The Best Affordable Alt for The Row's Soft Loafers Has a Pop-Up Store in SoHo Right Now

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Neelam Gill wears The Row's Soft Loafers.
(Image credit: @neelam.ahooja)
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If there's one pair of loafers I've been noticing everywhere lately, it's The Row's Soft Loafers, which are currently sold out. They've been worn by everyone from celebrities to some of the best dressed editors I know (like Market Director Bobby Schuessler), and it's easy to see why people love them. That said, they're definitely an investment at $1250.

I decided to look for an alternative for less, which is when Tony Bianco came to mind. The Australian label has already been on my wish list since I discovered its perfect Pluto kitten heels in Black Como last spring, and it just so happens to make similar loafers for under $200 that are minimalist and made from soft black leather.

While browsing the Melbourne-based brand's site, I also found out it's made its New York City debut with a pop-up at 252 Lafayette Street in SoHo. Open since March 6 for a limited four-month residency, the space has the latest collections and best sellers available in person.

Keep scrolling to shop the $190 Tony Bianco loafers along with more of the brand's chic styles.

Tony Bianco's NYC pop-up.

(Image credit: Tony Bianco/Phillip Reed)

Bobby Schuessler's The Row Soft Loafers.

Bobby's pair of Soft Loafers from The Row

(Image credit: @bobbyschuessler)

Shop Tony Bianco's Gatsby Loafers

Shop More Chic Tony Bianco Shoes

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.