Not Baseball Hats—Kendall Jenner, Elsa Hosk, and The Row Love This Spring Hat Style
Popularized by The Row, floppy, cloche-style wool bucket hats are the accessory du jour this spring.
If there’s one thing defining spring’s most directional accessories, it’s what isn’t on top of everyone’s heads. Baseball caps—long the default off-duty staple—are quietly stepping aside for something softer, stranger, and significantly more sculptural.
Enter the ribbed wool hat, led by The Row’s cult-favorite Falken style.
Spotted on Kendall Jenner and Elsa Hosk, the hat feels like a minimalist’s answer to statement dressing: understated at first glance but deeply intentional in shape and texture. With its close, ribbed knit and subtly elongated silhouette, wool bucket hats frame the face in a way a cap never could.
On the Runway
The Row Spring Summer 2024
The influence doesn’t stop at one specific piece from The Row, though. Across street style and emerging labels, a broader shift is taking hold: the rise of the sloped wool bucket hat. Think less floppy festival hat, more “soft sculpture.” The shape feels reminiscent of a vintage, 1920s-inspired cloche hat. Of this variety, black seems to be the most common choice among tastemakers and influencers, with a sloped, curved edge that feels more like a wearable object than a headpiece accessory.
If last spring's headpiece accessory was luxury satin scarves, this year's version (thanks to still chilly temperatures in New York and Paris) is the felted, wool bucket hat. These aren’t hats you throw on without thinking. They ask for consideration—and in return, they elevate even the simplest white-tee-and-jeans spring outfit.
Below, shop the It hat you need to know this spring.
On the Street
Shop The Row's Falken Hat
Shop More Black Bucket Hats
