Articles by Erin Jahns | Who What Wear

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.

Erin Jahns

I'm 32, and This Best-Selling K-Beauty Brand Is the Backbone of My Skincare Routine—Here's Why

This British Skincare Brand Has Been Iconic for 40 Years—6 Transformative Products I Think Everyone Should Own

Curating My Friends' Beauty Routines Is My Favorite Pastime—18 Staples I Always Include

I'm a Beauty Director—30 Products on My (Somewhat-Unhinged) Summer Wish List

The Best Summer Perfume to Try Based on the Cult Classic You Love the Most

Here It Is: Every Single Hair and Makeup Secret From Our June Cover With Molly Gordon

WWW Reviewed: We Tested the 10 Best Lip Plumpers so You Don't Have To

I've Self-Tanned Since Middle School, and I Swear By These 7 Drugstore Formulas

The Best Makeup of 2025

Florence Pugh's May Cover Still Lives Rent-Free in My Head—Here's Every Hair and Makeup Detail I'm Daydreaming About

15 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes

10 Affordable Drugstore Hair Sprays Celebrity Stylists Actually Use and Love

I Usually Cringe at Powder Foundations, But These Soft-Blurring Formulas Left Me Speechless

Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best

I Wore a Different Fragrance Every Day for a Month—These 18 Vanilla Perfumes Proved Elite