7 Fresh Street Style Trends I Saw Nonstop During London Fashion Week
London Fashion Week may have only just come to a close, but as I sit here typing this from my sofa, having swapped the chic outfits I've worn for the past few days for joggers and a hoodie, it already feels like a lifetime ago that I was sitting in the back of our Volvo car chatting about the shows we'd just seen, hurrying our way across the city to make the next one . This is why I think it's important to take stock of everything we've just seen as soon as possible so the trends are at their freshest. Later this week, I'll be sharing an edit of the most noteworthy runway trends we saw across the designers that showed in the British capital across the five days, but today, I'm taking a closer look at the trends we saw via the street style set.
February 2024's edition of London Fashion Week street style trends proved one thing—that London is still one of the most exciting places to outfit-spot across fashion month. There, I said it! In New York, polish is everything. Milan is always fun but sometimes unwearably so. Paris is all about the classics, which makes the whole affair feel incredibly elegant. But London? That's where fashion people embrace a more eclectic way of getting dressed. The looks are experimental and often perfectly imperfect, resulting in the emergence of a striking (and usually pretty unpredictable) set of trends.
Below, I've highlighted my favourite such trends by way of the best street style looks from LFW February 2024. Scroll on to be inspired.
7 Street Style Trends That Dominated London Fashion Week February 2024
1. Jumpers Over Shoulders
Style Notes: Anyone who has "done" LFW before will tell you that the weather is changeable, and this season was no different. The forecast fluctuated between unseasonably warm sunny spells and icy showers accompanied by gusts of wind, making it hard to know how to dress for the day ahead. Savvy showgoers, however, weren't deterred and made their outfits work for such a dilemma. Instead of committing to coats, many street style stars opted to carry their layers in the form of chic jumpers and knits slung around their shoulders. Whilst this isn't a new "trend" per se, it did feel fresh for February.
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2. "Mob Wife" Coats
Style Notes: The "mob wife" aesthetic was big news at the start of the year, but LFW only confirmed its relevance a couple of months in. Chunky gold jewellery finished many a street style look, whilst heels and mini hemlines were paired together in ways I haven't seen for a few years (it really has been about flats and trousers for a long time, hasn't it?). However, the ultimate way to adopt the aesthetic is clearly with a sumptuous, vintage-looking faux-fur coat, of which there are plenty to shop right now.
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3. All the Tartan
Style Notes: I was messaging our editor-in-chief Hannah Almassi just yesterday about the lack of print we saw on the A/W '24 runways, but the street style scene was entirely different. Whilst there were animal prints and florals, what stood out most was the sheer volume of tartan checks that were on offer. Whether printed on the lining of trench coats or as full-blown tartan-check pieces, turns out there are so many ways to integrate the heritage motif into your wardrobe. Pair with a bomber jacket, moto boots and statement sunglasses for a take that's so London.
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4. Brown on Brown
Style Notes: I'm not just including this because I wore an all-brown look to LFW, but genuinely, everyone looked obsessed with the rich-looking hue. What I love most about this colour trend is that it looks expensive no matter how much you spend—I had so many people ask me where my dark brown coat was from, only for them to audibly gasp when I told them that it's H&M. Now I'm considering investing in more high-end pieces, starting with Anya Hindmarch's excellent bag.
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5. Double Denim
Style Notes: Sometimes it's the oldest styling tricks that still have the most impact, and that was clear this weekend when it came to all the double denim outfits we saw. In place of washed-out, vintage tones, fashion people opted for brighter blues or darker washes, which give the combination a much more current feel.
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6. So Many Skirts
Style Notes: I've already mentioned the hold trousers have had on fashion for the past few seasons, but for 2024, skirts are firmly back on the agenda. We saw them in droves on the S/S '24 runways, and that influence is now infiltrating real-life wardrobes. Volume was especially key for LFW show attendees, with pleat details and full skirt shapes coming through as some of the strongest interpretations.
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7. Pops of Red
Style Notes: I'd almost be sick of writing about this if it wasn't so chic, but pops of red are still core to 2024 outfits, as LFW attested. We saw scarves—both our fashion editor Remy Farrell and influencer favourite Zeena Shah wore a cute little necktie from The Tartan Blanket Co.—whilst elsewhere, we saw just how elegant bright red can look when worn with classic shades of camel, brown and cream.
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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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