Rihanna and Kylie Jenner Have Nearly Doubled the Sales for This Brand
As the holiday season creeps up on us, we can almost be certain Puma will be sending a big year-end thank you present to Rihanna, Cara Delevingne, and Kylie Jenner, aka some of its most noteworthy brand ambassadors and design partners. The reason we’re so confident? According to Footwear News, the activewear brand has seen sales practically double over the past year, during which it brought on Delevingne and Jenner. As for Rihanna, who's been an integral part of the label since she earned a creative director title in 2014, she has one of the most devoted fan bases in the world.
Within 2016 alone, Rihanna’s continued to sell out inventory and we recently learned she’s even landed herself a prestigious fashion award for her work with Puma. Along with the influence of Jenner, who’s no stranger to selling out products with her own lip kit, and Delevingne, Puma’s “net earnings spiked 98 percent to 39.5 million euros, or $44.1 million, almost double that of the equivalent year-ago period,” specifies Footwear News.
All of these ladies have only just begun to hit their strides, and, frankly, we're seeing unlimited potential for Puma down the line.
Keep shopping more Rihanna-approved pieces, below.
Who's your favorite fashion brand-celeb partnership? Tell us in the comments.
Who's your style icon?
Taylor Tomasi Hill
Who are your 5 favorite people to follow on Twitter/Instagram?
@tamumcpherson @lisasaysgah @therealgracecoddington @everyoutfitonsatc @notmynonni
What's the fashion essential you can’t live without?
A leather jacket.
What's your desert island album?
Beyoncé "B'Day." Or pretty much anything Beyoncé.
-
Wow, It's Only February, But Celebrities Are Killing the Outfit Game Already
Both on and off the red carpets.
By Drew Elovitz
-
Kylie Jenner Just Snuck Into the Golden Globes in a Completely Sheer Dress
For Timothée Chalamet, no less…
By Jasmine Fox-Suliaman
-
Rihanna and ASAP Rocky Wore Winter's Biggest Basics Trend Together in Aspen
Cozy.
By Allyson Payer
-
The Most Stylish Celebs Can Have Anything But Chose These Affordable Items
Celebrity approved and easy on the wallet.
By Swarna Gowtham
-
Emily Ratajkowski Can't Stop Wearing These $100 Puma Sneakers
Chic.
By Erin Fitzpatrick
-
The Elegant Color Every Celeb Will Be Wearing in 2024
My crystal ball said so.
By Eliza Huber
-
The Las Vegas Grand Prix Was Basically a Runway Show—11 Looks That Prove It
From Rihanna to Lewis Hamilton.
By Eliza Huber
-
Rihanna Just Proved This Runway Trend Is Actually Super Wearable
And you don't need to be Rih to pull it off.
By Drew Elovitz