This post was originally published in 2015 and has been updated.

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