Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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I'm 32, and This Best-Selling K-Beauty Brand Is the Backbone of My Skincare Routine—Here's Why
Because yes, I'm starting to notice signs of aging.
By Erin Jahns
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This British Skincare Brand Has Been Iconic for 40 Years—6 Transformative Products I Think Everyone Should Own
Including the new cleansing oil that changed my mind about cleansing oils.
By Erin Jahns
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Curating My Friends' Beauty Routines Is My Favorite Pastime—18 Staples I Always Include
I won't gatekeep!
By Erin Jahns
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I'm a Beauty Director—30 Products on My (Somewhat-Unhinged) Summer Wish List
Meet my 10/10 staples.
By Erin Jahns
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The Best Summer Perfume to Try Based on the Cult Classic You Love the Most
Screenshot this.
By Erin Jahns
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Here It Is: Every Single Hair and Makeup Secret From Our June Cover With Molly Gordon
Straight from the actress's glam team.
By Erin Jahns
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WWW Reviewed: We Tested the 10 Best Lip Plumpers so You Don't Have To
We test, you trust.
By Erin Jahns
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I've Self-Tanned Since Middle School, and I Swear By These 7 Drugstore Formulas
I consider myself a connoisseur, TBH.
By Erin Jahns
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The Best Makeup of 2025
By Erin Jahns
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Florence Pugh's May Cover Still Lives Rent-Free in My Head—Here's Every Hair and Makeup Detail I'm Daydreaming About
Straight from her hairstylist and makeup artist.
By Erin Jahns
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15 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
By Erin Jahns
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10 Affordable Drugstore Hair Sprays Celebrity Stylists Actually Use and Love
You heard it here first.
By Erin Jahns
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I Usually Cringe at Powder Foundations, But These Soft-Blurring Formulas Left Me Speechless
Airbrushed skin coming right up.
By Alyssa Brascia
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Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best
Pick your poison.
By Erin Jahns
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I Wore a Different Fragrance Every Day for a Month—These 18 Vanilla Perfumes Proved Elite
Each earned me compliments.
By Erin Jahns