Hailey Bieber's 29th Birthday Glam Includes This On-Sale Eye Brightener and Secret Bronzer
I'm invested.
Happy belated, Hailey Bieber! The model and brand founder celebrated her 29th birthday this weekend surrounded by family and friends—and, being the beauty mogul she is, gifted us with a glimpse into her party-ready glam. All of her TikTok GRWM videos are buzzworthy in their own right, but this one feels especially intriguing thanks to a secret Rhode bronzer (yep!) and an eye brightener that's currently tagged at 25% off. The latter was already poised to sell out ahead of Black Friday, but Bieber's stamp of approval makes it even more of a must-get. Scroll ahead for every single detail.
First, we can't not discuss the bronzer stick Biber uses to trace her cheekbones and hairline. It's housed in unmistakable Rhode packaging, the same used for her cult-favorite Pocket Blush. A slew of brand loyalists actually use that blush for their bronzing step (namely the warm terracotta shade, Toasted Teddy), so a proper bronzer feels like a natural next step for the brand. We don't have much information yet (promise, I'm not hiding anything!), but Bieber is known to tease upcoming Rhode launches in her GRWM videos—remember when she soft-launched her Peptide Lip Shape liners?—so we'll just have to wait until she bestows us with official details.
The aforementioned eye brightener, however, is in stock and ready to shop! After blending her bronzer and applying concealer, Bieber goes in with Kosas's Revealer Extra Bright color corrector on the inner and outer corners of her eyes, using the same concealer brush to diffuse the pink pigment.
Typically, color correctors are meant to layer underneath concealer; their main gig is to neutralize discoloration so that your concealer doesn't have to work as hard to disguise dark circles (and less product usually means less flaking or settling into fine lines). However, Bieber told Vogue a few months ago that she actually prefers it the other way around. "What I like about the eye brighteners is the brightening effect, so I want to see that over top," she shares.
Kosas's creamy formula layers perfectly with concealer—whether you apply it on top, like Bieber, or underneath the product—so you won't have to worry about any creasing or pilling. Pumped with hyaluronic acid, caffeine, and peptides, the formula also helps smooth and brighten under-eyes over time, while the pink pigment counteracts any blue-green shadows. (The color corrector comes in four other shades, from light peach to deep red, depending on your skin tone.) What's more, it's currently 25% off for Black Friday, so there's no better time to give it a whirl.
Kosas is also offering a chic compact mirror with purchases over $100, so I've rounded up a few more coveted staples to help you cross that threshold. Happy shopping!
Kosas's entire site is 25% off right now, but the editor-obsessed Revealer Foundation is marked down by a whopping 40%. Don't wait to add it to your makeup bag!
Shop More of Bieber's Routine

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-
Nordstrom's Top Beauty Tools Have Been Haunting My Wish List for Months—Here's What I'm SnaggingThey're completely worth it.
-
I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're GoneJust like magic.
-
From Wine-Stained Lips to Tinsel Touches: 10 Holiday Beauty Trends Fashion People Have Been Bookmarking for MonthsIt's the most glamorous time of the year.
-
Hurry! Kendall Jenner’s Go-To K-Beauty Device Is 29% Off RN on AmazonA glass skin staple.
-
My Goal Is to Smell Expensive and Unbothered This Winter—10 On-Sale Fragrances I’m EyeingI don't expect them to stick around for long.
-
I'm Already Making Space in My Beauty Cabinet for These Black Friday Ulta Beauty BuysIt's that time of year again.
-
Out of All of Nordstrom's Best Beauty Finds, I Want These 20 the MostI've been waiting all year.
-
These 17 Sephora Products Have High Sellout Potential (I Won't Be Surprised If They're Gone by Black Friday)Don't say I didn't warn you.

