Not Purple, Not Yellow—Meet the Color Trend Quietly Entering Every Chic Woman's Summer Wardrobe

From A-listers to internet style stars, everyone cool is wearing this hyperspecific shade RN.

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Alexandra Leclerc and Devon Lee Carlson wearing the aqua blue color trend.
(Image credit: @alexandraleclerc; @devonleecarlson)
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Kristina Ang is a Who What Wear editor in residence, fashion writer and content creator, and social producer for Spotify. Previously, she worked as a social video coordinator at Harper's Bazaar.

Summer has only just begun, but the cool girls have already started gravitating toward the color of the season: aqua.

A large part of the growing obsession with this color originated from Matthieu Blazy's debut Chanel show in January. There, statement aqua shopping totes and two-tone heels were sent down the runway at Paris's Grand Palais. As a result, when the pieces finally arrived in Chanel boutiques in March, a frenzy ensued, with fashion insiders and excited shoppers alike bracing long lines just to get their hands on Blazy's maximalist accessories. The era of coveting the timeless black Chanel Flap bag and classic two-tone ballet flats appeared to be fading. Ahead of summer 2026, Chanel consumers showed up with an appetite for color—aqua to be exact.

Cool girls on social media are proving to be just as responsible for the color's current dominance. Tastemakers like Isa Sung, Noure JFL, and Linda Schulz have already incorporated the electric hue into their summer rotations. Even celebrities like Zara Larsson, who wore it during her Chicken Shop Date with host Amelia Dimoldenberg, have embraced the color.

If you're ready to lean into the season's boldest shade, here are the best pieces available this summer to help you incorporate aqua into your wardrobe.

Shop the Aqua Color Trend in 2026

Kristina Ang
Kristina Ang
Editor in Residence

Kristina Ang is a writer and fashion content creator based in NYC. From a young age, she's been passionate about building a career in the fashion industry with experience in both editorial and social media. Previously, she worked as a Social Video Coordinator at Harper’s Bazaar, where she helped grow the brand’s video presence by producing short- and long-form franchises across platforms. During her time at Bazaar, she also contributed as a writer, covering fashion, beauty, and pop culture. Outside of her editorial work, Kristina creates personal content centered around her fashion career, industry transparency, and the things she loves most. When she’s not working (which is rare), she’s likely rock climbing, playing tennis, or grabbing a coffee or matcha at a local cafe.