
Alyssa Brascia
Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
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Derms, Ophthalmologists, and Editors Agree—These Eyeliners Never Feather or Tug on Mature Skin
Each one makes storied eyes shine.
By Alyssa Brascia
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I'm a Beauty Editor With a Fashion Degree—How I'm Translating the Fisherman Trend Into My Makeup Routine
These looks are compliment bait.
By Alyssa Brascia
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I've Been Traveling Nonstop—My Friends Can't Stop "Borrowing" These 9 Beauty Essentials I Pack
Officially influenced.
By Alyssa Brascia
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These Are the Only Hair Sprays Worth Buying, According to Editors and Hairstylists
They really get the job done.
By Sarah Yang
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Elegant and Expensive Looking: 25 Almond-Shaped Nail Designs We're Wearing This Month
BRB, booking a nail appointment.
By Kaitlyn McLintock
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Run, Don't Walk—Hailey Bieber's "Forever Glazed" Skin Just Became Even Easier to Copy
Move over, Glazing Milk.
By Alyssa Brascia
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Calling It—Addison Rae's Pop Princess Blush Will Be Everywhere After Her New Music Video
Sabrina Carpenter and Sydney Sweeney are fans too.
By Alyssa Brascia
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Didn't You Hear? These Groovy '70s Hairstyles Are Having a 2025 Revival
They'll simply never age.
By Shannon Lawlor
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Beyoncé's Hairstylist Just Broke Down Every Product and Detail Behind Her Southern Belle Blowout
Plus, the hidden message you probably missed.
By Alyssa Brascia
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Sephora's Beauty Director Just Gave Me the Best Hacks for Y2K Model Makeup (Plus What Not to Do)
The last tip was the most life-changing yet.
By Alyssa Brascia
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Yes, You Can Actually Do Your Own Wedding Makeup—Every Single Step From a Newlywed Celebrity MUA
It's surprisingly simple.
By Alyssa Brascia
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The Best Bodycare Products of 2025
By Alyssa Brascia
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The Best Fragrances of 2025
By Alyssa Brascia
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Remember Jelly Shoes? This Juicy Manicure Is the '90s-Inspired Nail Equivalent
Ooey-gooey and oh so fabulous.
By Alyssa Brascia
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Lisa's and Jisoo's Manicurists Just Told Me These 9 K-Pop-Coded Nail Trends Will Define 2025
Invisible art, omakase nails, and more that are years ahead of the trend cycle.
By Alyssa Brascia