The Coolest Looks From Our Who What Wear Road Trip

Throughout the last month, we’ve toured America from coast to coast on our Who What Wear Road Trip, teaming up with our favorite fashion bloggers in their local cities to celebrate the recently launched SHOP/Who What Wear app. Together, our editors and influencers explored the chicest places to eat, drink, shop, and visit, outfitted entirely in looks from the (dangerously addictive) new app.

If you weren’t able to follow along this summer, we’re sharing all the stylish highlights of our tour, from must-have looks to indispensable travel tips. Read on to see four of the coolest cities to visit and what to wear when you get there, as told by five trendsetting influencers.


We kicked off our Road Trip in trendy music city Nashville, where Mary Seng of Happily Grey showed us her edgy-chic city style while giving us a tour of her favorite neighborhood haunts—including where to go for the most delicious morning smoothies and where to shop for unique vintage finds. See all her tips and looks here.


From Nashville, we headed North to laid-back Portland where Tonya Smith of The Moptop gave us valuable tips on effortless dressing in the hipster mecca and revealed the perfect spot to enjoy a morning cup (and where to find the best stroopwafels in the city). See the full guide and all her looks here.


Fashion and lifestyle bloggers Kate Arends of Wit & Delight and Madelynn Furlong of Wide Eyed Legless showed us why Minneapolis should be at the top of everyone's must-visit list, revealing the most beautiful boutiques in town, where to get a romantic taste of Paris, and how their city boasts the nation's largest literary art center. See all their Twin Cities looks and insider tips here.


On our final stop of the Who What Wear Road Trip, fashion blogger Julia Engel of Gal Meets Glam gave us an inside look at her favorite spots to eat, drink, and shop in the charming city of Charleston. Wearing feminine looks from LoveShackFancy, J.Crew, and the Who What Wear collection, she showed us where to shop for the best designers in town, how to find the most Instagrammable street in the city, and why you shouldn’t leave Charleston without trying an iced lavender latte from Black Tap Coffee. Her chic guide will make you want to pack your bags and move to the Carolina coast.

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