Features
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From PFW to the Pitch: The Stylist Shaping What Football Fashion Looks Like in 2026Meet Algen Hamilton.
By Eliza Huber
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The Right Way to Style a Soccer JerseyAllow us to be your dressing guide before the World Cup.
By Eliza Huber
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Meet Naomi Girma, Soccer's Million-Dollar Woman and the Star of Burberry's Ode to Football FandomThe Chelsea defender discusses personal style, making history, and life in London.
By Audry Hiaoui
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If You're Wearing One of These 2026 Sandal Micro-Trends, It's Clear You're a Fashion PersonIt girl–approved shoes await.
By Kerane Marcellus
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Who What Wear's Go Sports Guide to the 2026 World CupThe biggest tournament in soccer has taken over North America.
By Who What Wear
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Everything to Know About the 2026 World CupFrom best dressed players to must-watch matches.
By Eliza Huber
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Your Perfect Summer Hair Has Entered the Chat—Everything You Need to Know for Compliment-Worthy TressesSponsor Content Created With Revlon
Take our quiz to find your ideal summer shade.
By Stephanie Johnson
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They're Here: The All-Time Chicest Pedicure Trends for Summer 2026The experts have spoken.
By Jamie Chevron
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I Discovered 5 French-Girl Ways to Wear Eye Makeup This Summer, and It's All Thanks to This One ProductParisian mystique in every swipe.
By Alyssa Brascia
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"Art Teacher Jewelry" Is In—These Are the Pieces an NYC Designer Swears ByAshley Moubayed's Don't Let Disco.
By Audry Hiaoui
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Travel Season Is Upon Us—Here's Where Fashion Insiders Are Heading This YearPlus, what they're packing.
By Anna LaPlaca
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Gabrielle Union Shares Her Game-Day Fashion and Beauty Secrets for the FIFA World Cup and BeyondTop-tier insider recs ahead.
By Chinazor "Chichi" Offor
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Inside the One-Year-Old Luxury Retreat in Mexico Where All the Fashion Girls Are Vacationing RNWhere the jungle, beach, and mountains converge.
By Nikki Chwatt
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Low-Maintenance Hair Colors Are Defining Summer 2026—5 Trending Shades to Show Your StylistRelaxed hues are heating up.
By Alyssa Brascia
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Yea or Nay: Cool Gen Zers Weigh In on the Most Talked-About Summer TrendsUnfiltered opinions are always welcome.
By Kerane Marcellus
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Knicks Player Tyler Kolek Is Reinventing NBA Tunnel Style With Margaux Bags and Vintage Issey MiyakeThe point guard is the best dressed in the league.
By Kristen Nichols
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The Summer of Matt Cornett Has ArrivedMeet the star of Amazon's latest YA romance drama, Every Year After.
By Jessica Baker
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These Are the Top Vintage-Wedding-Dress Brands in 2026, According to ExpertsHint: Dior by Galliano is one.
By Nikki Chwatt
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Not Jean Shorts, Not Linen Pants—the Anti-Basic Trend Every Cool Girl Will Be Wearing This SummerSee the outfits inside.
By Michelle Scanga
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Everything You Need to Re-Create Bella Hadid's Euro Vacation Looks Under $100You're welcome.
By Michelle Scanga
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I Met Ashley Graham at a Speakeasy and Learned All Her Hair and Skin Secrets—Every Candid TipIncluding the "weird" hack that helps her makeup look flawless.
By Jamie Chevron
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The Travel Issue 2026Discover the Who What Wear Travel Issue filled with everything you need to know in insider travel this year.
By Who What Wear
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7 Art Destinations Worth Making a Journey Across the World ForFrom Pierre Cardin's famed Bubble House to the Brazilian museum where Louis Vuitton staged its 2017 cruise show.
By Anna LaPlaca
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From NYC to L.A.—Fashion People Are Escaping the City for These 6 Weekend TripsAnd these chic hotels, specifically.
By Anna LaPlaca
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We Flew Over 25K Miles With These Viral Luggage Items—Here's Every Observation We MadeFrom checked bags to toiletry cases.
By Allyson Payer
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From Cutouts to Plunging Necklines, These Are the One-Piece Swimsuit Trends Everyone Is Wearing in the SunSummer swims just got way chicer.
By Kerane Marcellus
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The Bridal Pieces I'd Buy If My Wedding Mood Board Was Entirely Dua LipaFor cool brides-to-be.
By Sierra Mayhew
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All the Major Cultural Events Worth Traveling for This Summer—Where to Stay and What to Pack for EachLet's talk about the FIFA World Cup and Harry Styles's MSG residency outfits.
By Josephine Hadjiloucas
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I Asked Makeup Artists How to Take the Most Flattering Passport Photo of My Life—9 Celeb-Level SecretsFluorescent lighting be damned.
By Jamie Chevron
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The 11 Most Stylish New Hotel Openings in the World, From Lake Como to KyotoPrepare your passport.
By Erin Fitzpatrick