Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The Most Impressive Red Carpet Looks From the 2024 Emmy Awards
Who's your best dressed?
By Allyson Payer
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Olivia Rodrigo Wore the Dress Trend That's Set to Take Over This Spring
The runways already confirmed it.
By Allyson Payer
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Taylor Swift Rarely Wears Designer Logos But Made an Exception for This It Bag
It's loved by many celebs.
By Allyson Payer
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Jennifer Lawrence Wore the Coat Style That Makes Even Sneakers Look Elegant
This outfit is so good.
By Allyson Payer
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Taylor Swift Just Wore This Rugged Sneaker Trend With Leggings
A departure for her.
By Allyson Payer
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28 Chic Items That'll Make Your Home Look Expensive
You know the look.
By Allyson Payer
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8 Chic Outfit Ideas for When It's Too Cold for Anything But a Puffer
Frigid fashion ahead.
By Allyson Payer
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I Just Got a $100 Nordstrom Gift Card—33 Perfect Items I Want to Spend It On
So many possibilities.
By Allyson Payer
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5 Shoe Trends Taylor Swift Always Wears
She has a type.
By Allyson Payer
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Every Chic Person I Know Is Wearing These 7 Elegant Trends
And so shall I.
By Allyson Payer
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Zara's Biggest Sale of the Year Is Here—25 Things I'd Grab Before They Sell Out
Don't let these sell out.
By Allyson Payer
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7 Things I'm Buying to Make My Wardrobe Look More Expensive in 2024
Wishing you a very chic year.
By Allyson Payer
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J.Crew's Most Viral Sweater of the Season Is Finally Back in Stock
But probably not for long.
By Allyson Payer
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If Kate Middleton's Vibe Is the Goal, Shop These 30 Elegant J.Crew and H&M Finds
We love quiet luxury.
By Allyson Payer
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6 Flat Shoes Everyone Should Own in 2024
Flats fans, unite.
By Allyson Payer
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Honestly, I Cringe Every Time I See These Shoes at the Airport
Try these instead.
By Allyson Payer
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Every Chic Person I Know Is Wearing These 7 Elegant Trends
And so shall I.
By Allyson Payer
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7 Chic Ways French Girls Are Wearing Leggings Right Now
Aren't you curious?
By Allyson Payer
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Bella Hadid Just Ditched Baggy Jeans for This Skinny-Adjacent Style
Could the tides be turning?
By Allyson Payer
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If You Want a "Richer" Wardrobe, Here Are 32 Luxe Under-$100 Nordstrom Sale Buys
Chic shopping ahead.
By Allyson Payer
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Kendall and Hailey Wore the Classic Sweater Trend Everyone's Buying From J.Crew
Great fashion minds think alike.
By Allyson Payer
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This Is the Winter Trend Practically Every Celebrity Is Obsessed With
It's uncanny.
By Allyson Payer
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Hailey Bieber Wore the Knee-Boot Trend That's Replaced Basic Block-Heel Boots
So sleek.
By Allyson Payer
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I Don't Say This Lightly—These Are the 31 Best Things I Got on Amazon This Year
Out of dozens of orders.
By Allyson Payer
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Emma Stone Just Wore the Color Trend That Makes Camel Look Even More Expensive
Anything's possible.
By Allyson Payer