Luxury
Discover timeless and investment pieces loved by our Editors, and soon to be loved by you.
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I Mostly Shop Secondhand—Here Are the Best Pieces From Etsy, Vestiaire, and eBay
Forever buys await you.
By Isabel Mundigo-Moore
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6 Hyped-Up Items I'm Actually Buying Vintage
I almost didn't tell you.
By Isabel Mundigo-Moore
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Laura Whitmore's Style Is Worth Stealing—Even If You Don't Watch Love Island
Prints and colours aplenty.
By Zoe Anastasiou
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Every Over-40 Fashion Influencer I Follow Sticks to These Styling Rules
Age is just a number.
By Joy Montgomery
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See How Three Style Influencers Live Love Summer With LOFT
By Tiffany Tse
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40 Gifts I Would Love to Give (or Receive) This Christmas
From cosy cardigans to a £2,800 ring.
By Emma Spedding
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19 Conscious Gifts You Can Feel Good About Giving This Christmas
It really is the thought that counts.
By Zoe Anastasiou
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This New Yorkers' Weekend Outfits Are Just as Glamorous as Her City Looks
Like say a party dress at 9 a.m.
By Michaela Bushkin
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Men Can Be Hard to Buy for, But Here Are 27 Gifts I Think They'll Actually Like
Christmas made easy.
By Maxine Eggenberger
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27 Money's-No-Object Gifts You'll Find on Our Dream Christmas List
It's so outlandish, we love it.
By Maxine Eggenberger
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These 19 Personalised Gifts Are Chic and Meaningful in Equal Measure
Santa's in for a schooling.
By Maxine Eggenberger
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21 Secret Santa Gifts You'd Actually Want to Receive
Add these to your wish list now.
By Zoe Anastasiou
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23 Totally New British Brands I've Discovered on Instagram
Shopping local never looked so good.
By Isabel Mundigo-Moore
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I Tried 35 Autumn 2019 It Items—These 6 Are Worth the Money
Including the £13 top that's already selling out.
By Kristen Nichols
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6 Perfect Influencer Outfits That Involve Sequins, Sequins and More Sequins
Not just for party season…
By Maxine Eggenberger
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The Only Beauty Buys Worth Making on Amazon Prime Day
So many cult faves.
By Joy Montgomery
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19 "Stealthy" Pieces That Will Always Be in Fashion
If you know, you know.
By Emma Spedding
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Emma Louise Connolly Practically Forced Me to Buy These 9 Pieces
Not that I'm complaining, mind.
By Maxine Eggenberger
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5 Influencers and Their Favourite "Old" Items That Still Look Brand-New
Take note for your spring cleaning.
By Joy Montgomery
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I've Worked in Fashion for 11 Years—These Are the Brands I Always Wear
I'd feel lost without them.
By Hannah Almassi
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I Placed a Big Amazon Fashion Order, and These Are the 5 Things Worth Buying
Including the Instagram-famous coat.
By Emma Spedding
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These 9 Influencer-Approved Buys Are the Answers to Your Christmas Sales Fatigue
Including plenty of cult faves.
By Joy Montgomery
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Spanx Arm Tights: Weird or Worth It? We Investigate
Don't mind us…
By Hannah Almassi
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7 Influencers on Where They Buy Their Favourite Roll-Necks
Nothing better than a quality polo.
By Bonnie Langedijk
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15 Investment Pieces Fashion Girls Are Buying This Winter
Buy now, wear forever.
By Kristen Nichols
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If (Like Us) You're Always on Etsy, Bookmark These 15 Great Items
Christmas presents sorted.
By Olivia Lidbury
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The Best Etsy Shops to Find Unique Fashion Pieces
Just a click away.
By Dacy Knight
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The Best Cost-Per-Wear Pieces Who What Wear Editors Have Ever Bought
Here's how you can justify an over-£200 top.
By Elinor Block
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I'm Into Every Single One of These 70-Year-Old Trends
They're oldies but goodies.
By Gina Marinelli
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I Believe One of the Coolest Things You Can Do Is Wear Old Clothes
I did it during Fashion Week—here's what happened.
By Hannah Almassi