If You're a Fan of The Row's Handbags, You'll Love This Lesser-Known Brand

You might not have heard of Savette yet, but trust us when we say it is, unequivocally, the handbag brand to watch right now. Amy Zurek started working on Savette three years ago—though she is certainly no stranger to designing cult bags. Having worked with Coach, The Row and, most recently, Khaite, Zurek's ability to create covetable arm candy is imitable. Now, she's channelling her energy and apparent Midas touch into her own label. 


(Image credit: Courtesy of Net-a-Porter)

Sharing its moniker with her mother's maiden name, Zurek's vision for Savette was simple: to create handbags that stand the test of time and have appeal well beyond a season or movement—something to be passed on from generation to generation. The collection, which currently cross-body, shoulder and bucket bags, certainly realises this vision. The handbags are quiet but far from unassuming. Their sculptural silhouettes are sleek beyond measure, but the addition of adjustable straps gives them practical flair. Unlike untouchable pieces housed in art galleries, Savette handbags are art in motion, designed to be used day-to-day.


(Image credit: @anoukyve)

When the brand first touched down on Net-a-Porter, senior market editor Libby Page had this to say about the shopping behemoth's latest recruit: "New York brand Savette debuted their luxury handbag collection, and we envisage they will be a highlight for us this season. All Savette pieces are produced in Italy, bringing together the traditional artisanal leathercraft and modernist sculptural forms. A year in the making, the first collection has an overall refined aesthetic. Our favourite is the multifunctional box bag in tan—she has modernised this classic handbag shape and made it suitable for any occasion."


(Image credit: @erinoffduty)

Now in 2023, Savette has expanded its collection from its initial three styles, but the brand's modern attitude to design remains unchanged. With a Savette bag on your arm—an accessory that's both functional and beautiful—you needn't sacrifice either. Commit the name to memory, and then scroll below to see the full Savette handbag collection.


This story was published at an earlier time and has since been updated.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.