Fact: These Timeless Flat Shoes Are the Smartest Investment I've Ever Made


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Gucci loafers have become a luxury capsule wardrobe staple loved by fashion people, influencers and celebrities alike. In fact, we can pinpoint the moment their status as a modern classic began to skyrocket to September 2014, during which time they became the unofficial uniform of fashion month. They've been the most coveted designer accessory ever since. However, what you might not have realised is that the Gucci loafer is actually 70 years old this year, and has been a mainstay in the wardrobes of those in the know since its inception.

After World War I, the man who would go on to create one of the world’s foremost luxury brands, Guccio Gucci, was working at The Savoy in London. During his time at the establishment, it soon became apparent to him how important equestrianism was to those in the English aristocracy—the racing, the polo, how their lives seemed to revolve around it. When he launched his own namesake leather goods business, he already knew the lucrative potential designing pieces with equestrianism in mind could hold.


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French actress and style icon Brigitte Bardot wears her Gucci loafers with knee-high socks, cropped white jeans and a thin-knit jumper circa 1965.

Fast-forward to 1953 when his son, Aldo, launched the Gucci loafer—a simple leather shoe embellished with a metal horse bit. It wasn’t long before the shoe was granted the jet-set seal of approval. In the '60s and '70s, it became a go-to shoe for style icons Brigitte Bardot and Jane Birkin. If you’re an avid Who What Wear UK reader, you’ll know fashion circles don’t come more esteemed than that.


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French star and muse Jane Birkin wears her Gucci loafers with white flares and a lace crop top while attending Cannes Film Festival with her partner Serge Gainsbourg in 1970.


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A young Jodie Foster wears her Gucci loafers with turn-up jeans, a printed tee and a baker boy cap in 1976.

Today, Gucci loafers have proven their timelessness, surviving not only years, but also moments in and out of the fashion 'spotlight'. The classic, comfortable accessory is nothing if not a smart investment that can elevate any wardrobe—whether you're a minimalist or maximalist. The most iconic styles have to be the original 1953 horsebit, which has barely changed since its inaugural design, and the more modern reimagining (but no less classic) Jordaan that has an altogether more streamlined look. I picked a black pair of these for my first designer investment purchase over five years ago and I still wear them on repeat to this day.

These days there are so many iterations of Gucci loafers to suit your own personal style—from velvet and raffia textures to bright colours, oversized logo prints and backless silhouettes. The brand reinvents its hero piece every season, adding new print options or a chunkier sole, keeping the loafers relevant and always effortlessly cool. It just goes to show that some things will never go out of style.

Keep scrolling to see our gallery of Gucci loafer outfit inspiration. Then, shop our edit of the best pairs to invest in now.

See More Gucci Loafer Outfits:


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This show-goer spells it out with these new logo loafers.


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Jennifer Aniston is often seen sporting Gucci loafers in classic black hues as she runs errands in New York and L.A.


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Sienna Miller knows that well-chosen accessories can elevate any outfit, which is likely why she opted for a pair of Gucci loafers in bright red.


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Gucci loafers are a street style staple.


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There are even heeled versions for those who prefer a bit of height.


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A modern iteration which incorporates the brand's interlocking G logo motif.


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The chunkier lug-sole style have been particularly popular over the last couple of years.


This story was originally published at an earlier date and has since been updated.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.