Milan Has Spoken—This Handbag Trend Is Going to Dominate Our Spring Wardrobes

As a fashion editor, a big part of my job is to remain on top of new-season trends. As such, I monitor the twice-yearly fashion months like a hawk. Whilst stylish guests in Milan, Paris, New York and London flock to witness the new trends ahead of the rest, I use this period to take stock of what the style set is wearing to these major shows, as this is often an accurate indicator of the trends and hot pieces bubbling up right now.

I've seen several common threads weaving through the street style images from the fashion capitals so far, but the one I can't stop thinking about is the burgundy bag trend. Spotted in the clutches of so many stylish showgoers, the burgundy bag appears to be becoming a staple in the wardrobes of those in the know.

Milan Fashion Week Street Style Burgundy Bags

From oversized clutches to sleek crossbody bags, almost every style has been treated to a burgundy makeover this season. Last season saw a saturation of vivid red shades, but for S/S '24, fashion crowds are backing its chicer older sister. Pairing well with neutral tones as well as several more vivid shades, dark burgundy has proven to be far easier to style than the brighter reds that came before it.

Milan Fashion Week Street Style Burgundy Bags

It's no coincidence that this bag trend is suddenly everywhere, as last year's spring/summer collections predicted a revival of the demure shade. Spotted on the runway at Bottega Veneta, Chloé, Eudon Choi, Gucci and many more, the deep merlot tone was worn with shades of blue, purple, peach, khaki and black, demonstrating the versatile nature of the elegant colour.

Milan Fashion Week Street Style Burgundy Bags

High-fashion designers aren't the only ones spotlighting this new bag trend; high-street brands have also caught on, so from Mango to The Row, shop our edit of the best burgundy bags to buy now below.


Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.