
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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It's a Fact: These Are the Most Timeless OPI Nail Colors Ever Made (You're Welcome)
They never get old.
By Erin Jahns
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77 Tubes Later, We're Declaring These 9 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
By Erin Jahns
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I Have an Eye for the Best Luxury Beauty Products—Here's What's at the Top of My List
From fragrance to makeup.
By Erin Jahns
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Every Beauty Detail Behind Demi Lovato's Ethereal November Cover Shoot
Straight from her hairstylist and makeup artist.
By Erin Jahns
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We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They Love
The best nonprescription formulas are ahead.
By Erin Jahns
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The Who What Wear 100 Beauty Awards: 2026 Submission Guidelines
Everything you need to know.
By Erin Jahns
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According to Editors and Derms, These $20-and-Under Face Masks Might Rival a $200 Facial
Glowing skin ahead.
By Alyssa Brascia
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Essie Revealed Its 20 Best-Selling Nail Colors of All Time—#1 Is Chic, Elegant, and Iconic
Any guesses?
By Erin Jahns
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Stubborn Acne, Begone! These 12 Spot Treatments Actually Work, Per Editors and Derms
Creams, gels, and patches we swear by.
By Maya Thomas
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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Editors and Stylists Agree: This Might Be the Best Haircare Brand of All Time
And these are the most in-demand products.
By Grace Lindsay
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Makeup Artists Say This Product Tricks Your Skin Into Looking Years Younger
Any guesses?
By Erin Jahns
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12 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight
These formulas won't fall flat.
By Erin Jahns
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I'm a Beauty Director Who Had *Extremely* Damaged Hair—16 Products That Work Miracles
Magic, bottled.
By Erin Jahns
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It's a Fact: These Best-Selling Nail Colors Look Better on Your Toes
Here are the exact polishes to use.
By Erin Jahns