The Secret Ways Your Clothing Choices Affect Your Life

Jessica Schiffer

You know how some outfits can make us feel amazing and powerful, while others render us insecure and uncertain? Well, it turns out that there’s some real logic behind this phenomenon.

Although we’ve long been aware that clothing can affect how others perceive us and how we perceive them, new research into “enclothed cognition” points to the specific ways our clothing can alter our mood and self-perception. Anyone who’s had an outfit ruin their day can appreciate just how major this is. Coined by Dr. Adam D. Galinsky, a professor at the Kellogg School of Management at Northwestern university, enclothed cognition refers to the effects of clothing of cognitive processes—or what clothing items make us happy, sad, energetic, lazy, etc., and why?

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