Stand Down, Basic Jeans—This Dated But Pretty Denim Trend Is Officially on Its Way Back

The last time I owned a pair of floral jeans was the summer of 2012, which might explain why, ever since, they’ve felt a little, well, dated to me.

After all, a bit of fatigue is inevitable once a trend reaches peak saturation, and after some pretty questionable interpretations, many of us turned our backs on statement denim, preferring to rely on more classic (read: basic) alternatives. But as ever, the pendulum swings, and suddenly what once felt passé is now intriguing again.

Truthfully, I'm warming to these quicker than expected, partially thanks to a recent Elsa Hosk look that showed them at their best. Spotted in a high-waisted, flower-flecked pair from Chloé, Hosk's floral jeans were rendered in soft pinks and sunny yellows that brought a whole heap of prettiness to what could have easily been another simple outfit.

Her jeans came straight from Chloé’s spring/summer 2025 runway, but the revival isn’t confined to one collection. The print-heavy denim has already cropped up at Etro and Blumarine for autumn/winter 2025, and even made its way into Celine’s spring/summer 2026 line-up—a clear sign that this is more than a fleeting flirtation.

Of course, the high street has been quick to follow suit. From H&M to Mango, chic floral jeans are already filtering into stores, making it easy to dip into the look without the runway price tag.

So, if your classic blues are starting to feel a little too safe, consider this your sign to let florals into your rotation. Read on to discover the denim trend set to knock basic jeans off their podium this season.

Shop Floral Jeans: