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Is It Just Me, or Is Every Fashion Person Wearing This New York City Jewelry Brand?
Now, I understand why.
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I'm a Fashion Editor—7 Trends I'm Buying in 2025 and 7 I'm Skipping
From buttermilk pieces to sporty jackets.
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Signature Scents Are Everywhere in 2025—Here's the Expert-Backed Way to Find Yours
Sponsor Content Created With Carolina Herrera
Our fragrance expert shares her advice and the head-turning scent she loves.
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You're Welcome—5 Spring Outfit Ideas You'll Want to Wear Frequently
Inspiration ahead!
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Our Editor Shares Her 2025 Spring Fashion Predictions
Plus, the items you can incorporate into your rotation.
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The Fall 2025 Runway Looks That Will Define Cool Style This Year
From exposed bra straps to belt styling.
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Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
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I Tried This Curve-Friendly Denim Brand for the First Time—These Are the Jeans I'm Wearing Now
Everything you need to know about popular Good American denim styles.
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A Desert Escape Is Calling—Here's How We're Dressing for It
Festival season is upon us and we're more than prepared.
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This New Spring and Summer Scent Is "Italian Citrus Grove Meets French Riviera"
It calls for sunny days ahead.
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Sydney Sweeney Just Told Me Her Exact Skincare Routine—It Includes This Plumping Serum and $10 Skin Soother
Babe, wake up. Sydney Sweeney just dropped her skincare routine.
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Kate Hudson Talks Rom-Com Beauty, Moon Rituals, and the "Good Hair Day" Products She Swears By
The actress has partnered with Joico as its first-ever global spokesperson.
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10 Who What Wear Editors, 64 Spring Buys—Inside Our Seasonal Mood Boards
Everything inspiring our wardrobes this season.
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5 Europe-Based Influencers I Follow to Find Out What the New Designer It Items Are
Ready for some wardrobe envy?
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I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Fall 2025
*Preorders now.*
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Anti–Skinny Jeans Are Still Ruling in 2025—Finally, 15 Fresh Ways to Wear Them
Stealing these looks this season.
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Every Cool Fashion Person I Know Is Wearing This Retro-Preppy Top
The perfect piece to add to your spring wardrobe.
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My Friends Always Ask for My Shopping Advice—These Are the 5 Trendy Spring Items I'm Buying
From lace dresses to ballet sneakers.
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Thaïs Aliabadi Continues to Revolutionize Women's Health With Ovii
Hear her story here.
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Lex Scott Davis on Joining the Suits Universe and Her Character's Iconic Wardrobe
A lesson in power dressing.
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I'm Calling It: These Celeb-Backed Shoe Styles Are Going to Be Everywhere This Spring
Get ready.
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10 Easter Outfits That Are Fashion Girl–Approved
Embrace the pastels.
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Celeb Manicurists Confirmed It—These 9 Budding Nail Trends Will Be Everywhere This Spring
To the salon!
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Copenhagen Is the Ultimate Less-Is-More Beauty Destination—2 Fashion It Girls Share Their Insider Recs
Simple, chic, and effective.
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The Power of Styling in Sports
In conversation with Skylar Diggins-Smith and her stylist, Manny Jay.
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Every Major Trend to Know From Paris Fashion Week
The fall/winter 2025 recap.
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The Coolest Coat of the 2000s Is Finally Making a Prada-Approved Comeback
We're about to see it everywhere again.
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Somebody Call 2014—This "Tumblr" Hair Trend Is Officially Back for Spring
Get ready to blast My Chemical Romance.
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This Hailey Bieber–Backed Handbag Trend Is Everything to Me Right Now
I need it.
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From Prada to COS—Here's Everything I Packed and Wore for Milan Fashion Week
A full breakdown.
