Features
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Yea or Nay: Cool Gen Zers Weigh In on the Most Talked-About Summer TrendsUnfiltered opinions are always welcome.
By Kerane Marcellus
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Knicks Player Tyler Kolek Is Reinventing NBA Tunnel Style With Margaux Bags and Vintage Issey MiyakeThe point guard is the best dressed in the league.
By Kristen Nichols
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The Summer of Matt Cornett Has ArrivedMeet the star of Amazon's latest YA romance drama, Every Year After.
By Jessica Baker
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These Are the Top Vintage-Wedding-Dress Brands in 2026, According to ExpertsHint: Dior by Galliano is one.
By Nikki Chwatt
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Not Jean Shorts, Not Linen Pants—the Anti-Basic Trend Every Cool Girl Will Be Wearing This SummerSee the outfits inside.
By Michelle Scanga
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Everything You Need to Re-Create Bella Hadid's Euro Vacation Looks Under $100You're welcome.
By Michelle Scanga
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I Met Ashley Graham at a Speakeasy and Learned All Her Hair and Skin Secrets—Every Candid TipIncluding the "weird" hack that helps her makeup look flawless.
By Jamie Chevron
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The Travel Issue 2026Discover the Who What Wear Travel Issue filled with everything you need to know in insider travel this year.
By Who What Wear
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We Flew Over 25K Miles With These Viral Luggage Items—Here's Every Observation We MadeFrom checked bags to toiletry cases.
By Allyson Payer
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From Cutouts to Plunging Necklines, These Are the One-Piece Swimsuit Trends Everyone Is Wearing in the SunSummer swims just got way chicer.
By Kerane Marcellus
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The Bridal Pieces I'd Buy If My Wedding Mood Board Was Entirely Dua LipaFor cool brides-to-be.
By Sierra Mayhew
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From NYC to L.A.—Fashion People Are Escaping the City for These 6 Weekend TripsAnd these chic hotels, specifically.
By Anna LaPlaca
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All the Major Cultural Events Worth Traveling for This Summer—Where to Stay and What to Pack for EachLet's talk about the FIFA World Cup and Harry Styles's MSG residency outfits.
By Josephine Hadjiloucas
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7 Art Destinations Worth Making a Journey Across the World ForFrom Pierre Cardin's famed Bubble House to the Brazilian museum where Louis Vuitton staged its 2017 cruise show.
By Anna LaPlaca
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I Asked Makeup Artists How to Take the Most Flattering Passport Photo of My Life—9 Celeb-Level SecretsFluorescent lighting be damned.
By Jamie Chevron
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The 11 Most Stylish New Hotel Openings in the World, From Lake Como to KyotoPrepare your passport.
By Erin Fitzpatrick
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I Never Thought I'd Paint My Nails This Polarizing Color—Now I'm ObsessedIt's surprisingly chic.
By Grace Lindsay
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From Bella Hadid to Vogue Staffers—These Are the 10 Insider-Approved Vintage Stores in NYCNo gatekeeping here.
By Anna LaPlaca
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I'm in My Midnight-Espresso Era—This $10 Product Keeps My Hair VibrantSponsor Content Created With Revlon
Fading? I don't know her.
By Stephanie Johnson
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Summer 2026 Wardrobe Must-HavesAccording to our editors.
By Madeline Hill
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I Asked a Hairstylist for the Exact Routine I Need to Keep My Blonde Hair Bright All SummerSponsor Content Created With Kérastase
And it only involves three products.
By Stephanie Johnson
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The Best Beauty Tools of 2026Meet the tools and gadgets that are worth every penny.
By Shawna Hudson
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The Best Bodycare Products of 2026Staples to create a luxurious routine at home.
By Shawna Hudson
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The Best Hair Products of 2026Cheers to the healthiest and most beautiful strands of your life.
By Erin Jahns
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The Best Fragrances of 2026Ten stunning scents guaranteed to garner compliments.
By Erin Jahns
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Who What Wear's Special Recognition Beauty Awards of 2026Check out four outstanding products that stood out to our judges.
By Erin Jahns
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The Best Makeup Products of 2026A+ formulas that don't disappoint.
By Erin Jahns
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The Best Nail Products of 2026For nail minimalists and maximalists alike.
By Erin Jahns
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The Best Skincare Products of 2026Twenty-seven all-star formulas to discover and shop.
By Erin Jahns
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The Who What Wear 100 Beauty Awards 2026Welcome to our annual awards featuring the best beauty products across every category.
By Erin Jahns