As the holiday season creeps up on us, we can almost be certain Puma will be sending a big year-end thank you present to Rihanna, Cara Delevingne, and Kylie Jenner, aka some of its most noteworthy brand ambassadors and design partners. The reason we’re so confident? According to Footwear News, the activewear brand has seen sales practically double over the past year, during which it brought on Delevingne and Jenner. As for Rihanna, who's been an integral part of the label since she earned a creative director title in 2014, she has one of the most devoted fan bases in the world.
Within 2016 alone, Rihanna’s continued to sell out inventory and we recently learned she’s even landed herself a prestigious fashion award for her work with Puma. Along with the influence of Jenner, who’s no stranger to selling out products with her own lip kit, and Delevingne, Puma’s “net earnings spiked 98 percent to 39.5 million euros, or $44.1 million, almost double that of the equivalent year-ago period,” specifies Footwear News.
All of these ladies have only just begun to hit their strides, and, frankly, we're seeing unlimited potential for Puma down the line.
>Keep shopping more Rihanna-approved pieces, below.
Style Icon: Rihanna
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